Today we are excited to unveil the biggest update in Netflix history to our TV experience. This update improves the Netflix TV for Netflix members around the world and for the first time extends rich features to platforms such as Roku, Smart TV and Blu-ray players as well as PlayStation and Xbox 360.
More than a year and half in the making, this new experience evolved through a process of design exploration, iteration and testing that extended throughout all parts of the Netflix TV experience. We set out to deliver an update that would make it even easier to discover something great to watch and we think we succeeded.
After starting Netflix, you’ll immediately notice the cinematic and rich visual experience. As you navigate, three large images for each show and movie provide much more context about a title. We also added a shorter, more descriptive synopsis as well as personalized information to provide more detail about why you should watch a specific title. This personalized information can be based on your social network, viewing history or taste preferences.
As you look at the details of a particular title, you’ll see a broader synopsis and more detail on the cast. For TV shows we have added a refined episode selector that uses images for each episode along with a synopsis.
Searching for something specific? Search is now much more visual, designed for use on TV screens and providing results for titles as well as for actors and directors.
Our popular section for kids also has the new design. The kids area also uses a subtle blue background and subtle “kids” label so parents see from a distance that kids are using the appropriate part of Netflix. This update also extends the kids experience to Roku and some Smart TVs for the first time.
A few other notable aspects of this major TV experience update:
- Support for Netflix Profiles across all devices
- Support for voice on Xbox 360
- Support for pointer-based navigation on Smart TVs
- A redesign of post-play, the feature that automatically starts the next episode of a TV show or shows recommendations after watching a movie
The updated Netflix TV experience rolls out globally beginning on Nov. 13 and will take about two weeks to reach all devices. The update will go to devices including PlayStation 3, PlayStation 4, Xbox 360, Roku 3, and new and future Smart TVs and Blu-Ray players. In addition, some recent Smart TVs and Blu-Ray players may receive this based on manufacturer’s update plans. Additional devices, including other Roku boxes, will be added at a later date.
We hope you enjoy the update. For us, this has been one of our biggest and most exciting projects and we are thrilled to finally share it with you!
Chris and the Netflix TV team
Chris Jaffe is vice president of product innovation at Netflix