Today we launched support for Android 4.0, also known as “Ice Cream Sandwich.” With this added support, streaming movies and TV shows from Netflix over the Internet will be available on an even greater number of Android devices.
I’m Roma De and as director of product management at Netflix, helping to expand the number of the devices that support streaming from Netflix is a major part of my job. Device expansion is also a key part of the company strategy.
As you may remember, in October we launched a new application in the Android Market to support Android 3.x (Honeycomb) tablets. At the time we also extended Android support to Canada and Latin America for the first time.
I’m glad to say that all phones and tablets that support Android 4.0 will run the new Netflix application. Download the free Netflix app from Android Market and start watching.
Thursday, December 15, 2011
Tuesday, November 15, 2011
Today we're excited to let you know that we've launched a fully redesigned experience for our free app on all Android tablets including the Kindle Fire and NOOK Tablet.
The new design is much more immersive and provides greater focus on the growing number of titles in the Netflix catalog. In fact, the new interface displays twice as many movies and TV shows as before, enabling you to discover even more titles you'll love. Also, we've taken greater advantage of the tablet's unique features, inviting you to swipe through rows of titles featuring larger artwork.
This experience will be ready for the iPad in the coming weeks, so stay tuned. We listened to you, revamped our design, and hope you'll enjoy it.
Zal Bilimoria manages mobile products at Netflix. Previously, he was a product manager at Google and Microsoft. He lives in San Francisco and enjoys spending time abroad.
Monday, March 7, 2011
Hi, this is Jamie, director of product management. We've recently updated the user experience on our iPad streaming app. The app enables you to instantly watch all the TV shows and movies available for streaming from Netflix right on your iPad or iPhone. With Apple's video out cables, you can even connect your iPad directly to your TV. The app is available for free from the iOS App Store.
The new interface provides quick access to the vast selection of TV shows and movies and makes it easy to continue watching something, even if you started watching on a different device. Recommended titles can be found on the home screen, or you can browse popular genres or search to find titles to watch instantly. This new experience was designed specifically for streaming on touch-based devices.
Members can access the full Netflix website via Mobile Safari at www.netflix.com. From the website, members with DVD plans can manage their DVD Queue. Members can also visit the account area, and even choose TV shows or movies to watch instantly via the Netflix streaming app.
Friday, November 12, 2010
Hi, this is Greg Peters, from Netflix product development. We recently announced the availability of Netflix on Windows Phone 7 devices, which, alongside the iPhone, represents the second mobile phone platform we have enabled for streaming from Netflix. Notably absent from current supported mobile devices is Android and I wanted to provide an update on where things stand with this important platform.
We regard Android as an exciting technology that drives a range of great devices that our members could use to instantly watch TV shows and movies from Netflix. We are eager to launch on these devices and are disappointed that we haven’t been able to do so already. The hurdle has been the lack of a generic and complete platform security and content protection mechanism available for Android. The same security issues that have led to piracy concerns on the Android platform have made it difficult for us to secure a common Digital Rights Management (DRM) system on these devices. Setting aside the debate around the value of content protection and DRM, they are requirements we must fulfill in order to obtain content from major studios for our subscribers to enjoy. Although we don’t have a common platform security mechanism and DRM, we are able to work with individual handset manufacturers to add content protection to their devices. Unfortunately, this is a much slower approach and leads to a fragmented experience on Android, in which some handsets will have access to Netflix and others won’t. This clearly is not the preferred solution, and we regret the confusion it might create for consumers. However, we believe that providing the service for some Android device owners is better than denying it to everyone.
We live to get Netflix on new devices, so the current lack of an Android-generic approach to quickly get to all Android devices is frustrating. But I’m happy to announce we’ll launch select Android devices that will instantly stream from Netflix early next year. We will also continue to work with the Android community, handset manufacturers, carriers, and other service providers to develop a standard, platform-wide solution that allows content providers to deliver their services to all Android-based devices. I’ll keep you updated on our progress.