At an event in San Francisco, Google today unveiled Chromecast and a new Nexus 7 tablet. There is a Netflix angle to both these announcements.
We’re happy to share that Netflix is available immediately on Chromecast, a new and easy way to watch Internet video on your TV. Simply plug Chromecast into your TV, connect it to Wi-Fi, then launch Netflix on your Android device, iOS device or laptop to start playback on the TV. This will give you another great way of finding TV shows and movies to watch and a great TV viewing experience.
We're also working with Google on a new Android Netflix app that supports 1080p HD video. Today Google demonstrated the new Nexus 7, the first tablet to support this new Netflix app. More phones and tablets will be coming later this year, letting Netflix members enjoy TV shows and movies in the best possible quality on their mobile devices.
Roma De and Brady Gunderson are directors of product management at Netflix
Wednesday, July 24, 2013
Friday, November 12, 2010
Hi, this is Greg Peters, from Netflix product development. We recently announced the availability of Netflix on Windows Phone 7 devices, which, alongside the iPhone, represents the second mobile phone platform we have enabled for streaming from Netflix. Notably absent from current supported mobile devices is Android and I wanted to provide an update on where things stand with this important platform.
We regard Android as an exciting technology that drives a range of great devices that our members could use to instantly watch TV shows and movies from Netflix. We are eager to launch on these devices and are disappointed that we haven’t been able to do so already. The hurdle has been the lack of a generic and complete platform security and content protection mechanism available for Android. The same security issues that have led to piracy concerns on the Android platform have made it difficult for us to secure a common Digital Rights Management (DRM) system on these devices. Setting aside the debate around the value of content protection and DRM, they are requirements we must fulfill in order to obtain content from major studios for our subscribers to enjoy. Although we don’t have a common platform security mechanism and DRM, we are able to work with individual handset manufacturers to add content protection to their devices. Unfortunately, this is a much slower approach and leads to a fragmented experience on Android, in which some handsets will have access to Netflix and others won’t. This clearly is not the preferred solution, and we regret the confusion it might create for consumers. However, we believe that providing the service for some Android device owners is better than denying it to everyone.
We live to get Netflix on new devices, so the current lack of an Android-generic approach to quickly get to all Android devices is frustrating. But I’m happy to announce we’ll launch select Android devices that will instantly stream from Netflix early next year. We will also continue to work with the Android community, handset manufacturers, carriers, and other service providers to develop a standard, platform-wide solution that allows content providers to deliver their services to all Android-based devices. I’ll keep you updated on our progress.