We have added July data to the Netflix ISP Speed Index, our monthly update on which Internet Service Providers (ISPs) provide the best prime time Netflix streaming experience.
Among the countries tracked in the Netflix ISP Speed Index, the U.S. continues to lag behind many in Europe and the Americas. Of the 20 countries we assess, the U.S. ranked 13th with average speed of 2.23 Mbps. The Netherlands leads in performance, averaging 3.61 Mbps in July, with Norway, Denmark and Sweden all posting speeds better than 3 Mbps. On the other end of the scale, Costa Rica averaged speeds of 1.48 Mbps last month, though it has steadily improved its performance since we began tracking this year.
This month we also are rolling out technology icons for 12 other countries including Canada and Mexico in our continuing effort to make it easier to compare Netflix performance on different types of networks.
The Netflix ISP Speed Index is based on data from the more than 50 million Netflix members worldwide who view over 1 billion hours of TV shows and movies streaming from Netflix each month. The listed speeds reflect the average performance during prime time of all Netflix streams on each ISP's network and are an indicator of the performance typically experienced across all users on an ISP network. A faster network generally means a better picture quality, quicker start times and fewer interruptions.
Note: The average performance is below the peak performance due to many factors including the variety of encodes Netflix uses to deliver the TV shows and movies as well as the variety of devices members use and home network conditions. These factors cancel out when comparing across ISPs.
The latest regional rankings are below.
Anne Marie Squeo is a member of the Netflix communications team.