Integrated iTunes Sign Up & 1080p HD On Apple TV

We’re always looking for ways to make the Netflix experience simpler and better. Starting today, you can sign-up for Netflix directly on your Apple TV and pay via your iTunes account. Plus, with the new third generation Apple TV, you’ll also be able to watch thousands of hours of great movies and television streaming on Netflix in 1080p high definition and with room-filling Dolby Digital 5.1 audio.

Now, with a software update on your Apple TV, this seamless sign up and billing experience extends to the second generation Apple TV. The new sign up and payment experience on Apple TV is available wherever Netflix is, including in the U.S., Canada, Latin America, the United Kingdom and Ireland.

Bill

Bill Holmes is vice president of business development at Netflix

Netflix Unveils a New iPad App

Starting today, Netflix members can enjoy a newly redesigned experience for the iPad that makes it much easier to discover and instantly watch TV shows and movies streaming from Netflix.

I'm Zal Bilimoria, and I'm a product manager at Netflix where I lead product innovation for mobile devices. The new app is really a big step forward; it is much more immersive and provides greater focus on our growing catalogue by displaying twice as many titles than the previous interface. In addition, through optimization for touch-enabled tablets, Netflix members can now swipe through rows and rows of titles featuring larger artwork.

Members can enjoy the new Netflix interface on their iPad with iOS 5 by upgrading to the latest version of the Netflix App, available as a free download from the App Store, which will be rolling out to all users in the coming weeks.

More News

And there's more news. Starting today, Netflix members in Latin America can enjoy unlimited TV shows and movies streaming from Netflix on their Apple iPad, iPhone and iPod touch, or on their HD TV with Apple TV.

Also, Netflix "Just for Kids" is now available on Apple TV, providing a section that offers a broad selection of TV shows and movies for children 12 and under. You can read more about "Just for Kids" in Todd Yellin's original blog post when we first introduced the section in August.

Zal

Netflix comes to Apple TV

Bill Holmes here, VP of business development.

Today Steve Jobs unveiled the new second-generation Apple TV, which includes streaming instantly from Netflix at no additional charge to Netflix members.

This is the third significant announcement this year about a Netflix collaboration with Apple. First came the introduction in April of a Netflix app for iPad, which was followed a few weeks ago by an app for iPhone and iPod touch. We couldn’t be more pleased than to be in partnership with Apple to enable you to instantly watch movies and TV shows from Netflix on these groundbreaking devices.

Of course, we’re continuing to work on more devices and platforms to reach our goal of being ubiquitous on every screen on which you’d want to watch movies and TV episodes streamed instantly from Netflix.

The new Apple TV brings this goal even closer.

Enjoy!

Bill