Showing posts with label 4K. Show all posts
Showing posts with label 4K. Show all posts

Friday, May 2, 2014

Netflix Now Streaming in Ultra HD 4K

In chapter 1 of House of Cards, Frank Underwood famously tells Stamper to "Look at the bigger picture." With House of Cards season 2, that bigger picture is here! The best quality video in the world is now streaming via the Internet.

House of Cards in Netflix UltraHD 4K

We’re excited about the picture quality we’re seeing in Ultra HD 4K, and we’re even more excited that expert reviewers of the first TVs capable of streaming Netflix Ultra HD 4K, including the Samsung HU8550 and HU9000, seem to agree. This is just the the beginning, expect more TVs that support Netflix in Ultra HD 4K in stores soon from Samsung, Sony, LG, and Vizio. If you buy one of these new TVs, just connect it to a power outlet and the internet, turn it on and sign into Netflix. Ultra HD 4K streaming will work out of the box.


To get the highest quality Netflix experience in Ultra HD 4K, we recommend available bandwidth of at least 20Mbps. This provides enough throughput for the stream, which is about 16Mbps, plus headroom for service variability. And speaking of variability, there are many things that can affect the data throughput to a specific device on your home network. One of those variables is how a broadband provider chooses to handle incoming bits from Netflix. Any broadband provider that’s directly connected to Netflix will deliver a better experience, especially during primetime.


Market researchers predict that consumers will buy a million Ultra HD 4K TVs this year and even more in subsequent years. We expect it will likely take up to 5 years before Ultra HD 4K becomes mainstream; when most of the TVs on store shelves are Ultra HD 4K.


Today, our catalog of Ultra HD 4K movies and shows is small but packs a punch: the second season of the Emmy Award winning show House of Cards, and several nature films from noted photographer and filmmaker Louie Schwarztberg.

Later this year, we expect to add another multi Emmy Award winning show Breaking Bad, and more Netflix original productions. As more content producers shift their production and mastering to create Ultra HD 4K output, and more Ultra HD 4K TVs are in the market, we’ll bring more of that content to you.

What’s Next?

We’re excited about bringing you Ultra HD 4K, but it’s been a joint effort with our partners to create the TVs, the streaming tech, and the shows we all love. We’ve all worked hard to design products and produce shows that support the broader feature set of Ultra HD 4K. This, of course, includes the Ultra High Definition 3840x2160 resolution, and 10-bit color precision, but also framerates up to 60 frames per second and richer colors. 

Fellow AV geeks... we know you want more details on the tech behind Netflix Ultra HD 4K. In a future post on the Netflix Tech Blog, we’ll share some of those details with you. In the mean time, on behalf of everyone at Netflix who worked on delivering Ultra HD 4K, enjoy the bigger picture!