Saturday, August 31, 2013

Small Internet Service Providers Deliver Big Netflix Experience

Today we published our first ever Regional Netflix ISP Speed Index Snapshot, showing that in the greater Boston area no Internet service provider (ISP) comes close to delivering as great a Netflix experience as RCN.

In the second quarter of 2013, the average speeds for Netflix streams on the RCN network in Boston outperformed other Internet Service Providers (ISPs) by as much as 70%. This means that those Netflix members who were also RCN customers enjoyed better picture quality, quicker access to their favorite TV shows and movies, and more reliable playback delivered via the Internet from Netflix, especially during peak viewing hours.

This is useful information for consumers when picking an ISP, especially for those thousands of university students who are moving to Boston before school begins. When it comes to getting a great Internet connection, it is clear that a bigger ISP isn’t always a better ISP. In Boston, RCN delivers a very impressive connection, offering equal or better quality than fiber to the home.

Our Regional Netflix ISP Speed Index Snapshot is an extension of the Netflix ISP Speed Index, a Web site we launched in March that provides monthly rankings of large domestic and international ISPs based on Netflix performance. Our ISP Speed Index is based on actual data from Netflix members. It is an average of all Netflix streams and an indicator of real world performance experienced on an ISP network.

We expect to publish more regional snapshots in the future and we'll highlight certain markets to showcase where ISPs are delivering a great Netflix experience to consumers. Often these ISPs don't meet the criteria for our national rankings, so we have a chance to show off their performance in these regional snapshots.


Greg Peters is chief streaming and partnerships officer at Netflix

Wednesday, August 21, 2013

Introducing “My List” From Netflix

Today we’re happy to introduce “My List,” a new way to save titles to your own row on Netflix. Roll out of My List starts today and all our members worldwide will be able to enjoy it within the next two weeks.

Our members frequently tell us that they would love to be able to set aside some of the movies and shows they discover when browsing Netflix, so they can have an easy place to access them when they’re looking for TV shows and movies to watch.

Our U.S. members for years have had a feature called the Instant Queue. We’ve found through talking to our customers that though many people found it useful, we could still improve the experience.

We’ve designed a better way to help you easily find and watch those titles you picked to watch on Netflix and are happy to introduce “My List” to all our streaming members globally. With “My List” you can now quickly go to your own row or gallery on Netflix and instantly find those titles you already picked to watch.

Adding titles to “My List” is easy. Simply click “Add To My List” when viewing the details of a title on Netflix. You can add titles from all Netflix devices and your List appears across devices. You’ll see My List as a row, but you can also view your list in more detail in a gallery view.

After you’ve added several titles to your list, our technology will go to work and sort your List, presenting you with the titles you’re most likely to want to watch right up front. In our tests, most members really appreciated this automated sorting and it was much more useful than the manual sorting capability of the Instant Queue.

However, if you’re very keen on ordering your own List, you can go back to your own order by going to “My List Management” in the “My Account” screen on the website. For all users with a current queue, you can also change this setting on the My List gallery page.

We have also added further details to the titles in your List to make it more informative. For example we will display a special tag for those TV series that have new seasons. We will also show a special call out if a title on your List will soon no longer be available on Netflix because our rights to stream it are set to expire. This feature is currently only available on the website but will be rolled out to more devices in the coming months.

If you never use “My List” or rarely watch from the related row, it will slowly drop lower on your Netflix screen so it doesn’t get in the way.

Enjoy “My List” from Netflix, now you’ve got a simpler and easier way to find something to watch.


Michael Spiegelman is director of product innovation at Netflix

Monday, August 12, 2013

Netflix ISP Speed Index For July

We just added July data to the “Netflix ISP Speed Index,” providing an updated look at which Internet Service Providers (ISPs) provide the best Netflix streaming experience. Below is our updated chart for U.S. ISPs.

Located at the Netflix ISP Speed Index provides an easy overview of the performance of ISPs in several of the countries Netflix is available in. Updated on a monthly basis, the site allows for easy comparison of ISPs in a country as well as international comparisons.

The Netflix ISP Speed Index is based on data from the more than 36 million Netflix members who view over 1 billion hours of TV shows and movies streaming from Netflix per month. The listed speeds reflect the average performance of all Netflix streams on each ISP's network and are an indicator of the performance typically experienced across all users on an ISP network.

Note: the average performance is below the peak performance due to many factors including the variety of encodes Netflix uses to deliver the TV shows and movies as well as the variety of devices members use and home network conditions. These factors cancel out when comparing across ISPs.


Joris Evers is director of corporate communications at Netflix

Thursday, August 1, 2013

Make Netflix Your Own With Profiles

“Honey, you ruined my Netflix!”

That’s an exclamation by a recently married Netflix member after his wife moved in with him, overheard during one of our many meetings with customers.

I’m sure many of you have had similar experiences, where you sat down to find something great to watch on Netflix, but it looks like your spouse has been binging on those teenage supernatural dramas you can’t stand, or your kids have filled your viewing history with animated sheep.

Today, we are launching a new feature on Netflix that solves that problem and makes it even easier to find something that you will enjoy. You will be able to add additional profiles (up to 5) for each member of your household that uses Netflix. Each person will get personalized suggestions based on what they watch and rate, as well as separate Recently Watched and Instant Queue lists. You can also connect each person to a different Facebook account, to get personalized suggestions from your friends.

We’ve made it easy to add additional profiles, all you have to do is provide a name. Over the next few days, profiles will roll out on most Netflix devices, including the website, iPad, iPhone, PlayStation 3, Xbox 360, Apple TV, and newer Smart TV’s and Blu-Ray players. We’ll be adding additional devices like the Nintendo Wii and Android soon. For now, you can add more profiles on the website and the PS3, but you can select a profile on any of the devices listed above.

We hope this feature makes it even easier for you to enjoy Netflix!


Eddy Wu is director of product innovation at Netflix.

Initial Netflix screen with Profiles on the PlayStation 3