Historically, gaming consoles have been a popular way for
consumers to enjoy Netflix. Today we wanted to recognize the PlayStation 3 in
particular as a leader in Netflix streaming. In the US and globally, PS3 is the
largest TV-connected platform in terms of Netflix viewing. This year, at times,
PS3 even surpassed the PC in hours of Netflix enjoyment to become our No. 1
platform overall.
Every PS3 owner can access Netflix directly via the free
PlayStation Network and sign-up for Netflix directly from their PS3. The
engagement enabled by this easy access combined with the powerful PS3 system
capabilities makes PS3 a natural fit for Netflix to develop and deploy our most
advanced features first on PS3.
PS3 was the first computer entertainment system to offer
Netflix in full 1080p video resolution with 5.1-channel Dolby Digital Plus™
surround sound and to offer post-play, second screen controls, on device
sign-up, alternate audio options including subtitles. PS3 is currently the only
platform to experience a new voice user interface called “Max” that’s currently
being tested. We’ve been able to easily update
these features to existing users of the application and continue to update and test
new features on a continual basis.
Our sentiment for delivering great living room viewing
experiences is shared by Sony:
Jack Tretton, CEO and President of Sony Computer
Entertainment America had this to say: “The PlayStation and Netflix communities
both share a strong passion for high quality entertainment. Netflix provides a
fantastic experience for watching TV shows and movies on PS3, and our joint
development will continue to produce innovations for our customers that further
demonstrate PS3 as the true home for entertainment in the living room.”
We now have more than 30 million members globally who stream
more than a billion hours a month, making us the world’s leading Internet
subscription service for enjoying TV shows and movies. We come to work each day
dedicated to improving the streaming experience of each member and helping you
find and view more great content from Netflix.
Enjoy,
Bill