Wednesday, July 27, 2011
Wednesday, July 20, 2011
Hi this is Roma De, Director of Product Management, here with some news regarding Netflix on Android devices. Netflix just added support to a large number of Android phones via an update to the Netflix application in the Android Market. We are very excited about this new release, and we will continue to work with ecosystem partners to add more and better Android device support in the coming months.
Tuesday, July 12, 2011
First, we are launching new DVD only plans. These plans offer our lowest prices ever for unlimited DVDs – only $7.99 a month for our 1 DVD out at-a-time plan and $11.99 a month for our 2 DVDs out at-a-time plan. By offering our lowest prices ever, we hope to provide great value to our current and future DVDs by mail members. New members can sign up for these plans by going to DVD.netflix.com.
Second, we are separating unlimited DVDs by mail and unlimited streaming into separate plans to better reflect the costs of each and to give our members a choice: a streaming only plan, a DVD only plan or the option to subscribe to both. With this change, we will no longer offer a plan that includes both unlimited streaming and DVDs by mail.
So for instance, our current $9.99 a month membership for unlimited streaming and unlimited DVDs will be split into 2 distinct plans:
Plan 1: Unlimited Streaming (no DVDs) for $7.99 a month
Plan 2: Unlimited DVDs, 1 out at-a-time (no streaming), for $7.99 a month.
The price for getting both of these plans will be $15.98 a month ($7.99 + $7.99). For new members, these changes are effective immediately; for existing members, the new pricing will start for charges on or after September 1, 2011.
Why the changes?
Last November when we launched our $7.99 unlimited streaming plan, DVDs by mail was treated as a $2 add on to our unlimited streaming plan. At the time, we didn’t anticipate offering DVD only plans. Since then we have realized that there is still a very large continuing demand for DVDs both from our existing members as well as non-members. Given the long life we think DVDs by mail will have, treating DVDs as a $2 add on to our unlimited streaming plan neither makes great financial sense nor satisfies people who just want DVDs. Creating an unlimited DVDs by mail plan (no streaming) at our lowest price ever, $7.99, does make sense and will ensure a long life for our DVDs by mail offering. Reflecting our confidence that DVDs by mail is a long-term business for us, we are also establishing a separate and distinct management team solely focused on DVDs by mail, led by Andy Rendich, our Chief Service and Operations Officer and an 11 year veteran of Netflix.
Now we offer a choice: Unlimited Streaming for $7.99 a month, Unlimited DVDs for $7.99 a month, or both for $15.98 a month ($7.99 + $7.99). We think $7.99 is a terrific value for our unlimited streaming plan and $7.99 a terrific value for our unlimited DVD plan. We hope one, or both, of these plans makes sense for our members and their entertainment needs.
As always, our members can easily choose to change or cancel their unlimited streaming plan, unlimited DVD plan, or both by visiting Your Account.
Monday, July 11, 2011
- The horizontal scrolling functionality that was jittery for some should be reduced now that we've disabled scrolling to the left until you've first scrolled to the right.
- We're bringing sortable lists back. You'll see them return later this month.
Tuesday, July 5, 2011
Netflix members in the U.S. and Canada have really taken to watching instantly and we feel great about being able to offer the same combination of convenience, choice and value to people in Mexico, Central America, South America and the Caribbean.
Members in the region will be able to access Netflix.com in Spanish, Portuguese or English, depending on their preference, and will be able to enjoy entertainment on their TVs via a range of consumer electronics devices capable of streaming from Netflix, as well as on PCs, Macs and mobile devices.
We’ll keep you posted on the dates when we plan to expand in the region and hope you’ll spread the word that Netflix will soon be accessible throughout the Americas! Meantime, if you’d like to sign up for the Latin America service, go to www.netflix.com and leave your info; we’ll send an email reminder when the service launches.