Tuesday, July 12, 2011

Netflix Introduces New Plans and Announces Price Changes

Jessie Becker, here to share two significant changes at Netflix with you.

First, we are launching new DVD only plans. These plans offer our lowest prices ever for unlimited DVDs – only $7.99 a month for our 1 DVD out at-a-time plan and $11.99 a month for our 2 DVDs out at-a-time plan. By offering our lowest prices ever, we hope to provide great value to our current and future DVDs by mail members. New members can sign up for these plans by going to DVD.netflix.com.

Second, we are separating unlimited DVDs by mail and unlimited streaming into separate plans to better reflect the costs of each and to give our members a choice: a streaming only plan, a DVD only plan or the option to subscribe to both. With this change, we will no longer offer a plan that includes both unlimited streaming and DVDs by mail.

So for instance, our current $9.99 a month membership for unlimited streaming and unlimited DVDs will be split into 2 distinct plans:

Plan 1: Unlimited Streaming (no DVDs) for $7.99 a month
Plan 2: Unlimited DVDs, 1 out at-a-time (no streaming), for $7.99 a month.

The price for getting both of these plans will be $15.98 a month ($7.99 + $7.99). For new members, these changes are effective immediately; for existing members, the new pricing will start for charges on or after September 1, 2011.

Why the changes?

Last November when we launched our $7.99 unlimited streaming plan, DVDs by mail was treated as a $2 add on to our unlimited streaming plan. At the time, we didn’t anticipate offering DVD only plans. Since then we have realized that there is still a very large continuing demand for DVDs both from our existing members as well as non-members. Given the long life we think DVDs by mail will have, treating DVDs as a $2 add on to our unlimited streaming plan neither makes great financial sense nor satisfies people who just want DVDs. Creating an unlimited DVDs by mail plan (no streaming) at our lowest price ever, $7.99, does make sense and will ensure a long life for our DVDs by mail offering. Reflecting our confidence that DVDs by mail is a long-term business for us, we are also establishing a separate and distinct management team solely focused on DVDs by mail, led by Andy Rendich, our Chief Service and Operations Officer and an 11 year veteran of Netflix.

Now we offer a choice: Unlimited Streaming for $7.99 a month, Unlimited DVDs for $7.99 a month, or both for $15.98 a month ($7.99 + $7.99). We think $7.99 is a terrific value for our unlimited streaming plan and $7.99 a terrific value for our unlimited DVD plan. We hope one, or both, of these plans makes sense for our members and their entertainment needs.

As always, our members can easily choose to change or cancel their unlimited streaming plan, unlimited DVD plan, or both by visiting Your Account.

5,000 comments:

  1. Are you F#**!!@! kidding me?

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  2. Way to go again Netflix - Divide and Conquer - EPIC FAIL!!

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  3. This will cost you some customers. Will you be able to break even?

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  4. I guess it's finally time to cancel my Netflix subscription. DVDs + Streaming gave me a great bang for my buck, but by not offering any sort of bundling discount for those wanting both, I can't justify sending you my money every month.

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  5. I know I'll be cancelling my service and going with Blockbuster soon.

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  6. How exactly is this the "lowest prices ever"? According to the article, a 1 dvd plan with unlimited streaming will now cost just about as much as I'm currently paying for my 3 dvd plan with streaming. Not only are you slapping existing customers in the face with a fairly significant price increase, but you're outright lying about it too.

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  7. Sept.1 I'll be canceling.I do without cable I think I can do without Netflix.

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  8. How does this affect Blu-ray? Is that now included in the $8.99/mo fee?

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  9. Peace out. You're streaming selection is horrible anyway.

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  10. Sounds great to me! The amount of use I get out of my Netflix account means I'd be willing to pay more (sorry whiners, but $16 is ridiculously cheap for unlimited anything, you can't get a good cable package for that price). I hope this means much more streaming content in the future.

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  11. Wow going up and losing many streaming movies? I'm not sure I will stick with netflix much longer.

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  12. Would have been nice to have some advanced notification. I was looking to see if you had posted any news on future Android phones but instead I find this. Thanks Netfilx for again taking the time to look out for your customers. I see why it has taken so long to get new phones to stream. I used to brag about you but now I wouldn't recommend your service to anybody.

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  13. Pretty stupid, Netflix. I love how you're slapping current, long-time supporters in the face b/c you've realized a mistake on your parts will result in lost revenue. How about grandfathering in existing customers and charging those that are surely coming in droves as an alternative to ridiculously high monthly cable charges. I'll be rethinking this as well.

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  14. Thanks netflix, you just increased my bill too! Currently I am paying 9.99 for 1 DVD and Unlimited Streaming and you want me to pay 15.98!? Tell me how that is cheaper than 9.99.

    I very well may dropping to just streaming or dropping all together.

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  15. this + at&t's stupid bandwith cap = switching back to HBO & SHOwtime for my movie fix. shame.

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  16. Boo! You're raising my price by 33% and giving me nothing more. I won’t pay it. Maybe if you had more than 30% of my queue on streaming. Instead, I’m cutting off the streaming and you’ll get $3 less per month from me.

    And why are you being weasely about the price increase? It takes effect Sept. 1, but I don’t want to take part, so I have to go in and change my service, but that takes effect immediately. So, if I don’t want you to raise my prices in September, I have to turn the streaming off now or remember to log in on August 31. There’s no way to make the change effective with the next billing period. Bad play, Netflix.

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  17. Really, cancelling my account...

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  18. Canceling my subscription on August 31st.

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  19. I'm an existing "2-out" customer: Actually, I don't want the DVDs, I only want streaming. But with the new plan structure I will drop the streaming half, and keep only the DVD half. Why? Because 90% of the time, the movie I want to watch is available on DVD only, not streaming. Count one more unhappy customer.

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  20. It would be wise to announce a bundling discount soon before everyone cancels their subscriptions.

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  21. Currently my family uses streaming and 1 DVD at a time since not everything we want to watch through streaming is available. Some streams (Columbo) have DVD only viewings stuck in the middle.

    If Netflix goes with this change, I will be cancelling our account. Going from $10/month to $16/month is not something I am willing to pay for.

    Please reconsider this change.

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  22. Given the rather large price increase you suffer with the 1 DVD + Streaming plan, I'll probably just end up switching to Amazon Prime's instant streaming. A real shame, too, since I've always enjoyed Netflix, their selection, and their customer service.

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  23. Find it funny - Netflix ups the prices yet they can't afford to pay for their own blogging service they rely on a free platform. Since you are saving bundles on not having to pay for hosting for your blog how about then let that reflect on our prices and lower them!

    Greed! Our word is run by it!

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  24. LOL... "now we offer a choice" should've gone on to say "pay more or go away and don't whine about the streaming catalog on your way out"

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  25. Please don't piss on my shoes and tell me it's raining.

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  26. So instead of $10 we get $16 a month with no improvement in service. All whinging aside, a 60% price bump in this economy is pretty steep.

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  27. The reasoning is solid, but it doesn't explain why costs increased across the board instead of just for the streaming + 1DVD. I've been getting 3 DVDs for years, and sure the Streaming was added later (for free - something a lot of you Netflix n00bs are forgetting about), but if I was already paying for 3 DVDs and Streaming, why would my plan's cost increase because the $7.99 + $2.00 (for streaming and 1 DVD) didn't make sound financial sense?

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  28. What overpaid exec thought this brilliant plan up? Do you think people will just take any amount of garbage to keep your service? The WHOLE catalog should have been offered for streaming - DUH.

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  29. Who's genius idea is this crap? Sounds like you have politicians running your company! I too will be cancelling my subscription. Your streaming selection sucks and the Red box is looking better and better these days!

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  30. How about an option for those of us that only watch 1 DVD in 3 months?

    I don't want to pay a premium just because I like the option to have DVD's.

    Way to get greedy...I'll be canceling my service.

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  31. The whole point is that we use the streaming primarily and only order a DVD when you don't have it available for streaming... thus the $2 per month for DVDs makes perfect sense.

    You guys have really messed up here.

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  32. So for $20 you get 2 DVDs at a time and a max of one stream? This is even worse of a deal then a pure price hike as you are limiting multiple streams in the same house.

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  33. This is ridiculous! At the very least, we'll be going to streaming only after this epic failure of a decision. We typically only receive 1 or 2 DVDs a month as it is. That is NOT worth an additional $10 a month. Guess I'll be using Redbox from now on for my current release fixes.

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  34. There is no local Blockbuster or video rental store here.So that isn't an option.The PO is unreliable to the point even if I directly mail from them it may take 3-4 days to get back.So DVD only isn't an option.In my queue right now there are 64 dvd only movies vs 10 streamable.My dsl goes out and slows down regularly.So stream only isn't an option either.Way to go Netflix, I am considering choosing nothing over you.

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  35. see ya netflix. $18+tax for bluray+streaming not worth it at all especially considering you let the majority of studios delay your dvd releases by at least 30 days and your streaming selection lags even more. Even Hulu plus (and all their ads) looks attractive compared to your new price gouging scheme.

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  36. Why did you block comments on this post for the first hour?

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  37. Oh now you turn comments back on. What a fucking joke. I will be canceling my subscription and getting the fuck out of this. Shitty customer service who doesn't even listen to a word we say.

    FIRST it was the HORRIBLE changes to the instant watch screen. Now 60% price increases. What a fucking joke.

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  38. So much for Netflix.

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  39. I hate the plan. If you want to offer them separately then FINE but you need to keep the current offer valid too. That is so stupid to raise the price for both. You better have way more current streaming dvd's instead of just the old or B rated ones. RIDICULOUS.

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  40. Disappointing for sure. There should still be a discount for bundling the two together. Do that and I bet you'll see less complaints.

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  41. I agree with what everyone has said. As a long time customer (since 2003), I agree that we should be grandfathered in with an option to switch to just DVDs if we want to, since that is a new plan option (just as we were able to switch to unlimited only when that plan was offered). I do think you'll lose MANY customers over these changes, and I may very well be one of them.

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  42. All my expenses are going up, but my wages aren't. I just can't justify this increase to my budget. If all the videos were licensed to be available in Streaming, I might keep that subscription. However, many of the most popular videos are only available on DVD. The cost increase for keeping both Streaming and DVD just isn't worth it to me.

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  43. What a great new announcement! We will increase our prices and package it up like as a benefit to the consumer. I better dump my stocks in your company since you are turning into blockbuster. You guys irritated you could not layoff your DVD employees? Need to show growth for the investors even though you are making a boatload of money? No problem! Amazon and redbox looks like a better alternative now. Nothing would bring me greater pleasure than watching Jessie Becker & friends die of cancer. Enjoy your bonus check and pathetic life you prick leech.

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  44. If you can improve your streaming selections it would be a benefit. I now pay the price of both anyway so I don't see a downside for me, but there are quite a few people on here and Facebook who are not happy campers and are threatening to cancel.

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  45. Not to be rude but my family is not going to be able to continue with our current package due to the amount you guys want us to pay. It's getting to be cheaper to get cable then to deal with this. I love the program but to go in and change the prices when someone has been with the program as long as some of us have is not showing any customer appreciation at all!

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  46. And what about the 3 at a time plan? Will I now have to pay more if I want to continue to stream more? cause if that's the case...see ya.

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  47. I signed up for Netflix around February. Once the price increases I will definetly cancel the streaming plan and will think about canceling the DVD plan as well since I only get an average of 3-4 discs per month. It will be cheaper to rent from Redbox

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  48. Time to pull out people, cancel now and lets show what the people can do!! Almost double the price and split packages not cool!!!

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  49. How is a 62.5% price increase for what I'm using now great idea? Are you people trying to ruin the company on purpose??? First you ruin the web site and refuse to address the issue for weeks and weeks, now you are increasing what I pay and telling me it's a bargain. You know I like to get treated to dinner and a movie BEFORE I GET SCREWED!!!

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  50. You guys are ruining one of the greatest services that has ever existed. I hope you enjoy the decrease in subscribers.

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  51. Back to Red Box for me. I watch about one DVD movie a week. Red Box rate is $1 per movie. I liked having the commercial free streams but I get new content straight form the network streams.

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  52. Hmm.... coincidence?

    http://money.cnn.com/2011/07/08/technology/netflix_starz_contract/?hpt=hp_p1&iref=NS1

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  53. Thanks again (FOR NOTHING). You keep making TERRIBLE BUSINESS DECISIONS that enrage your consumers. I am seriously considering getting rid of my account completely.

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  54. This is absurd. No discount for combining services? Even cable companies are not that stupid.

    Also: instant and DVD-by-mail the same price? When you don't have to pay shipping for physical media? Are blu-ray movies at least included in the by mail option?

    Something on my account will be dropped if this goes through.

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  55. Ok, so after bumping the rate for 1 DVD + streaming from $8.99/mo to $9.99/mo in February, you're increasing again to $15.98? Do you really expect your customers to swallow 78% increase in cost over 8 months for no increase in service provided? I guess I'll be cancelling my account before my September renewal comes due.

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  56. Amazon Prime with unlimited streaming looks pretty good right now!

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  57. well I think that is dumb, I have unlimted streaming and 1 dvd out.. until now, when the change comes, look for me to cancel either for blockbuster or huluplus.

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  58. this is rediculous, unless ALL movies are available on unlimited streaming....are they? cuz right now only certain movies are available on streaming...bull crap...such as me your gonna loose more customers....

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  59. "By offering our lowest prices ever, we hope to provide great value to our current and future DVDs by mail members"

    This is a flat out lie. My current plan of unlimited streaming and 2 DVDs out at a time is less than what you are changing to. How can you say that a 1/3 price increase is the the cheapest ever?
    Have you considered how much revenue you'll lose from people at the very least switching to the streaming only plan and doing like I most likely do and give my disc aptronage to RedBox?
    This is an insult to the current customers. While I ahve enjoyed your service this makes me reconsider using it. The amount of videos available by streaming is now where near the level of those available by DVD so until you have parity in availabilty you might want to reconsider having parity in price.

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  60. Like others, we have been long time customers of Netflix and this is a serious shame. "Unlimited DVD's, 1 at a time is an oxymoron. 1 DVD at a time for most all customers comes in at about 6 DVD's per month as it is a 3 day turn around time. You might be able to squeak out 7 or even 8 if you watch them the minute they arrive and then drive to the post office to get them back in the mail. I can understand netflix wanting to make more than $.33 per Rental for the $2 to add (Cough) unlimited (Cough) DVD's. so I can understanding charging $4 or even $5 on top of the unlimited streaming as a "package" deal but to make your long time customers pay full price and not offer ANY kind of Combo Deal? That's Absurd. At this price, RedBox is Cheaper and Amazon is looking much more attractive. Looks like Netflix will be getting a few dollars less from us.

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  61. Wait--you're not offering a discount if we get both? Prices go up, fine. But it's not like you're splitting into two, unrelated companies.

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  62. there should be some kind of bundle, especially since they already raised the price this year to accomodate their new streaming contract. 1 dvd at a time does not match up to unlimited streaming. i prefer the dvds because i already cant afford internet but i do not think it is fair pricing. i agree with some of the others. i cannot justify a 5 dollar price increase to keep the service i am already getting. i guess it is time to say goodbye to my netflix. i am more upset that i have highly recommended others to get netflix and now they will be forced to cancel or choose.

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  63. For all the complaints about the price hike, I think $16/month is still cheap. It costs more than that for me to go to a movie alone. I'd much rather pay a fair price for the service than lose the service all together if they don't have a good business model.

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  64. Think I will be canceling my netflix all together. I can get a better selection from my Redbox and VOD on the satellite.

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  65. Well, it looks like I'll be cancelling my subscription after some 5 years of service. I'd now be paying double what I originally started. I love the service, but I can't stand the continual price hikes. Red Box, here I come.

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  66. Give me both options for a reasonable price or I'm out. How about a discount if you want both plans? 10 to 12 dollars a month for BOTH streaming and dvds. You actually think that people are going to pay more in a financial crisis? What is going on here! I thought Netflix cared about there customers.

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  67. A sudden increase of nearly 60%?!! This is the near-monopoly story again. I understand that it was quite profitable for Netflix at earlier rates and 60% rate increase is unacceptable for a small increase in costs. I will now cancel my subscription. We badly need more competition in the streaming arena.

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  68. Glad to see you're still offering the "Limited" plan of 1 DVD out at-a-time (limit 2 rentals a month) for $4.99. That's my price point.

    As an aside, I live in a rural area which has very limited broadband options (basically dial-up and satellite). As a result, streaming has absolutely no appeal to me whatsoever.

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  69. Why raise prices for the existing customers who are happy with the service? Unless I can keep my $9.99 plan for streaming and 1 DVD at a time, I am moving on.

    Come on Netflix. Act like you value your existing customers.

    By the way, the logic of the reasoning for the price changes are LAME-O. Bordering on insulting to our intelligence. How is $15.99 cheaper than $9.99? I would rather have you limit me to 2 or 3 DVD'd a month with streaming and keep the price constant.

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  70. Not sure that I can continue with the service. I have been a member for years, years! This is the second price hike this year! I have never seen anything like it.

    Netflix is expanding to foreign countries and expecting the US subscribers, the people who have been with them for years, to pay for it. Nice work.

    Not sure how this is 'cheaper'. I use streaming and DVDs because the streaming selection is really poor. I know that they will tell you it is licensing issues and they stream what the are allowed to, but I think Netflix is not telling you the whole story.

    It is really a shame because I love the service. We are going to seriously be exploring other entertainment options.

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  71. Netflix corporate idiots hatched this brilliant idea in poor economic times calling a money grabbing service split a 'new plan'. I will put the word out to everyone in my social circle and let's see if I can get a bunch of my friends to cancel for the summer to save and teach you shitheads a lesson. This is NOT the way to treat loyal customers and grow subscriptions in these economic times or ever! I can't wait to see this as a case study in MBA classes and the executives names mentioned who hatched this cluster F

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  72. Goodbye Netflix.

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  73. Wow, you guys really do hate your customers don't you? I can't imagine that some competitors aren't about to spin up and screw you the same way you're screwing us...

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  74. I'm OK with this - provided that

    1: The streaming selection increases to be at least comparable to the DVD selection and not largely a collection of decent TV shows and bad B-movies.
    2: TV show seasons update for streaming as the DVDs become available.
    3: More servers to reduce the amount of lagging and dropped connections to Netflix. Yes, I've checked. It's not my router.

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  75. Thanks for making us look good.


    Love,

    Comcast

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  76. Later. Just ANOTHER reason to watch more HBO GO.

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  77. Well, I guess we'll go from the $9.99 plan to the $7.99 streaming only plan rather than pay double the cost just to receive a few DVDs a month. Hmm, or I could go to Amazon and get their streaming for less AND free prime shipping. Tough call!

    Explain again how less product for me AND less money for the company is the best for all parties?

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  78. WOW Netfix...you are going to lose a lot of customers. You even make it seem like you are making it cheaper. Looks like Redbox is getting a new customer.

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  79. How Can You Just Raise Prices But Not Improve Movie Selection/ Movie Streaming.. It Makes No Sense. Right Before Sept.1 I Will Cancel.

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  80. http://online.wsj.com/article/BT-CO-20110711-710373.html


    READ THAT! TOWARDS THE END! THIS CHANGE IS TO LOWER POSTAGE STAMP COSTS, HELP PAY OFF UPCOMING DUES FOR STARS, AND TO HELP EXPAND. Way to hord your profits and reap us for your expansions/greediness!

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  81. Bad plan Netflix, you may be loosing a customer. Sad after all the work that many of us have done evangelizing for you. Lame, very lame indeed.

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  82. I realize this doesn't look good on the part of Netflix for raising prices, but it's still cheaper than cable. My only hope is that they offer more choices for streaming...

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  83. Bullshit. I'll be leaving shortly.

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  84. Bye Netflix, hello Amazon prime

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  85. How ridiculous. I get splitting the services for those who only want the dvd, but why not leave the bundle the same for those of us long-time customers who utilize both the streaming and the single DVD? Bye Netflix. It was nice while it lasted.

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  86. Well, this is unfortunate. I suppose i will close my netflix account and find my movies elsewhere. the streaming library is slim-pickins and im not paying double for the same movies im getting now. /shrugs

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  87. I love the plan. I don't do any streaming, so it will save me $2 a month. Now I don't have to pay for a service (streaming) that I don't use. Thanks Netflix! You continue to offer affordable movies compared to video stores.

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  88. I say it is time to boycott Netflix, who is with me.

    BOYCOTT BOYCOTT BOYCOTT...

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  89. What a bunch of mumbo-jumbo. The least you could do for your customers is be honest: you need to make more money.

    I am seriously hoping that this price hike--which is what it is, no matter how it's dressed up with Valley Girl marketing-speak--is immediately accompanied by a larger and more up-to-date streaming library and a more streamlined by-mail system. Generally, to stay in business, one wants to actually give more if he's going to ask for more.

    Otherwise thousands of customers will be gone, including me. Your virtually monopoly will only buy you *so* much security.

    Thanks, Netflix.

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  90. Horrible move. Dvd's are not all on streaming. There is no parity between DVD and streaming. So you shouldn't charge the same for both as if they were. If you had every DVD on stream them 1 or the other would be fine but you need both to have full access to content. You just went up on prides too. Twice in one year? Bad move.

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  91. Count this as another customer thinking of leaving Netflix altogether. 60% price increase? Yeah, right.

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  92. Way to go, Netflix. I'll be returning my DVDs very promptly from now on to make the quadrupled price for that portion of my subscription worthwhile.

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  93. It's a good deal for $10, not for $16.

    We only get a couple DVD's a month, so those can easily be changed to RedBox or Amazon.

    Dissapointing.

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  94. This seems like just a plan old price jacking. The content available for streaming doesn't cover all of the same content available for DVDs. So if you want access to all content as well streaming files you have pay more.

    Why not make streaming the 2 dollar add-on (Ha yea right).

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  95. Boycott NetFlix !!!!!!!!!!!!!!!!!

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  96. More than once, I've been in the middle of watching a TV season and it has disappeared off streaming. Right now, I just say "wow, bad move studio" and I add the rest of the season to my DVD queue.

    Now you're telling me that I won't be able to do that - I have to pay for both *because your providers randomly switch between them*?

    This move would be fine in the abstract if you had good catalogs in each, but when movies and TV shows switch between availability in each format constantly, this makes no sense.

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  97. Hi Jessie,

    I currently live on an extremely limited budget. I supplement cable and going out with my Netflix account, justifying its existence by extreme penny pinching. I live in a small town, and Netflix is my only option for DVD rentals. The closest Blockbuster is over 30 minutes away. We do have Redbox, but Redbox carries a limited selection--I rely on Netflix to deliver more obscure titles. (Or simply films that are not a new release!) While this is great for Netflix, it means Netflix is my ONLY option. It also explains how this is the SECOND subscription increase since I joined, less than a year ago.

    If Netflix was able to stream everything, then I could probably cut back on my plan, but I understand this is almost completely impossible. I use streaming far more frequently. Indeed, it is what I rely on on a day-to-day basis. Unfortunately, more distributors are cutting back, meaning there are less titles available over time, and therefore, I greater need for the DVD service. Cutting my plan into two plans is a SIGNIFICANT financial gain for Netflix and a DEVASTATING blow to me.

    Paying $16 per month for Netflix probably doesn't seem like a lot, but to me it's the difference between paying my electricity bill. I can not cancel my electricity, but I can cancel Netflix.

    Please reconsider this ridiculous decision. I hope enough customers cancel to make you change your mind.

    Sincerely,

    Katherine

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  98. This is a 60% price increase. Netflix sure has some audacity to think they can get away with a 60% price increase in this economy. I currently have the $9.99 one-DVD plus streaming plan. Sept 1st I will have to pay $15.99 ? Not gonna happen. I'll cancel one or both services. There are other options (I have Tivo, Apple TV, Amazon Prime, etc.) Netflix has peaked. They are going to blow it.

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  99. Not a good way to keep your customer base happy. I only stream and if you increase the price, I'll have to cancel. the economy sucks and I only have so much money to go around.

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  100. If you're going to increase prices without increasing service the least you could do is be straight with people and not pretend like it's for our own good.

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  101. Wow, the comments are back on!

    My problem is that your streaming is not yet sufficient. A streaming user needs to be able to get some DVD's because A LOT of things are not available on streaming.

    At the very least you should allow a limited number of DVD's on the streaming service.

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  102. You can spin this any way you want, Netflix, but it comes down to simple greed. With limited new content on your streaming service, I will be definitely be canceling that and will probably cancel DVD service as well just on principle. Time to sign up for Hulu Plus! Go ahead and change your name to Blockbuster, because with more stupid decisions like this, it's only a matter of time before you go by the wayside like they did.

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  103. This is business suicide. I will be canceling my account on Aug. 31 if you insist on doing this. It no longer makes finanial sence to belong to Netflix when I can go to your competetors in the video business for better selection at the same or lower price.

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  104. Well, I am with all the other people that has voiced there appionion. If streaming was for all movies, it would be worth it. By what you are doing I can take my money and extend my Directv viewing and the heck with Netflix. In fact, I just put up my blue Ray machine up for sale on ebay as I only have for wireless streaming for Netflix. I will not use it after Aug. 31, and will decide if i want to keep the DVD part but i can get the newer movies in other sources. I hate to tell you, You going to loose alot of customers. I know, I am in the movie business and i know what you need to do to keep customers. Bad choice Netflex.

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  105. Hulu Plus may be my next move then. I wish these large companies would give existing customers a bone. thats a shame how they treat loyal customers by charging us more. the streaming selection is horrible anyways. you take the movie "independence day" down on july 4th...? all these extra costs should give us more content. this extra charge should only apply to new users!

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  106. Geez. At least give us a linux client to stream with!

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  107. Improve the available streaming content or I'm out too.

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  108. Such a shame that you have to take what is essentially a good, robust service, and raise my prices by more than 50%. I guess all I can really say is "Well, bye!"

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  109. Wow, this 60% price increase is totally going to save me money! Thanks Netflix! You are still my favorite paid provider of goods and/or services!

    YES THAT WAS SARCASM.

    It would be stupid to do this under any circumstances, but when you're a company that people love it's depressing.

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  110. So I pay 10% more for the same service I am receiving now because you decide to "satisfy customers that only want dvds".


    Fuck you.

    You just lost a multi-year customer.

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  111. guess you are still charging extra for the bluray as well.... great... so what I am paying now 11.80 for is going to end up being $20 a month.... guess I need to learn how to bootleg because that's just ridiculous for the same service... especially since your streaming selection mostly comes from my Starz Cable channel... funny how that works huh.

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  112. Unless you are about to announce ALL content available via Streaming online, this plans suck. Can you explain how is it the same price when not all DVDs are available to watch on streaming? Only NETFLIX is winning in this situation. I hope this gets a big groundswell in the social media world and you are forced to back-out!!!

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  113. Fuck you, Jessie Becker. Don't try to blow smoke up our asses like we're we're a bunch of morons.

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  114. I hardly ever use the DVD, so streaming is fine. HOWEVER, having the option to get DVDs is wonderful, especially since the choices for streaming is kind of pathetic.

    Will the streaming choices get better with this change? If not, bye-bye Netflix.

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  115. I know you're wording this in "new options to customers" verbiage, but as everyone else angry before me has said, this is just a blatant price increase, no matter how you look at it, and not a small one. Also like many others have said, you have to beef up your streaming options, A LOT, before this seems at all reasonable.

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  116. Wow. Just . . . wow. On August 31they just lost some more money from me. I love how you promote this as a good thing but fail to mention this amounts to a 50% increase to people who already use the 1 DVD out with unlimited streaming. Given that I only get 4 DVDs a month at best, I can still save money by stopping at the local "RedBox" on my way home. Good job NetFlix. Who are the ad wizards that came up with this idea?! See how this works out for you.

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  117. 60% increase, practically overnight, to get the same service I get now? That sucks. If I rented more than one or two DVDs a month, it might be worth it, but I only use the DVDs as a fallback when the movie I want isn't on streaming, and they often take several days to arrive. If you had your entire catalogue on demand, then I could pick between two options, but you're forcing me (and a lot of other customers) to pay full price for both in the hope of getting one complete service. You already increased prices at the beginning of the year, and this kind of hike six months later is unacceptable. Hulu is starting to look very good.

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  118. How about providing streaming movies with closed captioning so those who are hearing impaired can actually use your product...

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  119. Ouch...I watch DVD rarely but still like the option for things that are not there to stream. But this price hike is just a bit much imo.

    A shame too. I really like your service. But without a upgrade to content in the streaming service i cant see the point in giving you extra money.

    Guess i need to look into other services :(

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  120. The only convenience this provides is for customers who only want DVD's. The answer was already there for those who want streaming. It's a bit ridiculous to offer the 'bundle' for double the price. To save customers you'd best consolidate your 'bundle' to a uniform price that's cheaper than paying for each separate option. So, offer unlimited streaming for $7.99, or Unlimited DVD's (1 at a time) for $7.99 (2 at a time for $9.99) OR the Unlimited Streaming/DVD (1 at a time) BUNDLE for $11.99 or even $12.99 and I'll stay a customer. Otherwise, farewell. I'll stick to BlockBuster and Red Box.

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  121. Yup, dropping my account. Streaming selection is not good enough on its own, and I'm not willing to pay six bucks more a month for my current plan, one DVD at a time.

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  122. Congratulations. You'll probably be losing our household subscription. We're long-time members (since 2002) on the Unlimited 3-disc plan. We just started streaming more because we finally have a game system set up in the living room. However, with these "changes" we'll no longer be able to afford both. So why bother to keep either? Thanks, a lot, Netflix. I really bloody hate you. And that's sad because until this year, I didn't have many complaints about your company. Why the hell can't you just leave things as they are? If things aren't broken, don't fix them. :(

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  123. If the content quality of instant doesn't increase based on this change I will be cancelling and using Amazon Prime. Bad move.

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  124. Yup, dropping my account. Streaming selection is not good enough on its own, and I'm not willing to pay six bucks more a month for my current plan, one DVD at a time.

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  125. And that's when Netflix lost half it's customers. Canceling before the next billing cycle.

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  126. Goodbye netflix, I just canceled.

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  127. This is great news!!!...for Amazon ON Demand, Redbox and Blockbuster. Way to burn your trump card, Netflix. I caught wind of this just in time to tell my in-laws not to get a subscription with you. Oh, and in case you were wondering, I'm canceling too.

    Fuck you Netflix, fuck you up your stupid asses.

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  128. The only way I will be sticking with Netflix then is if they offer newer titles and ALL titles in just streaming. Because I'm not paying 15.98 for what I get now at 9.99. This doesn't make sense. THe only reason I signed up is because I thought "9.99 a month. I can do that." but 15.98 a month with my minimum wage job, having to pay for college, gas, insurance, cell phone. I'm not adding an un-needed 15.98 a MONTH netflix bill. Count me out. EIther put ALL of your titles on streaming or I'm going to find somewhere were I can get both. This doesn't make sense for us and you're really hurting business because a lot of us have said that we'll be dropping to one or the other meaning that "increase in revenue" you were hoping to get by charging 15.98 for both will drop from 9.99 to people only using one and dropping to 7.99. Way to loose 2 dollars. Not offering a bundling discount will cost you. I can see going up a dollar or two for both but charging the full amount for BOTH. No way. This will cost you lots of future business (I'm going to tell my friends NOT to get a Netflix account), and less money from those of us sticking around who're just going to drop to 7.99. You would be getting more from me if you offered a bundle package but I can't afford your "NEW and IMPROVED?" rates. Don't punish us for a mistake YOU made. You're making a lot of people VERY ANGRY. Me included. Don't try to make it sound like we're going to LOVE the new rates. Any time you increase my already existing bill for no apparent reason other than "we want more money" because your explanation only makes sense if you're on something, I automatically want to just cut said "service" off.

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  129. HBO GO + Redbox. Amazing TV programming and immediate access to new DVDs.

    Problem. Solved.

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  130. All you are doing is raising the prices on what is available to customers now. The reason people add the $2 to the unlimited streaming is because the selection of streamable movies sucks!! You can plan on losing us as customers and MANY, MANY other customers! What a rip off. Hello RED BOX! We are officially done recommending you to all our friends and family..now you will be ripped on. You are just as greedy as all the other companies out there! You try to make it sound like you are offering TWO FABULOUS plans! Whatever! This is the same thing people use now, with the price JACKED UP! Thanks for nothing, Netflix!!

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  131. that was easy. drop netflix, keep hulu (which is way better streaming)and put difference towards redbox. Now that is real savings. sorry netflix it was fun while it lasted.

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  132. Well I guess I'm not going to sit by and let the prices increase either. Sometimes (especially times like this) it's just easier to do without.

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  133. What's going to happen to the 2, 3, and 4 DVD/month + streaming plans? Will they increase according to the same scheme? I sure hope not. I'd really love to go streaming-only, but the selection isn't wide enough and the titles are mostly not current.

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  134. I think this is just going to bring Blockbuster back in business. I don't want to pay more for a service that already got overpriced earlier this year.

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  135. Hope all the blurays I receive between now and the day I cancel my subscription aren't lost in the mail.

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  136. The only way this would be positive for me would be if Netflix made all videos available for streaming. Because I only subscribe to the DVD version for movies not available for streaming! I have been a customer since 1999.

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  137. just cancelled. I'll holler.

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  138. I am a Netflix customer since 2003 and this is the pricing change that is prompting me to finally cancel. Great service, great product, horrible pricing. Not a good move.

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  139. So, my 2-at-a-time with streaming and Blu-ray plan currently costs $17.99 (up from $16.99 last year and $13.99 when I first joined in 2008). Under this new scheme, I get no new features or services, but I have to pay $22.98? Um, no thanks... I think I've had enough.

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  140. Most of us are on or moving to streaming-only anyways. So why are you all getting so pissed? Additional $2 for DVDs was too good to last. There is just no way any company can afford that, esp. with the pain-in-the-butt movie studios.
    There is still noone else who comes close to this pricing. Remember Redbox is in a different space with non-subscription rentals.

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  141. I'm canceling immediately. Sad face.

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  142. Does this mean that the ever growing stream-able content I keep hearing about will stop shrinking?

    I have about a dozen shows and movies in my Instant Queue that were stream-able at one time, but are no longer available. You keep trying to push people toward streaming, but then remove content so its only available on DVD. I'm rather confused about this.

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  143. switching to Redbox Coinstar CSTR

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  144. Haven't you looked around?! The economy SUCKS! None of us can afford much more coming out of our paychecks! YOU ARE GREEDY! Now you will get NOTHING! ASSHOLES!! YOU SUCK!!!

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  145. Goodbye Netflix. It was nice knowing you! Time to cancel my account!

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  146. I am not happy with this and will seriously consider finding comparable service to netflix

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  147. This is utter failure. Not only do you go and raise prices by over 50%, you try to present this change as a "now you have a choice" feature. Do you really believe your customers to be so gullible?

    I totally understand the need to make a profit, and $2 extra for DVDs may not have been enough to achieve that given the cost of postage. But at least provide some kind of discount for bundled service. Big cable is pretty much evil incarnate and even they do that.

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  148. You're raising my price by 50% For what? Forget it, I'm not going to put up with it. Goodbye.

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  149. That's OK, I can and will cancel the service. We haven't been happy with the streaming library any way. I can go to RedBox and get the movie I want immediately, not wait two or three days for it.

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  150. This is getting ridiculous. To save money, last November we dropped from three at a time to two at a time movies. We enjoyed a little bit cheaper pricing for two months until you upped your pricing for all plans, because you were adding streaming-only plans. Our "money savings" dropped, and we were getting even less for our money even given we had dropped the plan type to a lower level and were now paying the same price we had previously been paying.

    Now you tell me that I have to go back to the pricing I previously had for three at a time and unlimited streaming...but instead I can have one at a time and unlimited streaming? No.

    I have touted how wonderful it is to have Netflix to friends and families for close to eight years, but I'm done. I guess I'll have much more time to catch up on my reading, so there's one bright spot in all of this.

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  151. Surely Netflix you can't think this a good plan. Your customer base will be dropping to the streaming option, or lose customers altogether. You should have grand fathered your exisiting and loyal customers and just created a DVD plan without altering your exisitng plan. If you only provided more movies that were on DVD in Stream format your financial cost would reduce, because more demand would be needed, and less overhead would result....hope you really rethink this before you start losing customers.

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  152. I have to agree with many of the comments here. We love the streaming for shows for my kids, but my husband and I use the one-DVD-at-a-time service because many of the movies we want to see aren't offered via streaming. We'll cancel our service before we pay for both OR before we'll pay for one or the other, because there just isn't enough offered via streaming (offer your entire collection!) and only getting one DVD at a time won't compensate for all the great kids shows we are currently getting via streaming. This is really too bad.

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  153. Absolutely time to cancel my subscription. Netflix, I gave you the benefit of the doubt when you just raised my plan not too long ago. Now your FIRED!

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  154. Time to cancel. Horrible move netflix

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  155. Moves like this leave room for competition to fill in the unsatisfied customer cracks. We will cancel in droves. Stock market history is full of companies like yours.

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  156. Goodbye Netflix for the occasional DVD & hello Redbox. I could never watch the 8 DVDs a month that would make keeping that plan worthwhile. I can understand a price increase as studio deals expire but not a 2x price increase for DVDs and streaming. Bad move. Glad I never bought your stock as you just killed the golden goose.

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  157. Looks like I'll be switching to Hulu Plus on my 360.

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  158. I understood and could even rationalize the $7.99 to $9.99 jump in price for the one DVD at a time rate. But doubling the cost? That is ludicrous. Way to not give your customers a choice, Netflix. I would rather use my local library. These kinds of price increases and poor choices in programming (what I would translate as streaming) were what caused me to cancel my membership with DirecTV. At the time, Netflix seemed an affordable alternative, with the only benefit we were giving up being the lag time in the streaming content. I can't see the rationale in doubling your prices, when you can still only get one DVD at a time. I thought Netflix was a great alternative before. Now I have serious doubts. You won't be getting both fees from me!

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  159. $7.99 remains a fair price for the streaming plan, but I can't help but feel betrayed by the sudden and significant price increase. Moving from the $11.99 1-DVD-plus-streaming-with-Blu-ray plan to what will be a $17.98 plan for the same service -- a 50% price increase overnight -- seems egregious.

    Perhaps I need to look deeper at what Amazon Prime is offering with streaming, plus Redbox.

    It would be more palatable if Netflix drops the $2 premium for Blu-rays.

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  160. Vonage just hiked their price too and I canceled my service instantly. The minute this price hike happens I will immediately quit Netflicks. This is CRAP. To offer a full service you have to have both streaming and DVD for example you can watch Dexter season 1 online but the other 5 seasons are only available by disk. The only way I will stay is if EVERYTHING becomes available via streaming. I want to be able to see the other 5 seasons as well. How sad, I have really loved Netflicks.....Amazon, here I come!

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  161. Yeah, you just lost me. No bundled discount....not cool. I'll be looking into alternatives. Bite me!

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  162. Horrible idea. Most likely have to bid Netflix farewell.

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  163. Lowest prices ever, but my monthly bill will be going up without changing my plan???

    Uhm, sorry NetFlix, can you please scratch that sentence?? Because it's a plain downright lie...

    If your cost are up, just tell me so, and I can buy a price increase. But tell me you're overing the cheapest prices ever and then raising my bill that pisses me off...

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  164. yeahhhh, I think we'll be shopping. There isn't enough streaming content to pay full price for both plans. This is NOT an upgrade.

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  165. Just cancelled. Bye.

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  166. I think this is a resounding answer of Netflix's customers calling a giant BS on this hike. Again, the ONLY way this is worth it is if Netflix offers more content on Watch Instantly. The streaming content is threadbare, compared to the DVD selection. Give me a break.

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  167. SO they are raising my bill 6 bucks a month. Guess i get to cancel

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  168. I often find that whole episodes or groups of TV episodes are missing from the Netflix streaming service. How will we be able to watch them when it's *only* streaming?

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  169. FAIL.. The streaming plan doesn't offer all titles which means customers will have to fork out $15.98 just to get access to all available titles. I'd rather cancel everything and watch free TV shows online and go to Redbox for $1 if I want to see a movie. Gas to drive 2 blocks is cheaper.

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  170. You should be ashamed of your opening paragraph. "Lowest prices ever"...if you ignore the fact that you're dropping one of the services from that price structure!

    This will probably be the end of my relationship with Netflix. Too bad, it's been 12 years and a couple thousand dollars.

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  171. How about a really deep discount to Deaf/HH customers who have to rely on DVD only because your all but non-existent captions on streaming stinks.

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  172. Fuck you netflix. I will be promptly canceling my membership. This is going to cost me twice as much!

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  173. Way to go and piss off your customers that made money in order to expand. Good luck surviving after this. Thanks Jerks(that's way too kind a word to use for you)

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  174. Bye Bye netflix. You suck! way to rape everyone for you lame movie collection.. guess on demand just got more enticing. they have the same catalog as your streaming anyway

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  175. Amazon here I come.

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  176. Price bundle for exisiting customers or myself, and 4 other subscribers in the family will be moving on. COME THE F*@!CK ON!!!!!

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  177. This is a terrible deal for the customer. You should give a discount to customers that want both dvds and streaming. I definitely won't pay a seperate fee for streaming when the selection is so limited.

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  178. Bad idea Netflix. The crummy streaming movies plus good DVD movies one at a time was reasonably priced. But unless the streaming content is improved the dual streaming/DVD isn't a good buy. I'll get my DVDs from Amazon. Adios.

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  179. they prob want people to drop even if half the people cancel there accounts there still going to make just as much money as they do now. but yep im going to be canceling on aug 31st as well.

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  180. Like many others, I am unhappy with this change and especially with how it was announced. I will be seeking other ways to spend my entertainment dollar, which is, of course, your goal - to stop having customers who cost you so much by having the audacity to want the services you advertised.

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  181. Longtime CustomerJuly 12, 2011 at 11:19 AM

    It doesn't even sound like you're almost doubling the price for most customers. Well written!

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  182. Sounds like a win...FOR REDBOX. The streaming service doesn't work very well anyway...

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  183. As a Netflix member since 2000, I have been with the company through a lot. I have always been a fan of Netflix.

    In the past year, I downgraded my subscription from the 4 out + BD that I had to streaming + 1 only, thinking that the new pricing for the 4 out w/BD was just a way to get people to downgrade.

    Now, even further, Netflix has decided to force the issue and get out of streaming or DVD shipments with this bizarre price increase.

    Netflix was great. But this is it for me as well. I already pay for Hulu Plus and Amazon Prime, so I can stream all the movies I want.

    I'll just use VuDu on my PS3 to rent moves one at a time, becuase with my low volume, it would make more sense. It's really too bad Netflix, but our relationship is over.

    I used netflix back in the day when you paid PER RENTAL!!!

    It's really a shame to see you go, but my new girlfriend is pretty hot too.

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  184. Well there goes that. The streaming content is just not good enough to justify keeping my account. I don't really understand why you are catering to a dying technology. With AppleTV, Amazon On Demand, iTunes, Google TV, Hulu, Boxee etc. do you really think right now is a good time to cater to your DVD die hards? In the last update you took away a bunch of features in an effort to get us to order less DVDs. We stopped being able to add DVDs to our queue from the PS3. Now you tell us you are changing plans to benefit the DVD watchers.

    The price point was just low enough for me to keep my subscription with all of the terrible content on streaming. Even though I barely ever watched and sent back the DVD I could always justify the fact that if I wanted to I could order an actual new release. I never did. But that's how I would justify the ten bucks a month.

    I'm not even waiting until August 31st. You stop getting my money today. Goodbye.

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  185. I cannot believe that one of the last lines of this blog post was "As always, our members can easily choose to change or cancel their unlimited streaming plan..." It is absolutely ridiculous to be that harsh. If you know that many people are going to want to cancel their account, why do it? Oh, and PS. big secret to owning a business: if you make your services better, more people will want them and pay for them, therefore, you actually make more money.

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  186. There should be a discount if you get both streaming and DVDs. Netflix should reconsider this move.

    I think it's funny how the VP tries to spin it so it sounds like they are giving us a choice instead of increasing their prices by 60%. I think they are forgetting our other choices: (D)Hulu, (E)Read a book, (F) any other 5 billion things I can do besides watching TV.

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  187. Why do you have to ruin a good thing, Netflix?

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  188. Your streaming was a little bonus, but it's not like you offered an incredible selection and it was picture perfect. I can't wait to see what the competition has to offer. Bring it on... because I'm looking to cancel.


    It doesn't take long for a cool company gets greedy. Capitalism, you've done it again, you crazy kid.

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  189. Member since April 2005... Thanks for nothing.

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  190. I agree that for the added $ you should offer more streaming movies - The only reason I still have the DVD service is because so many are not streaming. I'll be looking for cheaper options.

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  191. Wow, no thanks. As if the streaming catalogue wasn't bad enough already, now you want me to pay 50% more for absolutely nothing in return? I'll be cancelling my subscription, thanks.

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  192. Splitting the 2 "rental" terms is perfectly acceptible. But requiring subscriptions to both to recieve both benefits is actually a punishment to those current subscribers who actually wish to have both. Why not have a bundle deal for both services (keeping the current old price schema) thus grandfathering the loyal customers who wish to retain their current status. Those subscribers that wish to opt out of mailers or streaming can simply switch into one of the other plans but leaving the rest of us alone (block buster actually does this).

    Additionally i am bothered at how this can claim to be a cost saving benefit for customers? I'm currently paying $15 for unlimited streaming and unlimited mailers (2 at a time). To stay close to this rate i have to lower my mailer terms to 1 and still pay an extra $1.

    What is marketing thinking? come september 1, my netflix account will be gone unless something sensible is done. THIS CHANGE IS NOT BENEFICIAL TO MOST.

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  193. Total crap. Your streaming catalog is complementary to your DVD/BD catalog. The 1 DVD + streaming plan means I can get recent movie releases on BD as well as the content you do not/and may never get streaming licensing for.

    This is just a profit grab. Go piss up a rope.

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  194. We've been increasingly disappointed with streaming content and DVD availability, so this just pushes us over the edge. We'll be canceling and switching to Redbox and VuDu.

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  195. Definitely not happy with this plan - this is the 2nd rate hike in less than a year! I've been a loyal customer since 2006, and I don't understand how Netflix isn't gaining economies of scale with its new customers... I get less now for more money, which absolutely doesn't make sense. A 25% price increase for 2 DVDS + streaming doesn't seem reasonable in this economy.

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  196. the streaming videos are a nice "extra" right now and convenient for kid stuff. But it's not a stand-alone product and not worth as much as the DVD library. it would be inconvenient to not have it, but I won't pay $8 a month for it.

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