Thursday, May 12, 2011

Netflix launch on Android

Hi, this is Roma De from the product team at Netflix.

We are thrilled to announce that we have begun to roll out a Netflix application for the Android platform. We are making the free app available for download from Android Market. The Market download will initially be available only on select phones that currently have the requisite playback support. We expect to quickly add to the number of phones that can download from Android Market as we work with ecosystem partners to expand playback support.

The Android platform is gaining rapid adoption in the mobile world and presents a great opportunity to reach more of our members. Because the platform has evolved so rapidly, there are some significant challenges associated with developing a streaming video application for this ecosystem. One of these challenges is the lack of standard streaming playback features that the Netflix application can use to gain broad penetration across all available Android phones. In the absence of standardization, we have to test each individual handset and launch only on those that can support playback. We are aggressively qualifying phones and look forward to expanding the list of phones on which the Netflix app will be supported. We anticipate that many of these technical challenges will be resolved in the coming months and that we will be able to provide a Netflix application that will work on a large majority of Android phones.

For additional details on supported phones check here.