Monday, March 7, 2011

iPad User Experience Update

Hi, this is Jamie, director of product management. We've recently updated the user experience on our iPad streaming app. The app enables you to instantly watch all the TV shows and movies available for streaming from Netflix right on your iPad or iPhone. With Apple's video out cables, you can even connect your iPad directly to your TV. The app is available for free from the iOS App Store.

The new interface provides quick access to the vast selection of TV shows and movies and makes it easy to continue watching something, even if you started watching on a different device. Recommended titles can be found on the home screen, or you can browse popular genres or search to find titles to watch instantly. This new experience was designed specifically for streaming on touch-based devices.

Members can access the full Netflix website via Mobile Safari at www.netflix.com. From the website, members with DVD plans can manage their DVD Queue. Members can also visit the account area, and even choose TV shows or movies to watch instantly via the Netflix streaming app.

403 comments:

  1. Why did you take away the ability to manage disc queues? The iPad has plenty of screen real estate to handle it. The real problem with your previous "user experience" was that it had been developed for a window and mouse.

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  2. I have to wonder the same thing as Anonymous above. I infrequently watch anything via the Netflix app, but it had become my primary means of managing my queues. How disappointing that you have removed this key piece of convenient functionality.

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  3. New: Interface on the iPad: I find the icons too big. This forces only 14 items per page and your eyes to move a lot to peruse the wide range of the screen just to see what you have in the queue. Plus there is no option to sort alphabetically. An option without icons and or sort by title would make it better. I find myself going to the web page cause I can see nearly the whole queue at a glance.

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  4. An addendum to earlier post: You see 14 items in portrait. If you view lanscape its only 10 and your Instant Queue visual is worse.

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  5. On a positive note, my wife and I are enjoying the heck out of watching Netflix (currently Pillars of the Earth) on our new iPad, which we prop up on our bed. Great way to go to sleep.

    John McGraw

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  6. I found the change a bit jarring at first since I was used to the interface looking almost identical to the website, but the performance of the new interface is outstanding whereas before it was dismal at best.

    I do think there are ways to take advantage of the additional screen real-estate, but the focus on streaming is welcomed. Not being able to manage my DVD queue felt like a loss of functionality, but I think using Safari to visit the regular website is fine since I now don't have to weed through all the titles that don't have streaming support.

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  7. Tiraram, a vagina.

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  8. The old app worked just fine. The new version - which seems to be the same app as the iPod Touch/iPhone version - is a major step backwards. Browsing by category is harder and I can no longer manage my disk queue. Yes, I can go to the Netflix website on Safari, but that means bouncing back and forth between two apps.

    Pleast, at least give us the option of the old version (iPad) or the new one (touch/iPhone).

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  9. At least have the courtesy of updating the screen-shots on the App Store. They still show the layout for the old version.

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  10. the new format is a huge step backwards … the new format will not pick up any movies that were placed in the instant queue using mobile Safari on the iPad … nor can you edit the instant queue … nor are the movies removed from the instant queue once viewed … huge disappointment and downgrade …

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  11. The "updated" app is HORRIBLE. I didn't buy an iPad or a Blu-Ray to be used like a loser phone. I'm becoming very annoyed with netflix over the past year. Loyal customers should not be treated like this and you will lose business including MINE if you don't fix this soon.

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  12. Taking out the DVD queue manager is a cheeseball marketing movie.

    You should have waited until 80% of of the library was streamable. way too soon to take out the q.

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  13. I've been using the Netflix iPad app since it launched and the new UI is awful. While it worked for the limited screen real estate for the iPhone, why take features away from the iPad user? The old interface was easy to navigate and gave ease of access to information.

    While the bigger touch areas are better for less mis-taps, it is at the cost of features that were regularly used.

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  14. I have to agree with all the negative comments, especially losing my ability to manage my queues.
    Did you do any usability testing before making this change? You should really consider a new app after doing some serious testing among iPad users.
    And I'm shocked that your blog on blogger. What's going on at Netflix? Love you, but this is beginning to look like amateur hour.

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  15. Hi, Jamie! I'm disappointed that I still can't watch streaming content on my Android device.

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  16. I don't care for it either. Please bring the disk que management functionality back.

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  17. Agree with all other 5,000 or so posts under different threads... This has been a terrible move to lessen functionality of what was a very useful App from the start. Forcing people back to the desktop when the reason to have the iPad in the first place is get away from the desktop.. is just unbelievable. I have never seen an "update" remove so much. It's just really shortsighted and I will continue to look for other Apps that take advantage of the iPad, not limit it.

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  18. I am a 2 disc subscriber and love everything about your service. But please please please give us back the DVD queue management function. It is supremely annoying when you have to leave the damn app just to add a movie to your DVD queue. please?

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  19. I have to admit that i agree with the negative comments.... I like to browse and watch movies on the netflix app on my ipad, but now i can't read the customer or critic reviews + I can't see the similar titles... it makes the whole experience very 1 dimensional....

    I thought it was great the way it was before

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  20. moving ahead with this limited app shows a real disconnect with your paying subscribers. Please take corrective action immediately.

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  21. Terrible interface. Why did you mess-up a previous asset to your loyal customers?

    -- Customer Since Launch of Netflix

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  22. Really made a mistake by taking away queue management. Bad move Netflix....

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  23. I'm echoing many of the comments on here. Why on earth would you think we would prefer to close out the app and open safari to update our DVD queue?

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  24. without the abilty to manage queues, tje app is of no use to me.

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  25. While loss of queue mgmt is a big negative (which I'm sure will be fixed), the upgraded app improves the experience on the iPad. Not bad for Version 1.0. I would not want to revert to the former app.

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  26. My favorite part of the experience was digging deeply into the comments. This changed version is simply ridiculous. You've taken a great experience and destroyed it for zero benefit. Why wouldn't you even put a dvd queue or comments tab in the new app? I guess it doesn't actually matter if you cant find anything. I was raving to a friend about how much I loved watching Netflix content on the iPad and when I launched it to show him was confronted with this! It was embarrassing to me and just seemed pathetic to him. Wow. Who mismanaged this project? You should give customers their money back until this is fixed.

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  27. dear netflix team,
    your new app is so bad I can't believe it. It's horrific. The search function doesn't filter anything, the home is totally limiting and where is the new arrivals etc. category. Millions of people have subscribed to your serivce, please deliver a better experience.

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  28. I don't even bother going into the app anymore. It is worthless without the sorting features, ability to click on actors, user comments, and queue management. I view it more as a required plugin than an actual app now. I cant find jack without knowing exactly what i am searching for. The suggested movies within the app suck majorly. I put a bookmark on my desktop to take me straight to the website in safari. The one good thing about that setup is the app will knock you back to the website when you are done viewing your selection. Let us hope an "upgrade" of the ipad version of the website never happens...

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  29. On iPad, I still cannot rate movies on netflix.com.

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  30. Meanwhile on the 99% of the rest of the planet that doesn't use iPad:

    Stars content still has broken candence.

    Silverlight player still cannot vsync reliably

    PAL sourced content has wrong cadence. Which is what happens when you encode from NTSC content that was masterd for PAL. Like newbs.

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  31. Why is Netflix ignoring responding to thousands of requests to restore queue management, and basically re-tooling its device and web interface to 'steer' [in this case force] usage of streaming? Netflix streaming quality is still grossly inferior to optical media, and the company that once pioneered choice, is now spearheading dictatorship, based on what? Whimsy? Product Management that doesn't care about what customers think?.

    I can rent 10 movies in Blu-Ray each month from a kiosk for less than Netflix charges, and since I've been a customer for 9 years now, Netflix deliberately stalls my shipments versus new customers, that is a known fact. So, I'm lucky if I even get to see 12 movies/month.
    I'm in the market for ditching Netflix; Netflix my old pal is now a turncoate, new hell.

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  32. Been using netflix on wii / ipad / PC and loving it. Since I use the ipad quite a bit, I was REALLY disappointed with the new dumbed down interface. It leaves SO much space unused, just click on a movie - the area below the description is blank.

    Before, I could manage my queue, READ USER REVIEWS, and navigate the categories better.

    I hope you decision makers are listening to this, because I think you should at least give us the option of the "heavier" ipad interface - over the simplified new version that is made for smaller devices.

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  33. I put my account on hold because of the poor service I have received from Netflix this year. Dexter Season 3 Disc 2 has been #1 in my queue since January 18th. I had not received another DVD since February 16th, though I returned a DVD on February 19th.

    I finally decided to purchase Dexter Seasons 3 & 4 on eBay. When we are finished viewing them, I can resell them. While it requires a little more effort, this tactic will represent a savings over my Netflix subscription. More importantly, I'll get to watch what I have waited for from Netflix for several weeks.

    I keep reading how much the Netflix subscriber base is growing. The company should acquire more DVDs to accommodate this growth or dissatisfied subscribers like me are going to turn elsewhere. Declining service is going to affect future growth.

    Tom Baker

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  34. The original app was great. Aside from the terrible UI, the app requires me to enter my account information for each movie. Of course, that assumes that the app doesn't crash, in which case, I have to enter my account information numerous times before the app works without crashing.

    I am actively searching for alternative iPad streaming options. If I find something before this app is fixed, Netflix and I will part ways.

    Somebody should be dismissed.

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  35. Please bring disc queue management back!

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  36. I am really, really disappointed with the change in your Netflix app for the iPad. Yes, I watch some streaming content on my iPad. I also USE MY iPAD AS A COMPUTER. Imagine that!?

    For some reason Netflix seems to have forgotten that they were able to capture such a large portion of the market share because they are convenient and we are lazy. But now Netflix isn't quite so convenient because I have to use the app to stream content and log in through a browser to update my DVD queue. Definitely less convenient.

    Considering Netflix's selection is so sparse for streaming, I can actually make it easier and just drop the app. I highly doubt I would miss the streaming. Honestly, I am not sure why Netflix agreed back in August to spend close to a billion dollars over five years to obtain more content. I haven't noticed an improvement in selection at all.

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  37. Hi Jamie Great company and concept!I'm not sure if this is the proper link to request new products. Are you planning to add any of the fine woodworking series in the near future? Regards

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  38. When can we expect streaming of Big Bang Theory?

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  39. The ability to manage my disc queue was a great feature and it's frustrating to see it removed. It's especially frustrating to see the removal of this functionality dismissed as "try it in Safari" instead of acknowledging "this app now has fewer features and is less useful."

    The new interface is very difficult and limiting. The screen real estate is not used well at all. Searching and browsing are both a little jarring. I've used the Netflix interface on 6 devices! And this experience is by far the worst of the bunch.

    The caveat is that while the look and feel and functionality of the old app was what I wanted, performance was terrible.

    This seems like a very unfortunate compromise and not really consistent with all the other experiences I've had with Netflix over the years.

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  40. Unfortunate change indeed. While the old interface definitely needed to be retooled to accommodate a touch-based interface, it's clear that the UI team did very little pre-release testing or any form of market research. They'd quickly have been told by numerous subscribers (as evidenced here!) that queue management is as important as watching films. Sure, we could all go use a computer, or flip over to Safari, but that seems like a poor compromise that leaves end users needlessly disappointed.

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  41. I really worry that the day when Netflix becomes Blockbuster is fast approaching. I have been with you guys since the beginning and knew it was only a matter of time before you started making extremely careless mistakes that negatively impact your user base. Remember how you guys beat Blockbuster? They got lazy and complacent about their position at the top.

    WE are keeping you guys at the top - your loyal customers. If you want to keep us, you need to take a bit more care with things like completely removing functionality from your iPad app for no apparent reason. Like many others I am for the first time starting to wonder when the next smart, savvy upstart is coming up to displace you.

    You're making all kinds of moves suggestive of a much larger streaming service than that which actually exists - first a huge price jump per disc, now this. Quit jerking us around. Your streaming selection sucks...improve it or get a grip and accept that a large portion of your customer base won't turn to streaming until your selection is much improved. You can't force it...just go ahead and keep trying, though. See what happens.

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  42. I hate the new format of the Netflix app for iPad.

    First, taking away the ability to manage the DVD queue is garbage. It's the reason I use the app and where I did that task 99.9% of the time. I rarely use the app for streaming. I know you think it's confusing for some people to have DVDs come up in their search. Fine, then make DVDs an option that those of us who want it can turn on.

    Second, the new interface is terrible, terrible, terrible. Such waste of space. And what's with giving Search a big empty page? Search should be on every page; why make users take two steps to complete a task when it used to take one? This is just terrible UI design.

    Really unhappy with the direction Netflix has taken and seriously thinking of canceling. Get it together and give customers what they want Netflix!

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  43. Why does Amazon and iTunes and Blockbuster have movies that you don't have available? Either outbid them for exclusive rights or pay to get them when they do. Having "new" titles a month late doesn't cut it.

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  44. What about us folk with Android phones? Is there anything in the works?

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  45. Did you seriously ignore the 5000 comments you received on the last post about this? Did you think we'd just forget about it? This isn't the direction your customers want you to go, why do you insist on doing it anyway? Please re-add the ability to manage my queue to the iPad and don't remove it from other streaming devices. Thanks.

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  46. Bring back the DVD queue management function. It's very annoying to leave the app in order to add a movie to your DVD queue or update the queue.

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  47. This sucks. Wait, no. This REALLY sucks. There was nothing wrong with the way it was before. Now it's a POS. Really, it is. And it is annoying enough to drop my subscription. I should be able to manage everything from one place. Period. It really is in the best interest of your customers to give in and put it back the way it was.

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  48. New app sucks. We used to be able to sit with the ipad and look for movies, put it on the instant queue and watch it on our TV. Now it seems that it is just for watching. Frustratingly hard (actually I have found it impossible) to find new movies I want to watch.

    The world is moving from laptops to ipads and tablets. Taking away function on the iPad app is a big mistake.

    Watching content (movies, shows) with the old app worked great. I ask myself what's in the change that makes my experience better? Nothing, it makes it horrible. At least give me a choice to have my old version back!

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  49. New iPad app = stinks. Talk about a product step backward - The old app worked just fine. The new version - which looks to to be just a rehash of the iphoe app - I can no longer manage my disk queue. Yes, I can go to the Netflix website on Safari, but that means bouncing back and forth between two apps.

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  50. Where did the 'gay and lesbian' genre go??? Makes me wonder about Netfix' politics. Overall crappy update.

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  51. It could be game over sooooooon NOTFLIX. Facebook will be streaming THE DARK KNIGHT. I own that on dvd....but if I search for it on NOTFLIX then it says DVD ONLY. That was kind of a popular movie maybe just a little bit. Might be a good idea to STREAM it since your all about streaming. I have a gift card for NOTFLIX so I'll let that run itself out and I'm gone. The past few months have been ridiculously absurd. My laptop crashed; I can't afford to get it fixed. I have been TRYING to use my xbox 360 to find movies to watch....its TERRIBLE. You might as well remove the search function, everything that comes up is dvd only. The same "new arrivals" have been there way too long and they suck to begin with. I watched Superman and Superman 2 the other day and Superman 3 is dvd only...but oddly enough IT WAS ON REGULAR CABLE TV. Nothing against old school movies but why the hell should I keep paying for them?

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  52. I really enjoy the new look of the ipad app but I really miss the ability to sort by age in the children section. My 3 year old watches his cartoons on Netflix and some of the items in Children are not yet appropriate for him so it was nice to be able to sort it down to 3-5 and just let him pick whatever he wants. Also miss ability to sort by star rating, maybe you can make it default sort by stars?

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  53. The old iPad UI had problems displaying the details of individual episodes of TV series. I love how that problem was solved in the new UI. You simply removed the ability to show details...Brilliant!

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  54. Tiraram, a vagina.

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  55. I have the power

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  56. Tiraram, a vagina.

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  57. I agree with the other negative review. While I can go to the website, it's just not quite the same as the old app, somehow the experience feels different. Bring back the old, or at least give us an account preference option of which one we would like to use.

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  58. Tiraram, a vagina.

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  59. Ditto - the new interface is a train wreck. It took me several deletes and reload to figure out what I've read here. Please offer the option to use the old interface. It was good.

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  60. I love the interface on my iPad. When I am not reading about Allegra OTC, or Nutramigen I love to use the app. It always comes through smooth and almost never freezes up. Now maybe if you could bring back being able to add to my queue I would be in heaven.

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  61. How about some support for linux? I would purchase Netflix services if there were linux support.

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  62. Really hate the new iPad app. Hard to find what you want and manage what you want to see. Please change it back! My continued subscription is in jeopardy, and I am not alone.

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  63. I hate to post this here but I need help folks. Where can I pose a question that isn't related to any of the 'topics' I've seen thus far? I can't find anywhere to do it!

    Very frustrated.

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  64. You folks need a better mechanism for clients to give you feedback. I wrote a blog post about that:
    http://williamrandymiller.blogspot.com/2011/03/netflix-feature-requests-and-parental.html

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  65. We are a one TV household (by choice) and the ipad app WAS are best app ever for the kids. My kids rarely throw fits, but last couple of days they have. This new version is totally unuseable for my 6,4 amnd 2 year olds. We all got a long fine with te old version. My oldest is into NG documentaries and new where to look for them. They also loved picking out their next movie to come in the mail. This "update" needs to be reversed. Who wants to sit at the desktop and take care of changing movies and reading reviews and whatnot. ?Not to mention my 4 and 2 years working a mpouse not happening yet! This SUCKS!

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  66. TERRIBLE change!! I used the app to add to and manage my disk queue, now only streaming titles are available, forcing me to use the browser. Whoever made this decision should get slapped with a smelly salmon.

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  67. S. Clemente 9.7
    Imperatriz 9.8
    U. da Tijuca 10
    Vila Isabel 10
    Mangueira 10
    Salgueiro 10
    Mocidade 10
    P. da Pedra 9.7
    Beija-Flor 10

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  68. The new app is HORRIBLE!!! I miss the old app :(

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  69. I agree with most of the post. I like the old app better.

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  70. Terrible, terrible, terrible... It's now entirely geared toward Netflix's automated "picks". Well, geniuses, who is "you" when families share an account? We just want to browse the selections without a computer deciding what we'll enjoy!

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  71. Netflix,
    where is the Android Application?
    where is the google chrome Application?
    when do you release instant playing to linux and Android devices ?
    Thanks, still waiting.

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  72. Absolutely hate this change. I don't need to go into detail, but there is nothing I like about it. Especially having to double tap to go in to categories. Boo Netflix, boo...

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  73. When will there be support for android tablets?!?!?!?

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  74. Once again. Why do you insist on removing functionality with these app updates? I take it no one at netflix read the 5000 comments from Jamie's January post? We want to use the apps not just to stream. Why are you forcing us to the dang website all the time? Face it, we are on our phones, tablets, TVs, gaming consoles and bluray players. So let us do what we want to do on those devices. It's the way of the future, it's the way of the future, it's the way of the future.

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  75. I really used to enjoy browsing through the Starz Play and New Arrivals categories. Now, it's much more tedious to find new releases using the Ipad. Can't say I'm a fan of the new interface at all.

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  76. I know this a bit of a side track, but I keep reading about all these Netflix developments for devices like the iPad, apple tv, and PS3, but where is the support for WMC? It's seems as if since it got 720p it's been left in the dust. I would like to see 1080p and 5.1 Dolby. I'm sure this is possible as it runs on a full fledged computer. Are there any plans for this and if so when? Thank you.

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  77. oh and bye the way the new ps3 user-interface you created SUCKS!!!! not like you'll read this......but hey check out your facebook forums and you will see thousands feel the same. on a side note i will be canceling my service tomorrow because of it!

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  78. You. Can't. Be. Serious.

    What were you guys thinking? You took a generally excellent application and destroyed the functionality and useability. Finding movies now is virtually impossible. I'm dissapointed every time I open the application. This is Netflix's "New Coke".

    Please tell me you're just pulling an early April Fools joke on your users and when we wake up it'll all have been just a bad dream.

    I want my app back!

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  79. Tiraram, a vagina.

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  80. I infrequently watch anything via the Netflix app, but it had become my primary means of managing my queues.

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  81. I am so disappoint in your UI team/User experiences team. Please ask them to go back to the drawing board and redesign UI for IPAD users.

    Did the new app ever go thru any focus group at all ? Or any extensive testing with user friendliness in mind?

    The new update app is a joke. It's look like a high school kid's design rather than an public trade company product.

    Please, please, make sure your UI team are on top of this, otherwise in the next few years, majority of your customers will go with different company that have better streaming contents and much better UI design.

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  82. My wife called me asking why she couldn't manage our disc queue anymore from her iPad, and I came across this announcement. Who the heck takes AWAY a major function from their product? Are you trying to discourage people from using physical media anymore? I suppose we could vote with our pockets and cancel that portion of our Netflix account. Maybe switch over to Amazon VOD for streaming while we're at it...

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  83. Mr. Hastings....please tell your people to fix this....this is just plain stupid to remove this function. Don't you guys realize that many people are eliminating their laptop or pc and using the iPad in it's place. These people now have no way to add dvd's to their que? Very amateurish move Netflix.

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  84. What happened to the "Move to Top of Queue" button after adding a movie to the queue in the normal web ui? That was SO useful! Now it's gone.

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  85. Everything you've done in the last year or so has sucked.. I was at 4 at a time.. then at 3 at a time.. and I'm now downgrading to 1 at a time and will be gone as soon as something better comes along.

    Your customer service is the worst I've ever encountered and that's just the beginning of the mess you've become.

    This has nothing to do with the iPad.. just wanted to know that you used to be so awesome.. now I hate your company.. and from the thousands of reponses to these stupid blog updates, I'm not alone.

    You can brush us aside saying we're only 2% or we're all anonymous, and that's fine. This will all come back to bite you someday.

    Peace Out.

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  86. 9999999 0000000

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  87. Canada, folha da aids.

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  88. I very much so,

    DISLIKE the Netflix App's

    new interface on the iPad.

    Besides the previous comments about it now being mostly about managing our instantQ list..

    It also lacks all other genres located through our desktops (Gay/Lesbian, and Classics, etc...) So that's not a positive change.

    Regarding comments about the App being "almost identical" to the website, LMAO! have you ever visited the website?, and compared it to your iPad with the proper defition of identical in mind?, I dont think your opinion should remain the same.

    My point is, If I want to browse for videos, I may not know the name of and lacks the genres found on website; ...
    should i sit at my computer for a while to add videos to my instantQ just to move to my iPad and enjoy them? Hmmm.

    For further example, I am pursuing my masters degree in Psycho-Sexual Behaviors and frequently watch Gay/Lesbian films (as well as Heterosexual films if need be said, for some) for cultural context to apply. . and I dont know the title just want to browse.. WWYOUDO? ...tyoe in gay in the search bar? ...laughable!

    Thanks for making Netflix less than mediocre on my iPad. Hulu+ is looking better by the day!

    Au revoir Netflix

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  89. Strongly dislike

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  90. I get that you are trying to play up streaming, and as long as you guys keep getting new content, I'm totally ok with it. My biggest problem with this update is that it took away all the information that the old pages had. When I click on a movie I want to see more that a half-assed summary and three members of the cast/crew. What happened to the reviews? Or the Movie Information? Or the Genre Information? Why get rid of that stuff? It doesn't make it look cleaner, it makes it look empty. And empty isn't a good look.

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  91. I too am very disappointed in the interface change for having removed the helpful "add to dvd queue" button.

    While searching for movies that are not available in watch instantly reveals that a movie is available on dvd, it absolutely baffles me as to why there would be no means of adding it too the queue!

    The result is that now I have to go back to using the website to browse and manage my queue and the app for watch instantly. That does not sound like the user experience Netflix would want to impose unless they are trying to send customers elsewhere. Netflix has radically increased the opportunity for customers to stray by forcing them out of their app to use their service.

    Strange choice!

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  92. Hey please support Android Tablets and Phones. We haven't heard anything about this in months.

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  93. Tiraram, a vagina.

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  94. Another one for Android support! No stupid subscription requirements on Android, you would think it was a priority.

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  95. Tiraram, a vagina.

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  96. Wow, I just accessed Netflix via my iPad to find a movie. The format is different and when I can find the movie, I discover it isn't streaming and I CAN'T put it in my dvd queue. I had to do a google search to find here what the problem is. Your new app sucks! Way to go Netflix (not!).

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  97. I hate the new Ipad app!!! Why can't I view episode details as before?!
    Grrr!!! I should have the option to go back to the OLD layout!

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  98. I am not loving the new iPad app - it is very hard to see what is new. Please fix it.

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  99. Hate the new interface for the iPad!

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  100. I just wish there was some sort of queue or "Save for later" feature, anywhere. I'm constantly seeing movies and shows I'd like to watch, just not at that moment, and when I do sit down to watch a movie later I know there was something I wanted to watch, but I can't remember what it was. So Netflix is forcing me to resort to old-fashioned paper-and-pen note taking...

    The weird thing is I think I heard that Americans DO have this feature, but for some reason they thought Canadians don't want/need it.

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  101. Very disappointed in the latest update! We have 5 Netflix streaming devices in the house outside of our laptop and now you've made it so inconvenient to use the mobile apps we have reverted back to using our laptop. What a waste! That was a terrible move and I suggest you rollback before the rest of the streaming companies take your business. I also recommend that you survey your user base before making drastic updates- like this one-in he future.

    Sincerely,
    One disappointed customer

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  102. I can't find anything with the new app. I searched for a movie in the app and it wasn't found. Then went to safari, did the same search and found it. Hate the new UI in Netflix app. Now I am going back to safari, seems strange to take a step back. I hope the next update doesn't make us use VHS!

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  103. Very disappointed with the updated app. The ability to more easily stream video is great BUT for my wife and son who are on my account and DON'T have streaming ability (because only primary account can stream) the app is USELESS. I don't see why the app can't allow non-primary account users to access their queue. Basic rule for software products: don't take away functionality with new releases! what a bummer

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  104. Major down-grade by removing DVD queue management. I watch movies on my 65-inch plasma display, not my iPad2. Guess will uninstall app. Makes no sense, folks, from the end-user perspective.

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  105. Horrible "update". A step backwards in function. Actually searched out how to complain and I never do that.

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  106. Terrible update to the iPad app. I was prepared to live without being able to add to the DVD queue, but the rest of the changes I find extremely limiting, annoying, and definitely a downgrade for the user experience.

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  107. I am now considering switching to an alternative - perhaps amazon or blockbuster. Not is the redesign not good, I am apalled at the decision that removed the Add to DVD Q feature. I mean the code was already there! Why remove such a useful feature already IN there. Which monkey brain manager signed of on this? Netflix has slowly gone downhill. I an checking out netflix competitors and may switch soon. No more friends, no DVD queue, no subtitles on iPhone/iPad - shameful

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  108. I would like to know why all my favs are on DVD ONLY!
    This wii thing is NOT as great as I thought..

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  109. I find it amazing that you would remove functionality and on top of it still leave the now erroneous depiction of the old application in the apple store. To top it off you leave a blog note billing as an upgrade apparently you believe your customers are idiots -- which i suppose we are if we allow ourselves to be treated like this --

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  110. I had to laugh, the other day I received a message that to wach a movie I wanted to watch I had to "upgrade" to receiving DVDs in the mail!?! Why is that considered an upgrade. First of all, its not very enviromentally friendly, and second, I wanted to watch the movie at that moment, not two days later. Calling it an "upgrade" is not correct. Mail is definitely a downgrade, why would I pay more for that? As the movies you can stream on Netflixs are such crap, I may be looking elsewhere.

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  111. The App change is absolutely horrible! The previous version was infinitely better and more user friendly. This version is a huge step backwards. It's bizarre at best and a real disappointment for a company that seemed to be a leader (until now) in the iPad environment. Please bring back the old app.

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  112. Not relevant to this particular post, but... are you taking away the ability to rate tv shows by season? The Sarah Connor Chronicles, it looks like you combined both seasons so they can no longer have different ratings. Frankly you should be able to rate each episode of a show--they certainly vary. But not even letting people rate seasons differently, that really sucks. Please don't do that.

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  113. I came here looking for the place to leave you feedback about the new iPad interface:

    it totally SUCKS!

    The summary much more info than now, and the ability to see reviews, really added a great deal. I often would review the movies and add to the streaming queue on the iPad, then watch them on the Roku. Well, this interface gives me no more than the Roku, where I also have Amazon streaming. You took one of the things that made Netflix better, and you killed it.

    Did you do any usability testing at all on this really bad idea?

    PLEASE fix it!

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  114. "We're having trouble playing this title right now. Please try again later or select a different title."

    Tried 12 already. Is this what we should expect from the streaming-only future?

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  115. I don't know why you bother having a "Save" feature anymore. It isn't like you're interested in getting more DVDs, especially older ones. It would be a lot less annoying, (and less of a slap in the face for that matter) if you just didn't show the movie at all.

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  116. While the original had a few things I wanted changed. Such as ability to rate, more responsive touch interactions. This solves both problems and creates no disk queue management, horrible search, listing anime category, can't order movies by stars, not designed to take advantage of iPads good screen area, feeling like I can never find what I am looking for.
    So for each problem from before you created 3 to replace it, whoever thought this was a good idea needs to be fired before they bring Netflix down by destroying the customer experience!

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  117. Is there les content or is it just SHOWING less when press gemres?

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  118. Please augment your rating system to one that uses more than five stars. Five stars often is just not adequate. Perhaps converting to a 100 point system (ala Rotten Tomatoes) will also improve/refine your "suggestion" algorithm. Many times I simply can not assign a movie a whole star to reflect how I feel about it, but would require a fractional star so that it can properly reflect how I feel about it.

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  119. I think you people at netflix should make this so anything can be streamed to my tv through the game system...i love criminal minds and without a trace and cannot even watch them.

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  120. I'm not satisfied with this new app. Time to start research into new options. Thanks for your past service ... You were onto something great & then... not so much.

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  121. Peachy. Now that this colossal distraction is out of the way, can you get back to maybe buying some more Blu-ray discs so we can actually rent them?

    Your weekly title additions are pathetic, and even the ones you do stock, you get in such ridiculously small quantities that Very Long Wait has become the norm rather than the exception.

    I'm tired of subsidizing your streaming ambitions.

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  122. Have you looked into being able to control the PC app from the iPad app, similar to the iTunes remote? I would find more use for that than most other improvements.

    Secondly, I agree with Randy Miller, it would nice to have a better method for suggestions such as this

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  123. There doesn't seem to be a place to make suggestions for Netflix, so I'm doing it here:

    Increase the number of characters allowed in a password! A 10 cap in this day and age is mind-bogglingly shortsighted. Longer passwords means better security. It wouldn't be hard to do. Thanks.

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  124. Although managing DVD and Instant queues was (and is) not that easy via iPhone due to the smaller screen size, the larger screen size on the iPad made those tasks quite easy. The "updated" iPad app is useless, except for streaming, which is very disappointing. Please restore the iPad app to it's former full functionality; I had no trouble using the old iPad app.

    Also, now that Apple TV has Dolby 5.1 sound when streaming Netflix, I'd like to see Netflix work with TiVo to enable Dolby 5.1 sound when streaming Netflix over the TiVo.

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  125. Hi Jamie -
    You removed the friends feature.
    You removed the top lists.
    You removed the Add to DVD Queue from iPhone/iPad
    You have no subtitles on iPhone/iPad.
    You have no Linux support.
    You have poor streaming.
    You raised prices recently.
    You deliberately throttle DVDs for customers who return DVDs faster.

    You're stupid and you suck and your company has lost customer focus.
    Consider a customer lost to Amazon VOD and Blockbuster. I'd

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  126. Four years without a haircut.

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  127. I don't know how to compare the new interface to the old one, because I've always had the new one.

    I think that I can do most anything I want with the Safari browser on the Ipad and the Netflix app on the Ipad seems okay to me.

    I select all the movies I want to watch in the browser first and add them to my queue. Then I can quickly browse through them and watch them. To me it's not that big a deal to figure out how to move DVD's into a queue using Safari. I wonder if most of the complaints here are from the same person or blockbuster employees or something reading about them. I have Netflix and have Apple TV for my parents. They seem to like the movies I preselect to be watched and can navigate the Apple TV interface pretty well.

    If I'm using the same account I may just use Apple TV to search for new movies, as that interface is really nice. Then I watch some of the preselected ones on the iPad later.

    I have the trial for one DVD out, but don't rent many of these, this may change. I almost do all my watching streaming and streaming is so much better to me, I can't imagine even using Redbox or Blockbuster anymore. With a decent WIFI signal and the iPad I'm very happy to stream away.

    I'll save the DVD rentals for rare DVD's that I can't stream. I've had good results asking for DVD's in the past, but I tend to go for rare ones that are not highly popular. I've not ordered enough through the mail to rate the customer service.

    I'm actually very pleased on some of the more obscure and older B movie titles from the old days that you have out there for streaming. It's a pretty good selection. I'm not minding this at all. I actually prefer the older and more obscure movies, and personally don't even worry about how soon I can see a new release.

    Greg

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  128. I'm using ipad since last two years,I think i feel good when i use ipad....!

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  129. You guys need to add more ANIME especially more bluray versions!!!!!!!!!!!!!!!!!!

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  130. When I originally wrote this article, Chaussures Converse I was mistaken about the sequence of events.

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  131. Any update on a android app?

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  132. I am another user who is not happy with the stripped down iPad Netflix app. I miss the user reviews, the ability to manage my queue in all formats. You have dumbed down the interface to be less than usable except for going to my queue and picking something to watch. That is NOT what I wanted. The previous version had some bugs, I knew that, but at least I got the full Netflix experience and did not have to use my Mac to actually manage everything. That's what I have my iPad for!

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  133. Can we please get more content in Canada. DON'T listen to the CRTC!!! They do NOT rule what I as a Canadian can watch. I will decide for myself and I definitely choose NOT to watch anything CBC related. There are so many good American shows that we are missing out on. If you wish to get money from me, please comply.

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  134. Very Frustrated that you took away the ability to manage DVD queue. It took me a while to figure it out because I couldn't believe that Netflix would be that dumb to take away this functionality.

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  135. New iPad version = FAIL. I'm cancelling my service this month (day before my billing cycle). iPad application is what made Netflix fun. I hate going to my PC. Sad loss of customers for waht was a great product. The feedback in the iTunes appstore is consistent that new version is horrible.

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  136. How freaking hard is it to just navigate to the safari app and manage things there. Apple users are just a bunch of lazy, incompetent whiny morons who feel like they are entitled to everything. Settle down and tap 2 inches higher to Safari and manage things there. The app is BUILT for use of streaming instantly. What do you expect it to do make you your dinner too?

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  137. unrelated but i get this error when trying to review a movie

    i wrote a whole 2 paragraph review and i went to submit and lost everything i wrote and got this error

    We're sorry an error occurred while processing your request.

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  138. Ugh! Are you serious? No way to explore or dig deeper to see what and why others like something (comments, lists). No cue mgt. Browse by category? Gone.

    I only subscribed to Netflix-for the first time 2 mos ago-, because of iPad functionality and ability to go deeper- now you take it all away, no warning or user testing. ASK or test what people think.. Minor tweaks no problem. Eliminate base and critical utility on a platform?

    Watch how fast my subscription gets cancelled. Watch how hard it is to get users back. Watch Amazons conversions.

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  139. This is another case of upper level corporate dumb smart people thinking they now everything. Obviously the person that made this decision felt they could save a few penny's somewhere at the expense of the customers. Unfortunately for us the share holders will probably love there little bump.

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  140. I'm incredibly disappointed in the new Netflix app update for iPad.

    Why in the world would you remove our ability to manage our queue? That's the only place I ever picked movies from... I'm definitely not interested in signing into the website every week.

    If this feature doesn't get fixed soon, I'm closing my Netflix account.

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  141. It seems that the Netflix system cannot deal with a credit card billing address which is not the shipping address, even when the requested service is strictly internet service which does not involve shipping. Good luck to these turkeys at Netflix. They are going to need it!

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  142. netflix sucks. they lure you in with free offers and trials and when you do sign up you don't get what was promised. I will never use this service again. canceled my subscription within a week of opening it

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  143. Jamie,

    Are you just ignoring the overwhelming dissatisfaction expressed here and in the App store with the disfunctional new Netflix ipad interface? Because all i'm hearing from you is crickets. Not a wise way to treat your customers. If you dont respond soon with a promise to fix the mess your new design has wrought, i will be canceling my Netflix subscription and taking disc rental and streaming business elsewhere.

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  144. I don't know why everyone else seems so gloomy. I don't know what I'd do without my netflix, disc queue or no disc queue. Now if only you could incorporate downloadable beats and maybe some r&b beats, then you'd REALLY be cookin with tiger's blood.

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  145. Still NO SORT ability in latest version released today 3/15. Horrible app if you have many items in your instant queue.

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  146. I am TOTALLY annoyed by the fact I cannot remove the movies I have watched from the instant queue. I feels very invasive that you people kepp track of what I watch. VERRRY CREEPY!

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  147. Tiraram, a vagina.

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  148. The ipad update to the mobile wireless version sucks. Please return the original ipad search and queue management properties.

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  149. Will Friends or the sopranos ever come to streaming? I dont understand why dont they put all the tv shows on movies on the watch instatnly from home because im sure there would be a lot more members n all of us would be more satisfied!

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  150. So the verdict is in, you guys screwed over the vast majority of your customers by removing the DVD queue functionality from the iPad app. Do the right thing by your customers and put it back.

    Why don't you actually try getting your customers' oppinions on such changes before just doing them??

    ...but then again, based on a comment a couple of months ago, your boss does think his American customers are idiots, so this move makes sense.

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  151. I have to agree with all the negative comments. The new version of the ipad app is certainly a huge step backward! I find the new app unwieldy and useless. I wish users atleast had a choice to upgrade the app or stay with the old version. It doesn't even have the same set of genres as the old app, for e.g the foreign movies are not categorized by language.

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  153. Ok, guys. When are We going to have an Android App available for ANY android device?

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  154. I have received so many bad DVDs from netflix I think they should give me a year of DVD's for free. They say they screen all incoming DVD's but that is a lie because I keep getting bad ones. My player is new, so it's not the player, and it plays other DVD's fine. Netflix needs an overhaul. I bet you have a bunch of complaints with the BBB! You're about to get another one.

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  155. The new interface is a huge step backward! Lack of some categories, and poor use of screen real estate are the two main issues for me!

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  156. A great feature for netflix in genersl would be playlists. Navigating back and forth isn't painful, but that would be an easy win and relatively low programming.

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  157. Any idea when the Netflix app will be coming to android devices?

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  158. I also very much dislike removal of the DVD queue. I use the ATV to stream. I used to use the iPad to manage the instant queue and DVD queue. Now the iPad app is uh... wow. Not even worth a tap anymore.

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  159. The person who came up with this idea should get a Big spanking. This has got to be the worst decision you guys have come up with. I have not seen one positive comment on here. I hope this is not a trend with the company. I will be looking to see it revert back to its old format soon.

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  160. No matter now that ATT will be having "limited" bandwith usage on their uverse/dsl similar to that on their phones.

    There goes the "unlimited" streaming of Netflix. Yet another win for the greedy.

    Netflix, how is this going to affect you?

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  161. Tiraram, a vagina.

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  162. Ahh. I had assumed it was a bug causing my big, pretty iPad to display the small, useless iPhone interface. Thank you for explaining that it's not a bug, but rather just a horrible decision!

    I suppose I'll just be using safari from here on out, but I don't understand why...

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  163. I'd like to complain about the user experience with Android devices. Amazon Market and Hulu Plus are looking more and more enticing every day.

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  164. And what about Linux?? You lose a HUGE population of potential Netflix-users by not allowing instant viewing to Linux users. Spend less time on the iPad and more time on Linux! Other internet streaming can occur on Linux, why not Netflix?

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  165. Ten things that suck about Netflix App
    1.) The new format SUCKS!
    2.) You can't search by Actor or Director
    3.) You removed "Classics" as a Genre
    4.) You removed the sub categories to Genres
    5.) The Home page is worthless/unfriendly and stupid.
    6.) You need to give me access to the entire Filmography or whomever I'm searching - then break it down as to whether it's DVD, streaming, etc…
    7.)This whole "Recommends" or "Picks" is for the birds. Big Brother someone else dude, I don't like people clocking me. I know what I wanna watch. I'm a cinefile. I'm a student of Film. Leave me alone.
    8.) Your New Arrivals are for shit. "Karate Kid" "Black Snake Moan" and "The Secret" are "New" releases?!? C'mon, just level with us and tell us that if you do "streaming only" you're gonna get the bottom of the barrel. I'd accept that. When you lower the price to make me think I'm getting a bargain and serve me a steaming pile of horseshit, well shame on me…
    9.) Recently watched?!? - Why is this prominently featured? This should be a third or fourth tier choice that I decide I want to access/
    10.) Make the App exactly like the Regular webpage.

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  166. Tiraram, a vagina.

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  167. I am no longer leaving any feedback or ratings for movies on Netflix. Oh and by the way, I will never join Facebook. I don't know why you keep making all these changes without seeming to EVER listen to your actual paying customers!! Just my own way of protesting the random BAD changes you guys keep making. Like why did you remove the friends feature? It worked fine.

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  168. I am no longer leaving any feedback or ratings for movies on Netflix. Oh and by the way, I will never join Facebook. I don't know why you keep making all these changes without seeming to EVER listen to your actual paying customers!! Just my own way of protesting the random BAD changes you guys keep making. Like why did you remove the friends feature? It worked fine.

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  169. I'm still highly disappointed that your mobile apps do not give you the ability to manage your DVD queue. That's what I want a Netflix app for. Very rarely, if ever, will I actually watch something on my phone.

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  170. Update eh? You apparently did not talk to your customers and get feedback before rolling this crap out, because it sucks!

    It is one of the worst interfaces that I have seen developed for the ipad and I develop objective-c applications for a living.

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  171. Oh by the way one more thing, I have submitted several times that the Rockord Files Season 4 forced retirement is broke, you clipped off the final 12 minutes of the movie and the sound is out of sync.

    I told you this over a year ago!!!!!! You still haven't fixed the damn thing.

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  172. why does the netflix app not support video out for the iphone 3GS? i'm not going to run out and buy a iphone 4 just because I can't use video out on my iphone. video out works fine on any other app on the iphone 3GS except the netflix app. that leads me to believe that netflix doesn't have competent iphone developers.

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  173. Why are sub-categories gone? I really don't understand removing this.

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  174. Why would you do this? The old app was fine a bit slow but fine. That was the only way I updated me DVD queue.

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  175. Great, yet another app for the ipad and iphone. What about all the rest of us "Non-Apple Fan Boys" that have no intention of ever getting an ipad or an iphone? When will there be an app for the other devices? Specifically The BlackBerry Bold or Storm?

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  176. ok i ve been a netflix customer for two months now i really enjoy watching your movies instantly but the last few dvds sent have been really scratched im now downgrading would upgraded but the quality of usable dvds are not consistant thank u four your time
    sincerly Zachary Orendorff

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  177. Wrong. At least on ipad2, the safari interface is broken! I can click on 'play¡, but I can't click on any movie title graphic or even the rate-it stars. It works fine on safari on my itouch - but not the ipad2.

    Take two giant steps backward.

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  178. yeah. hi, jamie. I am trying to unfriend friends. your FAQ SUCK ASS in this regard. any advice?

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  179. netflix must be big time corporate now. who owns netflix? better read up, guys!

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  180. Like everyone else, I'm wondering why the iPad app was neutered? Please reattach the balls and bring this app back to it's former glory.

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  181. i've come to expect the richness of the experience delivered through the app I am using to mirror that of other apps on the touch device I am using. Unfortunately, this update lumps all touch devices together. I expect more functionalty from an IPad app and sorely miss many components that you've omitted from the latest version. It is inconvenient to go through the safari browser. Since the Ipad is the primary place where I access Netflix content, I will be reassessing my subscription and lookimg into alternative content providers. i was a very satisfied customer, but I am not anymore.

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  182. Seriously dude, WTF are you guys doing up there?! You know this so called "update" to the app sucks and I'm pretty sure you can read so you know WE all know it too. Just fix it already. Jeez! Why does everything have to be rocket science? It was fine the way it was. Two words... Roll Back.

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  183. Every thing has two sides, someone said iPad 2 is great, but also some body till unsatisfied, so don't care about that!

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  184. Time to "Upgrade" my subscription. My billing cycle is coming up soon. There will be enough time to have 3 more DVDs sent before I switch to 1 at a time.

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  185. The new app sucks. It's way too oversimplified, and doesn't use the screen real estate effectively. I find myself constantly closing the app and going to the web page instead.

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  186. Can anyone explain why there is no queue or bookmarking function in Canada????????

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  187. This app really sucks. Fix it or I'm done with netflix.

    Oh and if you happen to fix it, give us more freaking streaming content and I don't mean that sy-fy channel crap either.

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  188. Is it me or has it suddenly become impossible to search anything other than a title?

    I hate the alleged upgrade. Can't figure anything out.

    Bring back the old one.

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  189. When I run an 'Instant watch" on my laptop, it seems to play without delay. But, when I do it on my TV screen, through Blue Ray DVD, I sometimes get many delays for loading. What is the problem?
    Frank

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  190. and still no subtitles/captions??

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