Wednesday, November 24, 2010

Netflix Executives' Comments: True or False?

Steve Swasey, Corporate Communications VP, here with a quick clarification. Comments attributed to Netflix CEO Reed Hastings and VP Jessie Becker in response to Jessie's recent post about price changes were not written or posted by Reed and Jessie. The only posts by Netflix executives on the Netflix Blog are like this, complete with a headline and attribution. Netflix executives do not post in the comments section.

Monday, November 22, 2010

A new plan for watching instantly, plus price changes to existing unlimited plans

Hi, Jessie Becker here, VP Marketing, with an update about changes we are making today to our plans and prices.

First, we are now offering a new $7.99 a month plan which lets you instantly watch unlimited TV episodes and movies streamed to your computer or TV. This plan does not include any DVDs. All the titles you can watch instantly on your current plan are also available on this new plan, and as a reminder, not all titles on DVD are available to watch instantly. This new plan is available immediately - if you’d like to switch to this new plan at any time, simply visit Your Account.

Second, we are increasing the prices on our unlimited plans that offer both watching instantly and DVDs by mail. On our two most popular unlimited plans – the 1 DVD out at a time and 2 DVDs out at a time – the price is increasing by $1 a month. We’ve also included below the changes on all the plans. To see how these changes impact your Netflix account, visit Membership Details.

Why the changes? Our selection of TV episodes and movies available to stream has grown dramatically, and as a result most members want us to deliver unlimited TV episodes and movies two ways: streaming instantly over the internet plus DVDs by mail. The price increase will allow us to continue to offer the popular plan choice of unlimited TV episodes and movies streaming instantly along with unlimited DVDs. The new plan, which does not include DVDs, is a great option for the increasing number of members who only want to watch instantly. The $7.99 a month price reflects no DVD shipping costs on this plan.

You might also wonder why we haven’t introduced a new plan that includes only DVDs by mail. The fact is that Netflix members are already watching more TV episodes and movies streamed instantly over the Internet than on DVDs, and we expect that trend to continue. Creating the best user experience that we can around watching instantly is how we’re spending the vast majority of our time and resources. Because of this, we are not creating any plans that are focused solely on DVDs by mail.

To avoid any confusion, here are the new prices on our plans:


We hope you’re enjoying great TV shows and movies from Netflix, and that you’ll continue to enjoy Netflix on whichever plan you choose. We realize you have lots of home entertainment options, and we thank you for your business. As always, if you have any questions, please call us at 800-715-2146.

UPDATE: A number of you have asked about Blu-ray pricing. Blu-ray pricing remains the same.

Friday, November 12, 2010

Netflix on Android


Hi, this is Greg Peters, from Netflix product development. We recently announced the availability of Netflix on Windows Phone 7 devices, which, alongside the iPhone, represents the second mobile phone platform we have enabled for streaming from Netflix. Notably absent from current supported mobile devices is Android and I wanted to provide an update on where things stand with this important platform.

We regard Android as an exciting technology that drives a range of great devices that our members could use to instantly watch TV shows and movies from Netflix. We are eager to launch on these devices and are disappointed that we haven’t been able to do so already. The hurdle has been the lack of a generic and complete platform security and content protection mechanism available for Android. The same security issues that have led to piracy concerns on the Android platform have made it difficult for us to secure a common Digital Rights Management (DRM) system on these devices. Setting aside the debate around the value of content protection and DRM, they are requirements we must fulfill in order to obtain content from major studios for our subscribers to enjoy. Although we don’t have a common platform security mechanism and DRM, we are able to work with individual handset manufacturers to add content protection to their devices. Unfortunately, this is a much slower approach and leads to a fragmented experience on Android, in which some handsets will have access to Netflix and others won’t. This clearly is not the preferred solution, and we regret the confusion it might create for consumers. However, we believe that providing the service for some Android device owners is better than denying it to everyone.

We live to get Netflix on new devices, so the current lack of an Android-generic approach to quickly get to all Android devices is frustrating. But I’m happy to announce we’ll launch select Android devices that will instantly stream from Netflix early next year. We will also continue to work with the Android community, handset manufacturers, carriers, and other service providers to develop a standard, platform-wide solution that allows content providers to deliver their services to all Android-based devices. I’ll keep you updated on our progress.

Monday, November 1, 2010

XBox and Windows Phone 7 News

Greg Peters here from product development for Netflix. We have some great news to share with our U.S. and Canada members. Netflix members in Canada can now instantly watch thousands of movies and TV shows streamed from Netflix to the TV via the Xbox 360. All you need is a Netflix membership, a broadband internet connection and an Xbox LIVE Gold membership. All Netflix members will be able to search for TV shows and movies from their Xbox 360, making it even easier to find something to watch.

Netflix members in both the U.S. and Canada also now have the ability to instantly watch TV shows and movies on their Windows Phone 7 handsets. The application is available in the Marketplace and is free.

Enjoy!