Monday, June 7, 2010

Netflix on iPhone Coming This Summer

Hi, John Ciancutti, VP of personalization technology, here. Today I had the unique opportunity to present the app we’re working on for iPhone at the Apple Worldwide Developer’s Conference in San Francisco. Our CEO Reed Hastings reiterated our excitement to bring Netflix to iPhone and more than 5,000 developers cheered when they saw how watching instantly will look on the groundbreaking mobile device that you carry in your pocket. If you use an iPhone, like I do, get ready to watch instantly on it this summer!

(posted by Jamie for John Ciancutti)

966 comments:

  1. Wasn't this announced months ago? I would have imagined we'd have it already.

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  2. Any Android or Blackberry support?

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  3. I don't own an iPhone and never will, so I'm not very excited about this. Even if you released a player for my phone, on the Android OS, I would never watch Netflix streams on a device as small as a phone. It is a less than optimal viewing experience given the fact that I can already stream from my gaming consoles and my computer.

    I would much rather see some energy put back into the Friends system, so that I can leverage my network of friends to determine what movies I may or may not be interested in.

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  4. Would love to have this on Android! BTW, love the new ROKU interface. Netflix has allowed us to cut cable. We've been so happy with the service, I've blogged about it often at:

    www.cheaper-tv.com

    Keep up the good work!

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  5. Great news! Now you can turn your efforts 100% towards creating an Android app.

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  6. Android will be nice if/when you get to it. In the mean time, the iPhone support will be awesome. I particularly like the integration with the current Watch Instantly PC support, so I can stop mid-movie on the laptop and pick up where I left off on the iPhone.

    Shame that AT&T is trying to force limits on bandwidth usage though.

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  7. iPod touch too?, so I can watch in bed without my laptop?

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  8. Great, now please bring to Android!

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  9. Bring it to Android, please!
    Also, while your at it making the Watch Instantly available on mobiles,... please FIX the online issues with WI so that people can CHOSE to watch in Standard Definition. I want to be able to enjoy my Netflix anywhere - but I can't watch @ home now because of the HD.

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  10. you'd think this would be on the HTC HD2 since the CEO of Netflix is on the board of Microsoft.

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  11. iphone is garbage. Make an app for the palm pre plus...verizons coverage is stronger and more badd ass then poor at&ts is .

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  12. Will the Netflix for iPhone app allow users to access and modify their DVD queues as well as their instant queues? I currently use Flixster to access my queues on my iPhone, but it has limited functionality. I was hoping maybe this new app would offer similar functionality as the Netflix website.

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  13. Any opportunity for beta testing?

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  14. the only good thing about this was not even addressed at the wwdc or at netflix's own blog! who the hell wants to watch a movie on a tiny screen? not too mention pay $100 to do so with att's new data structure. no one! however, will the app support tv/video out from the iphone?? that is where this app would be useful. streaming netflix to my tv from my phone in a hotel room etc... please address this topic. if not addressed i will assume it was left out of the app. which is a big mistake.

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  15. I'm very excited and can hardly wait.

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  16. What's with the negative comments? I am sure that Netflix will continue to add platforms. Also, mobile streaming is about convenience, not ideal movie-watching experiences. Sometimes I might want to watch a movie or a tv show in a airport while waiting for the plane, or in a hotel before I go to sleep, or at the oil change place. The best part is that more and more places like those I just mentioned now have wifi, so data caps aren't an issue. Before this app, streaming wasn't even available on wifi. I say bravo Netflix, keep it coming! Extra bravo for making it work with AT&T and 3G! I also like the new HD streaming, and the upcoming 5.1 surround sound support for gaming platforms. Better Netflix for everyone, piece-by-piece!

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  17. Awesome. Thanks for getting this ready. I'm excited!

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  18. Great. I hope people like it. Would it be too much trouble to now make watch instantly work on Linux? We have been waiting longer than iPhone users have. In fact, we have been waiting longer than there has been an iPhone.

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  19. Looking forward to streaming my Netflix (been a member since year 1!) on my new EVO with my unlimted Sprint Data Plan. Have fun on AT&T!

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  20. TOUCH TOUCH TOUCH, screw the android. It's a piece.

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  23. Ditto on the Android NetFlix app. Bring it on, we're all ready for it!!

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  24. Ah! so I just upgraded Safari to 5.0 and Netflix doesn't work! please fix this!

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  25. I can't wait to try this out. I watch tv shows on my iphone while traveling to work (on the bus, not driving!). The screen is definitely NOT too small.

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  26. OuuH! Thanks for the new app Netflix! Y'all have me impressed! Do us all a favor and get rid of Hulu now ;D

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  27. I'm down for it! Why can't I modify my history yet? Pretty basic, no?

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  28. the useragent sniffer is blocking safari 5. you seem to be looking for particular strings rather than a minimum, or feature validation.

    any idea when this will get sorted?

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  29. Please, please, please allow caching. It's perfect! Users would cache videos on wifi, then watch later. The user wins because he/she doesn't have to restrict usage due to AT&T's horrible data cap.

    AT&T wins because users would likely use wifi for caching, thus freeing up bandwidth.

    It gets tricky from a licensing point of view, but everybody would win.

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  30. Bring Netflix to Android! Thanks!

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  31. Why are your DVDs such crap, and there is no place on your website to submit a comment? It's fucking infuriating that about 20% of DVDs I get from you don't play all the way through. Your company is starting to look like it deserves to go the way of the dodo, like video rental stores did before you.

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  32. Wonderful news. Can't wait! Thanks for making this dream a reality.

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  33. Let's face it, [Netflix] folks: the mobile infrastructure is not ready for this. AT&T has learned this the hard way (read: AT&T + iPhone + New York). Verizon will learn that soon, sooner if they get 15% iPhone users frm AT&T. Sprint will follow, if Android keeps moving as it is. Let's be honest: USA is no Hong Kong/Singapore/South Korea - the sq. mileage is different, and it's cheaper to pay the lobby rather then to finance the equipment.

    What this leaves us with is WiFi, and a lot of places withouth it, like airports, airplanes, so-so hotels, taxi cabs, trains in New Jersey, BART, subway, you name it. However, if I could cache, or, say, buffer the whole movie... or 4... that would keep me entertained flying from coast to coast. Let's see... 5th grade math... top Netlfix HD bandwith - 3MBit/sec, 2 hour movie... a bit less than 3GByte. I could fill at least 4 of those on my cheapest 16G iPhone / 16G SDHC Android card / what-have-you.

    Think about it, Netflix.

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  34. Great, and if it's as SLOW and as BUGGY and as UNUSABLE as your iPad app, then we're all in for a real treat! Someday, maybe you guys will actually get this streaming thing right! In the meantime, give us our friends feature back. You guys can't do ANYTHING right, and you don't give ONE SH** about your customers.

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  36. I would much rather see some energy put back into the Friends system, so that I can leverage my network of friends to determine what movies I may or may not be interested in.tn requin pas cher

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  37. Very cool....

    And for those of you who would never watch on a small screen... really? it's not like they are bringing this to iPhone for you to sit at home and watch it instead of watching on your tv. It's on iPhone, so when you are somewhere and all you have is your iphone you can watch it.

    I'm mean people just complain for the sake of complaining nowadays.

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  39. How about the Android so I can watch it on my TV via HDMI out on my EVO. So much for the small screen.

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  40. Just another "Bring it to Android" request. In case you haven't yes gotten the hint. Still looking forward to the instant subtitles and I hope you give the Netflix Updates on Facebook another go. Also, I would like to see you buy out GameFly. If you did, I would surely be your 378th biggest fan!

    Sincerely,
    Your 527th biggest fan.

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  41. I would love to have this on my Nexus One. Please create an app for android.

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  42. Definitely would want to use on Android (Nexus One).

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  43. Can we please have an Android app?

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  44. Please, please bring this to android. You know android is selling 100,000 handsets per day now. I know there are already a lot of iPhone users, but Us Droids are catching up, FAST! You better get your app on our phones before iPhone goes the way of the original mac..........

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  45. bring it to android!
    I dropped my iPhone 2 months ago for a nexus one, never been happier!

    And you guys won't have to worry about the app mysteriously vanishing from the app store, EVER!

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  46. Would love to see this on Android ;)

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  47. Put it on Android please, Froyo is begging for this

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  48. Waiting on an Android app.............

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  49. What about Android??? I'm ready for it now and I would definitely watch Netflix on my Evo. I already use Netflix a lot (especially streaming) so this would be great for those days that I want to watch some content while not having access to my laptop.

    Please, please add Android support soon.

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  50. An Android application would be great!

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  51. EVO + HDMI Out + Netflix = WIN

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  52. Can you please make an app for Android OS?

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  53. my nexus one is definitely missing an netflix app :0(

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  54. another vote for WebOS please!!!!

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  55. Another request for an android app.

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  56. Hey did you know we want this on Android? Well if you didn't please understand that Android doesnt require approval of your app, so go ahead and put that in. K thanks bye.

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  57. Android users have spoken... We Want The App!

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  58. As a non-subscriber, if you brought this to Android, I would sign-up for your service.

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  59. Iphone < Android.

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  60. What about us Android users? I've been a Netflix subscriber for over two years and I want some Android love!!

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  61. I don't own an iPhone and never will, so I'm not very excited about this. As a non-subscriber, if you brought this to Android, I would sign-up for your service.

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  62. Bring it to Android quickly or I am canceling my now 3 year old subscription.

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  63. ANDROID PLEASE!!!!!

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  64. Please also bring an Android app! Also, Linux support is still lacking...

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  65. This is fantastic news, though been waiting since the iPad version. Love the player on wii, Roku and iPad. Need any help testing? Have a roadtrip coming up!

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  66. Android Please. 100,000+ units shipping daily is a larger audience than IPhone.

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  67. Id highly recommend putting the same effort into an Android app.

    I know alot of people who would sub to Netflix simply to have it on there Android phones.
    iPhone users will tend to stick to iTunes store. Android users will easily use it as there main source of video content.

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  68. Another vote for Android. Both for the mobile Android market and Google TV at launch.

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  69. iPhone is old news. We want an Android App. Time to move on.

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  70. Android Please.

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  71. Count me in as another one who would like to see an Android app.

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  72. Android needs some love? At least create an official app to setup my DVD and Instant Queue via my Android phone.

    I had Netflix on my Windows Mobile and it was awesome. Android users are stuck using 3rd party Netflix apps that aren't exactly well polished.

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  73. Thanks for the update, My ipod Touch will be happy to get this App, along with IOS 4 on June 21st.

    ANDROID

    I would love to see Netflix on Android, especially now that 2.2 Froyo has Flash. I tried on my Android 2.2 Nexus One and it tried to download silverlight. (I downloaded it, but didn't work obviously). the iphone is a great device, with a huge market. But don't forget. The Android market is large and growing Extremely fast. They are selling 100,000 phones a day. So it would be very worthwhile for Netflix to also build an android Application.

    thanks!

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  74. Terriffic now bring it to android please!

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  75. Another hit for some android love!

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  76. Android support please!

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  77. That's great. Nice to have some competition.

    As a paying netflix customer, I AWAIT THE ANDROID APP! :)

    iPhone's nice and all, but far too simple for me. Netflix belongs on my Bravia; and on my N1 =)

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  78. Ha ha all you iphone haters are just pissed all content is available via iTunes and the iPhone. I am not sure if it is even true but even if the Droid was better all of the content is with Apple so you wasted your money, Netflix here I come, I already have it on my xbox but this is mobile and I sit on a train daily to commute so this is amazing!

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  79. I am looking forward to Android support! Thanks!

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  81. How about us Android users ? :)

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  82. A N D R O I D .... please :)

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  83. I'd love to see streaming netflix on Android devices!~

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  84. This comment has been removed by the author.

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  85. Great news. You guys are leading the way on streaming technology.

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  86. please make a version for android 2.2. optimize it for android. dont just port your icrap version to us.

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  87. I've been a Netflix customer for a while now and would LOVE to see a Netflix app for Android.

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  88. Thats great i would like to stream netflix on my 3gs

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  89. where is for android?

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  90. Please bring it to android !!

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  91. ANDROID NETFLIX APP PLEASE!

    ANDROID IS BETTER THAN IPHONE!

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  92. A N D R O I D would be nice, now that the iPhone users are content (for now)

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  93. I am an avid NetFlix user on my PS3 but I would love to watch Netflix on my Nexus One. Can you guys please work on an Android app? T-Mobile will soon have a data network that surpasses ATT and it's unlimited.

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  94. Can you bring this app to Android. You know, a group of phones that aren't locked into a fairly limited data structure.

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  95. Thank you, I can't wait for this. Unlike some of the other posters I do watch video on my iPhone and look forward to Netflix on iPhone.

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  96. Would love this on Android, especially on tablets like the Samsung Tab!

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  97. Android Version!!! You know apple is only going to screw you later.

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  98. When can we see this for Android?

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  99. Please give us an Android app!!

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  100. Android please! make it work for the Nexus One :D

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  101. To hell with the iphone. You'd have to pay me thousands per month to use one. Lets see Netflix on Android.

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  102. An Android app would be the only excuse for me to sign up for Netflix again. Trust me, the GameFly app is the only reason I started using their service again. Its just a matter of convenience.

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  103. Does anyone really resad this. Noticed a few sales pitchs for leather and foot ware....

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  104. Resubmitting due to typos...

    Does anyone really read this. Noticed a few sales pitchs for leather and foot ware....

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  105. Can you allow users to edit the history lists....

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  106. i could not find a way to safely share the account with the kids so they can have their own instant watch profile and ensure they are restricted to age appropriate material. At the same time I can watch more mature movies without the kids profile having access to the history I watch....

    Please make this happen soon or I might have to go back to red box / family video / block buster

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  107. strange plan, when this comes out android will have overtaken the iphone. Android absolutely must have this app or netflix will miss out on tens of millions of potential customers.

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  108. With all the haters in this thread. I just thought I would be one that would simply say thanks. Thanks for bringing Netflix to the iPhone!

    -Josh

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  109. Would love it if you came out with an App for the Android OS. I'm a current subscriber who uses the Nexus 1 and would love take advantage of the service.

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  110. Where is the android version please?

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  111. Wow, folks, looks like a few hardcore Android user forums decided to post here en masse--like a call to action.

    Just wanted to say thanks to Netflix for bringing a native iPhone app to release. Will be cool to have.

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  112. ANDROID APP TOO PLEASE!!!! Thanks for all your hard work Netflix! This is great news...apps are sweet.

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  113. Awesome, just in time for that 2GB cap on iPhone Data usage. Thanks for that.

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  114. what about iPod touch? If you can get the app for iPhone you should be able to get it for iPod touch and use it via WiFi, right?!

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  115. What about other SmartPhones, like the HTC Evo?

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  116. Will this work on previous gens of the iphone?

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  117. Caixa de água.

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  118. Thanks for developing this. I'm an iPhone user and Netflix subscriber and can't wait to use the app.

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  119. Android version Please! :-)
    Damn I Love Netflix!

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  121. Android Support Please!!! I love Netflix, don't make me suffer by using crappy 3rd party apps!

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  122. what day is netflix on i phone coming?

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  123. Would be nice if the iphone app works with the itouch too! i have not completely gone over to the darkside and signed up for an iphone phone plan - and probably never will. but the ipod touch wifi access is beast! so bring it on... but include the touch.

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  124. I don't know if this is the right place to post this but maybe you can get it in the right hands. I want to commend Netflix on its outstanding customer service. I have had to call several times - usually about a gift subscription and each time I've called, I have had great service. The person on the other end has been eager to answer my questions and has been patient and enthusiastic. Customer service is becoming obsolete and GOOD customer service is almost non-existent. I enjoy my Netflix service and whole heartedly recommend it to others!

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  125. I too would appreciate an app for the android

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  126. How long do we have to *itch and moan to get a GNU/Linux version? I mean seriously. Come on. There is ThinkPenguin.com now! Companies are selling GNU/Linux systems to the masses and completely ignoring the tech community. With toll-free support and they primary advertise off-line! I mean-how much closer to netflix target audience can you get? People who you don't think are cheap. Not that all techy GNU/Linux users are cheap anyway.

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  127. What is wrong with you people. Android is the most horrible phone ever, iPhone 4 sales will skyrocket through the roof. If you ask me Netflix never make an Android app.

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  128. Good thing no one asked you, then.

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  129. C'Mon Netflix. Android is definitely the future. How bout showing us some love and release an android app this summer too!

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  130. I second the comment on caching for Netflix. Who knows if agreements/contracts would allow it, but I can tell you that the Rhapsody app does it and it's absolutely fantastic. With the new data caps imposed by AT&T, caching will be almost necessary, particularly for heavy iPad video users.

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  132. So manny android beggars in here. :)

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  133. they won't be excisted when they realize they can't watch new releases for months. new technology old movies.

    this is so annoying. what percentage of netflix users will use this app? i bet it is way lower than the 2% that used the friends feature. i bet more of us would like to actually get the movies in our queues.

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  134. What's the point? AT&T is placing a two gig cap on new data plans with additional gigs costing $10.

    Do you really want to go mobile with rates like this?

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  135. android phones have been outselling iphones and that is before the release of the HTC Evo or the Iphone os4.. so we do need android app for netflix as well now that there seems to be more android users than iphone users..

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  138. I just want to comment, Watched the presentation and didn't see any movie playing, just a quick demo of the interface. To be honest i cant wait for the app, but the demo did not show the iphone streaming a movie, it showed the iphone managing the queue, and browsing through videos it could play. I'm assuming the feature to play hasnt been fully implemented (or you didnt want to test it on the crappy WWDC networks that Jobs got pissed about haha)

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  139. To wlybrand: you're full of crap and you know it! Just jealous. lol I said that junk about not owning an iphone till I got one. BEST PHONE ON THE MARKET. and, being able to watch instantly from the netflix catalog is incredible! Sorry.

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  140. I LOVE the video quality on my iPod Touch, between QVC and the eps of Doctor Who I get from iTunes! The screen is NOT small, and HD content on the Touch is smooth and sharp. Based on that, I can't WAIT for this streaming Netflix app! HURRY!!!!!

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  141. Booooooooooooooooooo.

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  142. Um, yes. Although I'm sure this is with the best of intentions, I suggest focusing on keeping the Play Instantly content that customers want to watch. Awoke this morning to find basically ALL the good shows removed and no longer available here. I understand it's apples and oranges, but I would be much happier with better, higher quality content appearing on the site in a consistent way. Perhaps you could even give some indication of when all the shows are going to be torn down (not unlike Hulu). That way I don't begin an entire season of a show, only to find that halfway through it's no longer available.

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  143. Please tell me the sudden disappearance of a show I was in the middle of watching is a glitch and will be fixed.

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  144. NETFLIX, What is going on?

    Since this thread is on top, I'll comment here. Having a day off, I thought I'd tune into my Netflix Instant queue.

    Only to find that over half the stuff I'd added had mysteriously migrated down to the bottom, with "COMING SOON" next to it. That's all of Buffy & Angel, most of X-files & the new Doctor Who.

    ALL, somehow, not playable. Until who knows when.

    Google shows lnks to Netflix Communities but, mysteriously, none of them work. Except for this one.

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  145. I'm with the last two comments - what's going on with the instant play? I gather this is a temporary thing since it's happened in the last few hours and you can't get the DVDs added to your queue, but try to update us. Demands, demands, demands. Thanks for listening.

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  146. I'm going to ring in with the last few comments: there is something screwy going on with the instant queue. All the TV shows I have one there (including Lost, S1 which I wanted to finish today) are removed and I am told they are "coming soon"...well, how soon? Is it a technical issue? A content licensing issue? Now I have to go over to Hulu to watch it with commercials - not cool man, not cool at all.

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  147. Nobody cares about accessing queues via an app - that's what we have browsers for. I have the full Netflix online experience on my Evo, except for one thing - Watch Instantly. Please, please, please bring this to Andriod. I don't care if it's browser-based support, or a client-based app. Just bring it somehow!

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  148. Android would be great, SilverLight open source was supposed to be available on Android and iPhone, so it should be equally easy to implement an Android player.

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  149. I'm going to add to the comments about streaming instantly. It seems that you all have all in one fell swoop removed ALL of the interesting shows. Buffy, Angel, Coupling, Rescue Me, Bones. All of them? At once? Really?

    I'm sort of frustrated that now my best options are Gunsmoke and Dr. Who.

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  150. As always, you can find more info outside of Netflix's website than inside:
    http://www.hackingnetflix.com/

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  151. There are alot of requests for android. Having a nexus 1 I too would love to see netflixs make the leap.

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  152. To everyone saying, "I would never watch a movie on such a tiny screen" - I normally wouldn't either, but I just had jury duty and the court waiting room had free WiFi - would have loved to have this feature on my iPhone!

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  153. Silly android users, if you want to watch Netflix get a phone that can handle it like a Pre, Windows Mobile, or iPhone. And yes, movies look fine on phones that have a nice hi-res display. Unlike Android phones, I can actually browse this page without lag and post this comment.

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  154. Atira o carro da polícia, no oceano atlantico.

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  155. Well seeing how most of your titles that are featured on watch instantly suck!!!! It really doesn't mater what device you add.

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  156. Vou mata, uma galinha.

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  157. ... Sooo when is netflix for LINUX is comming???

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  158. Nada está errado, maconha, esta todo mundo morto.

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  159. More than 24 hours awake.

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  160. More than 24 hours awake.

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  161. Hope that it runs on 3.0.1, because there a lot of us that stopped upgrading at that rev level so teathering would work.

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  162. PLEASE bring this to Android!!

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  163. This comment has been removed by the author.

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  164. I really hope that this will be available on my older iPhone 3G. I would love to know how far back the application will be supported hardware wise.

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  165. Where is the android app?????!!!!!!

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  166. I have an iphone, but not excited about the iphone app coming...I'd much rather watch on a bigger screen...I would be more excited to see a lot more come to instant play!!!

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  167. Yes! this is great and screw android! get an iphone

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  168. Aterro, guarda-chuva.

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  169. What about Netflix to HTC Evo? I love the phone. I personally think it beats the iphone. I think Netflix would benefit from broadening the Netflix app to both the iphone and the HTC Evo.

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  170. Just make sure you get one out for Android soon, more people will have Android devices by the end of the year then iPhones....

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  171. http://jobs.netflix.com/DetailFlix.asp?jobid=flix3724

    However, an official announcement would be better.

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  172. Does Reed Hastings still blog?

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  173. OK, I'm on hold for your phone customer service and there seems to be no way to send an email to you so...

    What's with the distribution of "Whip It"? I've had it on the top or in the top 3 of my queue for months and it goes from "short wait" to "very long wait" and back again. Once it was even apparently available but did I get it? No! I got the next movie in my queue and when Ic hecked again it had gone back to "Very long wait." THis is extrmely frustrating. Come on, folks! Buy a few more copies!!!

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  174. Me empresta a táboa, brincadeira.

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  175. Will we have to pay for this app?

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  176. It's great that Netflix is focusing on new ways to attract customers but they seem to be neglecting customer service to their existing customers. I have had three movies that worked their way from the bottom of my list to the top and still show very long wait after months at the top of the list. Maybe keep your old customers happy by getting them movies in a timely manner then focus on attracting new customers.

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  177. That's cool. Too bad I don't have an I-phone. What about Android support? Or, better yet, how about you supporting linux. Nice to have a instant watch on my phone, but having it on my computer would be totally awesome. Still waiting for that linux support.

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