Monday, March 30, 2009

Price update for access to Blu-ray movies

Hi, Jessie Becker here, VP of Marketing, with a message for our members who have added Blu-ray access to their accounts. This message does not apply to you if you have not added Blu-ray access to your account.

The number of titles available for us to purchase on Blu-ray has increased significantly. Our Blu-ray selection has grown more than 60% in just 6 months to over 1,300 titles, and is continuing to expand quickly. Blu-ray adoption among our members has also grown – it’s now close to 10%. As we buy more, you are able to choose from a rapidly expanding selection of Blu-ray titles. And as you’ve probably heard, Blu-ray discs are substantially more expensive than standard definition DVDs – often as much as 30% more.

We’re committed to providing a high quality Blu-ray experience for our members who choose to add Blu-ray access, and in order to do that we need to adjust Blu-ray pricing. As a result, the monthly charge for Blu-ray access is increasing for most plans and will now vary by plan.

If you have added Blu-ray access to your account, this change will take effect on your next billing date on or after April 27, 2009. You will also receive an email from us letting you know the monthly charge for your plan. (Members who do not have Blu-ray access today and add it to their account in the future will see the new prices as of today.)

To avoid any confusion, here are the charges for each of the plans.

1 DVD out at-a-time (2 DVDs a month)
Monthly plan cost: $4.99
Additional monthly charge for Blu-ray access on this plan: $1
Monthly plan cost with Blu-ray access: $5.99

1 DVD out at-a-time (Unlimited)
Monthly plan cost: $8.99
Additional monthly charge for Blu-ray access on this plan: $2
Monthly plan cost with Blu-ray access: $10.99

2 DVDs out at-a-time (Unlimited)
Monthly plan cost: $13.99
Additional monthly charge for Blu-ray access on this plan: $3
Monthly plan cost with Blu-ray access: $16.99

3 DVDs out at-a-time (Unlimited)
Monthly plan cost: $16.99
Additional monthly charge for Blu-ray access on this plan: $4
Monthly plan cost with Blu-ray access: $20.99

4 DVDs out at-a-time (Unlimited)
Monthly plan cost: $23.99
Additional monthly charge for Blu-ray access on this plan: $5
Monthly plan cost with Blu-ray access: $28.99

5 DVDs out at-a-time (Unlimited)
Monthly plan cost: $29.99
Additional monthly charge for Blu-ray access on this plan: $6
Monthly plan cost with Blu-ray access: $35.99

6 DVDs out at-a-time (Unlimited)
Monthly plan cost: $35.99
Additional monthly charge for Blu-ray access on this plan: $7
Monthly plan cost with Blu-ray access: $42.99

7 DVDs out at-a-time (Unlimited)
Monthly plan cost: $41.99
Additional monthly charge for Blu-ray access on this plan: $8
Monthly plan cost with Blu-ray access: $49.99

8 DVDs out at-a-time (Unlimited)
Monthly plan cost: $47.99
Additional monthly charge for Blu-ray access on this plan: $9
Monthly plan cost with Blu-ray access: $56.99

If you don’t want to pay the additional charge for monthly access to Blu-ray, simply remove Blu-ray access on your account before April 27, 2009. Thanks.
Jessie