Monday, March 30, 2009

Price update for access to Blu-ray movies

Hi, Jessie Becker here, VP of Marketing, with a message for our members who have added Blu-ray access to their accounts. This message does not apply to you if you have not added Blu-ray access to your account.

The number of titles available for us to purchase on Blu-ray has increased significantly. Our Blu-ray selection has grown more than 60% in just 6 months to over 1,300 titles, and is continuing to expand quickly. Blu-ray adoption among our members has also grown – it’s now close to 10%. As we buy more, you are able to choose from a rapidly expanding selection of Blu-ray titles. And as you’ve probably heard, Blu-ray discs are substantially more expensive than standard definition DVDs – often as much as 30% more.

We’re committed to providing a high quality Blu-ray experience for our members who choose to add Blu-ray access, and in order to do that we need to adjust Blu-ray pricing. As a result, the monthly charge for Blu-ray access is increasing for most plans and will now vary by plan.

If you have added Blu-ray access to your account, this change will take effect on your next billing date on or after April 27, 2009. You will also receive an email from us letting you know the monthly charge for your plan. (Members who do not have Blu-ray access today and add it to their account in the future will see the new prices as of today.)

To avoid any confusion, here are the charges for each of the plans.

1 DVD out at-a-time (2 DVDs a month)
Monthly plan cost: $4.99
Additional monthly charge for Blu-ray access on this plan: $1
Monthly plan cost with Blu-ray access: $5.99

1 DVD out at-a-time (Unlimited)
Monthly plan cost: $8.99
Additional monthly charge for Blu-ray access on this plan: $2
Monthly plan cost with Blu-ray access: $10.99

2 DVDs out at-a-time (Unlimited)
Monthly plan cost: $13.99
Additional monthly charge for Blu-ray access on this plan: $3
Monthly plan cost with Blu-ray access: $16.99

3 DVDs out at-a-time (Unlimited)
Monthly plan cost: $16.99
Additional monthly charge for Blu-ray access on this plan: $4
Monthly plan cost with Blu-ray access: $20.99

4 DVDs out at-a-time (Unlimited)
Monthly plan cost: $23.99
Additional monthly charge for Blu-ray access on this plan: $5
Monthly plan cost with Blu-ray access: $28.99

5 DVDs out at-a-time (Unlimited)
Monthly plan cost: $29.99
Additional monthly charge for Blu-ray access on this plan: $6
Monthly plan cost with Blu-ray access: $35.99

6 DVDs out at-a-time (Unlimited)
Monthly plan cost: $35.99
Additional monthly charge for Blu-ray access on this plan: $7
Monthly plan cost with Blu-ray access: $42.99

7 DVDs out at-a-time (Unlimited)
Monthly plan cost: $41.99
Additional monthly charge for Blu-ray access on this plan: $8
Monthly plan cost with Blu-ray access: $49.99

8 DVDs out at-a-time (Unlimited)
Monthly plan cost: $47.99
Additional monthly charge for Blu-ray access on this plan: $9
Monthly plan cost with Blu-ray access: $56.99

If you don’t want to pay the additional charge for monthly access to Blu-ray, simply remove Blu-ray access on your account before April 27, 2009. Thanks.
Jessie

1,431 comments:

  1. I'm disappointed to see this but I suppose it was inevitable. Given your reasons being the cost of Blu-Ray being more than DVD, I hope you'll be more than willing to reduce those prices when and if DVD and Blu-Ray prices are more in line with each other.

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  2. I guess I'll be dropping from the 3 DVD plan to the 2 DVD plan. I'm not certain that I feel that the level of service I have been receiving for my Blu-Ray enabled account is worth $4 a month.

    I mean, if you happen to have a month where you receive nothing but DVDs (by your choice or by Netflix's own choice), you basically end up paying an extra 20% for nothing. That hardly seems fair to me.

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  3. I'm disappointed you've chosen to up the cost so much. $1 was fine, but I think it is a mistake for increases larger than $3. The disks themselves may cost more, but they are also more durable with regard to scratching and cracking.
    It's good to see you're finally adding to the title selection, but with a cost increase of this size you're going to need to substantially increase your Blu-ray availability. The only movies with waits in my queue are Blu-ray disks.

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  4. Blockbuster does not charge more for Blu-Ray rental. Nuff said.

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  5. Good point and I'll second what ShapeGSX said. I hope the increase in prices are backed by an increase in availability. I'm still having repeated instances of Blu-Ray being skipped in my queue because of demand. Can I assume this is going to end now?

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  6. I'm very disappointed in this change. I've been holding off investigating alternatives, but now that this price hike is going in, it's time to look at what else is out there. If there aren't any decent alternatives out there (on price and features), then I may do like ShapeGSX and cut back to the 2DVD plan.

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  7. Show me the numbers. I said it once I'll say it again. Show me how you loose money if you don't charge more for Blu-Ray.

    Will my extra money GUARANTEE that I wont wait days/weeks for a New Release blue-ray? (like I do now?)

    You mention the 30% more for blue ray disks, that make up, what.....5% of your library? How about the 1.99 bin DVD's in Netflix's library?

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  8. I have no problems paying a little extra for Blu-ray discs assuming you actually send them at the same rate as standard DVDs. I've waited weeks for new releases to ship on Blu-ray, often having to "downgrade" to DVD in order to actually get the title to ship.

    Use the extra money to stock Blu-ray in higher volume or I will seriously consider canceling my account.

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  9. mikeycwong@hotmail.comMarch 30, 2009 at 11:26 AM

    While I can sympathize with your position and understand how a need for a price increase on the blu-ray feature may be necessary in order to maintain profitability, I must say I had the wind knocked out of me regarding the pricing scale.

    At a cursory glance, the methodology of scaling the blu-ray access by an additional $1 as you go up the tiered plans sounds somewhat sensical from the business perspective, but as a member it's hard for me to make sense of as I don't solely rent blu-ray discs. And when I do have those discs at the top of my queue I usually wind up with DVDs from my queue regardless due to a lack of availability.

    As one of many in the world who's having to watch every penny of discretionary expense, this announced change has me greatly dismayed. And I truly hope this issue can be quickly revisited and a pricing model can be found that is both satisfactory to your bottom line and easier for your members to swallow.

    - Mike Wong (Member since 10/2001)

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  10. It is quite ridiculous to increase blu ray access when there aren't enough blu ray titles to rent out. Very disappointed to see such an increase so quickly. I've opted to remove my blu ray service and I'm pretty sure many others will as well.

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  11. And Netflix loses my business.

    Only switched from Blockbuster thinking the streaming movies were a good idea, I've watched maybe 1 movie in months. Selection stinks.

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  12. This is weak, netflix. You already don't work weekends now this. Back when you started, many DVDs were the same price as the Blu-Ray disks are now, especially the new releases. You are foolish to try this at the onset of spring\summer as people are ready to get outside more and are more likely to drop the service.

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  13. It would seem that someone on an eight out plan who only wanted the occasional blue ray could drop to 7 out and then on separate account pay for a one out unlimited Bluray price and only put bluray titles in that queue to avoid paying the Bluray price for standard DVDs. It might not be woth the hassle though for only a couple bucks. Still paying the increase on regular DVDs would be my main objection, but I guess price increases are inevitable.

    Cheers!
    -Matt

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  14. I am a stalwart Netflix fan, but this feels distinctly like BAIT-AND-SWITCH.

    I only watch DVDs through Netflix and I recently spent $200 on a Blu-Ray player. The reason I did so, is because I did the math and decided that the cost of the machine, plus the extra $12 per year, was worth it. Now, suddenly it's an extra $48 per year!

    I'm sorry, but I don't believe that Netflix was blindsided by "rising costs." This feels decidedly like Bait-and-Switch, Netflix. And after already spending my money on that Blu-Ray player, I just have to sit here and take it like the fool I am.

    Guess it happens with every company, sooner of later. But I no longer trust Netlfix one iota.

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  15. I'd be more willing to pay more if there wasn't always a long wait for blu-ray new releases, as others have said.

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  17. As a 10-year-long Netflix customer, this is the first major aggravation I have experienced from them. I was irked by the initial $1 blu-ray surcharge, but the new one is simply a bald profit grab. The math doesn't support the "blu-ray is more expensive than DVD" argument. Netflix claims to have 60,000 titles available, but only 1,300 blu-rays. That represents only 2.2% of their inventory. However, under the new surcharge, I will be billed $5 on top of my $18 basic plan, or an increase of 28%, over ten times Netflix's claimed increase in overhead. And, let's face it, Neflix doesn't buy these discs retail. They no doubt negotiate very attractive discounts with the studios. So it's good bye to blu-ray on Netflix for me.

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  18. I too am disappointed. The netflix BLURAY selection does not warrant this increase at this time. Also as other's have said blockbuster does not charge extra for bluray.

    With the past $1 charge I already dropped from 4 at a time to 2 at a time service. Now I am faced with dropping to 1 at a time service or looking elsewhere.

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  19. I guess this is the one time I am happy I don't have Blue Ray yet. I will say I have been very happy with the Netflix service so far (2 months in).

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  20. I can see $1/mo for any account, but adding an additional dollar for each upgrade is not fair. I do not wish to pay six more dollars just because I have five movies out at a time. I am hereby downgrading my account and showing my disapproval.

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  21. Netflix raises the price for Blu-Ray two times in less than a year and offers no additional value? I'll definitely be changing my subscription.

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  22. Comment concerning price hike for largely unavailable Blu-Ray selection

    - VERY LONG WAIT

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  23. I don't mind paying a bit more for Blu-ray access, but I think it ought to depend on how many Blu-rays you're actually getting, rather than what plan you're on. I'm on a 4-at-a-time plan, and right now I have 2 Blu-rays and 2 DVDs, so I should get charged half as much as someone else on my plan who has all 4 Blu-rays.

    Or give us the option of choosing a certain number of Blu-rays per month for a lower fee rather than unlimited for the higher fee. I've been choosing everything on Blu-ray, but I'd be just as happy to see most stuff on DVD. But not everything.

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  24. I found the $1 increase to be acceptable, but now $4 for 3 at a time? I suppose "substantially more expensive" is relative, and if you use percentages you can make it look valid. But I usually pick up each blu-ray I purchase for only slightly more, it's not like they're selling for $35 instead of $20. the way people are acting with their money in this economony I can not see this being a wise decision at the moment.

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  25. So netflix has over 100k titles and about 1% are Blu-ray. Lets charge 25% of the 3 DVD rental plan extra so that you have the option to maybe rent a blu-ray disk? That makes a lot of sense. Why don't you add a surcharge to each blu-Ray DVD rented instead? I will be removing the Blu-Ray option from my netflix account and getting Blu-Ray disks from Blockbuster.

    I wonder if Netflix took into account how many people would drop the blue-ray option in their new pricing scheme.

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  26. This is disappointing news. I've been unsatisfied with Netflix's Blu-ray service since the extra fee was instituted last year and I'm really questioning if it's worth the extra fee.

    Currently, it usually takes 2-3 months after a Blu-ray disc is released before Netflix sends it to me even if it's at the top of my queue, whereas I can usually get the same new title on DVD within a month.

    In addition, many of the Blu-ray discs in my queue often drop into "Short Wait" status (even older released). For a week on a fairly regular basis.

    So why am I paying extra to wait longer for my movies?

    If Netflix said that they were working to alleviate these supply issues that would be one thing, but it sounds like they're just looking to cover their bottom line here and I'm not sure I want to keep padding the Blu part of that line.

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  27. Ok, lets do the math. I don't have all the variables i'm sure but I'll try to put together something here. Please correct and expand on this folks.

    Constants:
    Blue ray purchase price = 30% more then DVD.

    10% of customers pay for blue ray access.

    Blue ray access cost has increased by 200%

    Lets also assume that all new purchases will be DVD and Blueray from now on.

    That presents 30% increase in operating cost for netflix.

    Increasing the blue ray access fee 200% for 10% of customers gives netflix a net income increase of 20%

    So from my math they are still going to be losing money even with the increase. They are hoping to increase the blue ray user base to 15% to break even.

    Of course they cannot buy every new purhase in blue ray. So withing knowing just how many new purchases will be blue way, we can't know if they are losing,gaining or breaking even.

    Can you tell us netflix what percentage of new movies purchased will be on Blue Ray as well?

    I like to believe they intend to buy any new movie that is available in blue ray, in blue ray.

    Give that, i think the increase to $3 a month is appropriote.

    I also would like to here offically that if/when the cost of Blue ray goes down, they will decrease the cost of blue ray access accordingly.

    PS: i realize it is blu-ray, but i don't want to go back and edit the message :)

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  28. I will also be dumping the blu-ray portion of my account. The one dollar a month hike wasn't fantastic, but it was acceptable, but 4 dollars a month to receive one, maybe two Blu-Ray discs per month. I would be stupid to agree to that.

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  29. Furthermore, if Netflix is really hurting for money, why is there no additional charge for the streaming service? Those many servers around the country and bandwidth can't be cheap for Netflix to run. Why do I get the feeling us blu-ray renters are now footing the bill for more than just the cost of blu-ray discs?

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  30. fucking bullshit.

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  31. Ridiculous. This quadruples the Blu Ray fee on my plan. No way. Canceled Blu Ray access as soon as I heard this.

    Not that I'll be missing that much, other than "Long Wait" tags in the queue. For $1 I'll put up with that, but $4? What are you thinking?

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  32. What a horrible price increase. If it does go up I better not have to wait two months for a disc anymore. You really better start getting more so you can actually ship them out.

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  33. By the way, i really think netflix should really go for the ultimate in transparacy here, and just publish your numbers. Show us your overall profit/loss and break it down why you need the price to increase.

    Be 100% honest. If you are not doing this for an evil reason, I guarentee all your customers who say they will drop blue ray will not. You user base will gain a level of trust with you that you never thought possible.

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  34. I will probably be canceling my account after I get my last affordable billing to go through and I use that month up. I am considering switching to Blockbuster, as they don't charge extra for BluRay access and they have in store exchanges! I was with Netflix for Instant Streaming and the lower prices than Blockbuster. Now that Blockbuster is cheaper, I'll probably go with them.

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  35. What a bunch of garbage, really. I'm dropping my plan down to cover the added cost, its just not worth it to me.

    I would've been OK with an extra dollar or something, but to go from $1 to $4 per month on the 3 out plan is just ridiculous.

    I joined Netflix primarily for bluray access, and honestly I think the selection for bluray stinks. I also noticed that some "bluray" movies are nothing more than DVD quality stamped on a bluray disk.

    Whatever Netflix, get greedy, watch how the market pushes back.

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  36. Total ripoff. I have an 8x plan and watch a great deal of classic and foreign films. I watch a Blu-Ray MAYBE once a month.

    So essentially I'm being charged $9 every time I watch a Blu-Ray.

    I've always been a fan of Netflix, but they've gone too far here. The $1/mo. was reasonable, this is just out of control.

    I've always felt that Netflix was pro-consumer, but to charge me $9 every time they ship a Blu-Ray movie to me is just a f'n ripoff.

    Sorry Netflix, but the love affair is OVER. Get your junk and GET OUT!

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  37. Disappointing Netflix. Maybe work on behalf of the customers and use your leverage to help bring down the prices of BluRay discs across the board.

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  38. Pick a price and stick to it.

    This is the second time you've changed the price on your service because of Blu-Ray, and I have to admit it is making the adoption of Blu-Ray seem less and less appealing. I'm not sure it's worth $3 a month to receive the occasional Blu-Ray rental.

    You have always been an excellent example of treating your customers with respect and putting service above all else. That being said, your inability to deliver on this point is very, very disappointing.

    While I can't say I'm reconsidering my subscription to Netflix as a whole, I am questioning the value of subscribing to your Blu-Ray service after the way I feel I've been treated by your rapid pricing changes.

    Considerably displeased,
    Elliott

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  39. Did Netflix think of how much revenue they'd be losing when they have all these people CANCEL their blu-ray option? Whatever you make in additional fees you'll probably lose in lost blu-ray customers. Worse, it will further make it less justifiable to get blu-ray and perhaps cause a spiral to where it makes no sense. In a market like this didn't it make sense to suck it in and generate a substantial blu-ray base? Once you did that, it would have paid for itself at $1/month.

    Not very well thought out.

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  40. This news is extremely disappointing. When Netflix announced the $1 surcharge increase for Bluray access, I felt the cost was warranted and made good sense, but an increase to $4 per month for my plan? Even as someone that takes the option of Bluray whenever it is possible, my queue is still only about 15% Bluray. The inventory and availability simply isn't there, Netflix.

    I'm sorry, but this just isn't adding up at all and I'm seriously considering dropping Netflix altogether. If you're going to charge me more, I expect some additional value. This just doesn't cut it.

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  41. Wow, I can't believe it. $4 more per month when only 4 out of 177 discs on my queue have Blu-ray available. I kept it at $1 thinking it'd eventually go to free or they would eventually have a meaningful collection of Blu-ray to pick from, but I just dropped Blu-ray from my Netflix account. Blu-ray discs are NOT significantly more expensive than DVDs on Amazon. Maybe Netflix shouldn't be getting their discs from a retail store like Best Buy where they still cost $30-$35 for a single movie.

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  42. This price hike is ridiculous. The fee I'm being charged (currently an extra $1/month) is being quadrupled. It's interesting to note that of the 196 titles in my queue, less than 10% are available on Blu Ray. It's also interesting that I am still only allowed to have 3 discs at home at a time. So, by choosing to get titles on Blu Ray, the demand on your DVD stock is necessarily decreased. I don't see a corresponding decrease in the base DVD plan charge for people who opt to get Blu Ray access.

    I'm going to give Netflix some time to rethink this price change. If it stays in place, though, I will drop the Blu Ray option from my subscription.

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  43. A quick glance at my queue is proof enough that Netflix needs to expand its Blu-Ray inventory. It will be a nice change of pace to see something other than very long wait. But why should I pay a $3 dollar increase for months I don't receive any Blue-Ray movies. Wouldn't a per disc surcharge make more sense.

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  44. I'm disappointed in this decision. I was paying $1.00 more a month and getting maybe 15 - 20% of my monthly movies in Blu-Ray. It wasn't too big of a deal, but I'm not willing to pay $4.00 a month for this.

    I've downgraded my plan to remove Blu-Ray movies from my account. It's not worth it to me.

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  45. This is daylight robbery !!

    The $1 fee was no big deal and was quite reasonable.

    However - for those on the 8-a-month plan .... its represents a 900% increase !

    Someone at Netflix should be fired !

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  46. This is just going to backfire on you, i just dropped my plan to 2 a month because of the costs, and now you jack me back up $3?? This is pure Bull.

    I think you are doing a disservice to your LOYAL customers, and you might want to look at twitter to see how many people are pissed about this:

    http://search.twitter.com/search?q=netflix

    Now i have to decide if i want to even continue with the 2 a month plan, just pure Bull, good way to lose subscribers.

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  47. It would have been smarter to keep a flat rate for the Blu-Ray option. Myself and everyone I've talked to are dropping their plans down a level. You are loosing revenue across the board...

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  48. $1 a month for blu-ray was ok with me, I was able to watch the occasional blu-ray while maintaining my service, but an extra $4 / month on top of the 3 disk at a time... its too much!

    I dont want to complain too much, so i wont, But netflix can expect my vote against the price hike via my removing the service at the end of april.

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  49. Outrageous to quadruple my Blu-Ray fee. I have been waiting WEEKS to get some of my titles and they get skipped over and I get a standard DVD. So how is that fair to me? I can understand increasing the price some $2-3, but going from 1.00 to 4.00 on my plan is unfair. Just because I have a 3 disc plan doesn't guarantee that all my movies are going to be blu-ray discs. The same for any of the other plans. Hopefully there will be enough backlash that you'll adjust the fee, but if my price hike is still going to be $4 then I'll just drop the option because unless you improve your blu-ray availability and quit forcing me to wait I am not about to give you an extra $3.00 a month for nothing!

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  50. Just downgraded my account to 2 at a time to offset the cost. With this much of a premium on blu-rays I'm going to have a very low tolerance for having "long wait" for blu-ray titles. If the Blu-Ray access doesn't improve as a result of this I'm canceling.

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  51. RIP OFF, pure and simple. Bad timing for such a blatant money grab.

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  52. I was content to pay $1/month as an early adopter of Blu-ray movies. However, it seems to me that charging a flat rate per month for "Blu-ray access" -- even when no Blu-ray movies may be shipped out to that customer that month -- is ridiculous. Why not charge an extra 25 or 50 cents per Blu-ray title, rather than a flat rate? Or guarantee customers a refund for the previous month's Blu-ray fee if no Blu-ray titles were shipped out to them that month?

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  53. It defies credulity to say that you must raise Blu-Ray access prices by 5x to accommodate the fact that the discs are "as much as 30% more" costly than DVDs. I feel gouged, and this makes me question my entire relationship with Netflix, not just my relationship for Blu-Ray content.

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  54. Count me in as another ticked off long-time Netflix customer. This BETTER be the last price hike for Blu-ray.

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  55. Account downgraded. Way to go netflix. Even your competition is not doing this and now that Redbox is going to have blu-ray .. I may drop down even further and fill the gaps with them.

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  56. i removed blue-ray access from my account. and will be soon droping service totally if the high wait times for movies is not solved, removed 1 that was top in queue for over a month and ended up renting it through the 360 marketplace.

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  57. It really says something when a group of people blog on the internet and are 100% in agreement. There is not one voice posted yet that is defending this price increase.

    You're going to want to reconsider this, and take a page from Mark Zuckerberg.

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  58. I am dropping my Blu-ray access. My experience has been poor getting Blu-ray disks from Netflix. Out of the dozen or so Blu-ray disks I have rented, more than half have not played correctly. I have upgraded my Blu-ray player to the latest revision of firmware (which solved one single problem I had). But routinely the disks do not play. They freeze, or have other problems.

    The first 3 Blu-ray disks I rented had physical damage, that I reported, in exactly the same place.

    In general, I am not pleased with the Blu-ray experience I have had. And I don't think it is reasonable to spend more per month for a service that does not meeet my expectations.

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  59. Downgrading my account heavily right now. Extremely disappointed. What a ridiculous price. Enjoy the monthly subscription loss.

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  60. Versus last year, NetFlix profits are up 52% while revenue is only up 19%. Sure doesn't seem like rising costs are a big issue.

    I'd pay a little more for BlueRay, but can never get them... why not just charge them differently (count as 2 movies or something) for the few times they are available.

    When we are 100% BlueRay, should we expect a $15/month price increase?

    I just "updated" my plan to remove Blue Ray AND drop from 3 to 2 at a time. This month, I will check out Blockbuster plans. Sorry NetFlix, you are just becoming less and less important and charging more for it... there are alternatives and competitors.

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  61. I'll add a "me, too" for what nearly everyone else has said. Fine - IF it means Blu-ray availability comes in line with DVDs.

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  62. This is a complete joke to charge that much more for blu-ray. I dropped mine immediately and urge you all to do the same to send a message to Netflix. Blockbuster looks better every day.

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  63. really disapointing, how long until you start a surcharge on bandwidth used to stream online movies? thats got to be even more expensive then your bluray costs.

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  64. Absolutely agree with everyone's frustration over this extra charge for such a small percentage of the titles actually being available in Blu-Ray. Can we just have the option to switch off streaming and keep our occasional BD access at the same price? No interest in funding all those new XBox people sucking up all the bandwidth money that I'm paying for.

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  65. I also hope this means I will soon stop seeing 30% of my blurays come cracked and unplayable.

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  66. I am getting so tired of every business passing stuff on to the consumer.

    Netflix: Pay $4/month more
    Comcast: Pay whatever/month more
    Food stores: Pay more for your food
    Massachusetts: Increase tolls

    Each business will say to you "But it's only a few dollars more each month." Well, you know what, all of those few dollars more each month add up and now I'm paying A LOT more each month for lousy service from every business, including Netflix.

    Will this increase guarantee that I'll get Blu-ray any faster? Of course not! I've been waiting MONTHS for some titles in Blu-ray, despite those titles being in my top 5 in the queue.

    Looks like it's time to save myself about $20/month and think about getting rid of my Netflix subscription, where I don't get the value for my money anyway.

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  67. I too am very dissappointed with this decision! I think Netflix execs needed to have thought this out a little longer than laughing about how much more $$$ they will be receiving by making this move. I too have downgraded my account to 2 Unlimited. I am now saving $1 every month and their shipment costs will rise dramatically because I have more incentive to turn them around faster! Considering what they did to us was stupid and greedy...well now I am going to take a dollar away from them every month and multiply that by twelve. Now multiply that by...hmmmm...say 500,000 customer (very low estimate) and they will lose approximately $6,000,000 in monthly revenue which means a total of $72,000,000 in yearly revenue...LOST!!! Now add the increased shipment costs since people will turn in there movies faster which means more movies to ship out...YEAH...the screwed themselves ROYALLY with this move!!! It is greedy decision like these that can lead to a company's failure. I love the service but not at the prices they are offering. Enjoy losing my $12/per year Netflix...I hope you also enjoy losing $72,000,000 per year as well!

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  68. The extra charge for blu-ray was the only hesitation I had about recommending Netflix to friends. Now, it makes it even worse. This is something Blockbuster would do (and yet, they have no surcharge for blu-ray).

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  69. In my queue, I have 156 movies, and only 23 are blu-ray. I'd gladly pay a per-use fee of like $0.50 each time I actually got a blu-ray disc, but what's the point of a $2 monthly fee if I'm only on the 1-at-a-time plan? Just absurd.

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  70. This change has caused y wife and I to re-evaluate our plan. As low volume renters we are dropping from 3 at a time to 1 at a time and removing Blu-Ray from our service. She apparently didn't get the notice of the $1 surcharge in the past and was very upset that I "upgraded" her account.

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  71. Wow! I cancelled my subscription 5 minutes after reading this! Blockbuster doesn't charge extra for Bluray!

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  72. Color my blu-ray canceled.

    I watch a lot of back catalog stuff and often a month goes by without me seeing a blu-ray rental at all. I don't mind paying the surcharge for the ability to put it in my queue, but this is absurd. At the very least you should have offered an option for a per-disc surcharge for people who want to watch Blu-ray but only infrequently.

    I don't know what it is with entertainment companies feeling they are so recession proof they can start jacking up prices for the same level of service. I already closed down my local Hollywood Video rental account because they dropped their unlimited rentals plan for another point based one which costs $10 more a month for what we already had.

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  73. I will also be removing the blu-ray portion of my account. I wasn't happy with the $1 increase, but it was acceptable. Now to increase again, simply isn't worth it. This is the second time there has been a price increase for your service that has been blamed on blu-ray. It simply isn't worth the extra price to occasionally receive a blu-ray disc from my queue. Overall, you have had a wonderful service, but these rapid price changes really don't seem like you've planned very well. I am extremely disappointed with the recent price hike, and the way that you're seemingly jerking around your subscribers.

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  74. Thanks for the reminder netflix. I never thought I was getting $1 of blu-ray disks. They never seem available. Just dropped my blu-ray option.

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  75. This is very disappointing. I wouldn't mind the increase of cost if my queue was filled with Blu-Ray movies from top to bottom. And the fact that the top 20 in my queue is 80% DVD and 20% BD doesn't justify the cost. Is the price going to continually increase the more that ratio changes? Based on my viewing habits, I'll most likely only be looking at 1-2 BD a month yet I'll still be getting charged as if I'm viewing much more.

    I would much prefer a separate option for Blu-Ray, much like your tiers for DVD. $1 for a limited amount a month, $3 for unlimited. Blu-Ray is already treated as different media, so why isn't it being treating it on a different tier?

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  76. Wow, what outrage over a few bucks. I for one am happy to pay the extra $$$ for Blu Ray. I have no problems getting 8-10 Blu Rays per month on my 3 out plan. Sure, new releases take longer than the DVD version but who cares... lots of older titles are available to choose from so just wait for the demand on the new stuff to settle down. Unfortunately, spoiled brats want new releases on the first day available and that's just not realistic for a judicious business. In any case, I doubt most of the cancellation promises here will happen, but if they do, better for me I guess. Have fun with your standard DVDs.

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  77. Lame!

    I just changed my account from 3 DVDs a month to 2 to recover the change in cost for Blu-Ray.

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  78. Good by BluRay. $4 is absolutely ridiculous to expect me to pay that just to have movies sit at Long to Very Long wait in my Que. I'm not dropping your service completely, yet as I use the streaming. But one more straw and I'm done.

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  79. I just removed blu-ray access. I'd rather rent blu-ray at the local store than pay $2 extra per month just for the "privilege" of having it in my queue, even if I only get a new blu-ray movie every few weeks. This is not what Netflix is supposed to be out - you're changing!!!

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  80. A 300% increase is not warranted. If anything, the more customers who sign up for BluRays LOWERS your operating costs and provides you with MORE leverage/bargaining power with your suppliers to provide BluRays to YOU at a LOWER cost. Your operating costs haven't increased - they've decreased. I will seriously consider other alternatives as this is simply price gouging.

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  81. I suspect I'll be dropping my Netflix account completely.

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  82. The problem with statistics... 300% sounds like a big increase whereas $2 doesn't.

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  83. I'm extremely disappointed by this move considering that most of the titles in my queue are not available in blu-ray. I have the 3 DVD plan and I just can't justify a $4 increase for blu-ray.

    I know most people will just complain and keep paying, but I'm afraid I just can't. I've taken blu-ray access off my account. Perhaps if you guys reconsider some day or come up with a better pricing plan I'll reconsider. Until then, DVD works just fine.

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  84. Looks like I'll be saving $20.99 a month as Netflix just lost a customer.

    To all those who are just dropping down on your plan, you are still paying the company that is screwing you. cancel your account for 6 months then see if their prices drop. If netflix loses 10% of its customer base then they will change their mind...

    Way to piss on your high paying customers Netflix.

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  85. I have removed blu-ray from my account. I think increasing the price 300% was a mistake. It just isn't worth it.

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  86. Netflix, you provide a great service but please reconsider this price increase to be more inline with the additional access.

    You're losing my $3/month. I expect to pay more for Blu-ray but the price ratio just doesn't add up.

    If enough people cancel Blu-ray access, perhaps Netflix could introduce a pricing model that more accurately reflects the service.

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  87. I've downgraded my account so Netflix is now making less money off of me than before this change.

    Brilliant!

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  88. A 500% increase for the price to have blue-ray access is out of line. Get a grip!

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  89. Goodbye Netflix.
    Hello Blockbuster Online.

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  90. This is a bad bad bad idea. Netflix is raking in the cash OVERALL and now they are using the excuse "so we can buy more discs." Use the money you already have and buy more. Don't stick it to your subscribers in this rough economy.

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  91. I switched from Blockbuster over to Netflix because of 2 things.
    1. At the time, Blockbuster only had blu-ray online and not in store.
    2. Blockbuster raised prices on me twice in 1 year.
    Now Netflix is doing the same time. It's terrible. However, I have a 2 at a time plan. The new price is the same as Blockbuster's price but I don't get streaming with blockbuster on my Tivo. So the only thing I can do is downgrade to 1 at a time. This is horrible news. If Netflix said that the fee is to make sure I get the movie at the top of my queue at that very moment and not have to do a very long wait, I would pay for it. I also suspect that as blu-ray movies come down in price as DVDs did, we won't see a decrease in our rates either. Work on the streaming of new movies first guys.

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  92. First of all, the current cost of Blu-Ray is not higher than standard DVDs were a couple years back. You have benefited from the falling prices of standard DVDs but you now jack up the price for Blu-Ray.

    You want to charge me $5 extra per month when I have rarely had more than 2 of 4 discs on blu-ray? There is no way that I am anywhere near nor could it be possible for me to end up with a majority of my discs as Blu-Ray because most titles still are not available nor will they be in any reasonable amount of time nor will their prices remain at the current level when such pervasiveness exists.

    Next I should point out you don't even have your queueing mechanism working very well for Blu-ray. I end up with titles available in both formats as DVD instead of Blu-ray when I add them and sometimes (but not always), when I change them by hand to Blu-ray, they move to Awaiting release as they are not yet available in Blu-ray. Don't you think you should get your system working correctly before charging me more money?

    Finally, you keep bumping up the price. Is this the last time? How are we to know? I've lost any faith in being able to trust you guys. Do you bump up the price again at some point? Do you lower it if the price on Blu-rays comes down? Somehow I doubt that one.

    So the question isn't whether I stick with the Blu-ray option, but whether I stick with Netflix after yet one more instance of your bullshit practices. Do you just choose to announce a change and see how many people complain to determine whether it is a good policy?

    I've been a Netflix member since October 1999 according to my account page. It would be a shame to miss my 10 year anniversary, but I've become increasingly disillusioned by your disregard for your customer base.

    --Tim

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  93. I complained about $1 a month increase, but $4 a month extra for the 3 DVD plan? All I can say Netflix, is f**k you.

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  94. I have just removed Bluray from my account. I didn't want to do this, but I was left with little choice.

    Value is a powerful word these days, in these times, and Netflix has just pissed all over it. I have been a happy customer for many years. This one-two punch was just too much to bare.

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  95. EVERYONE, remove Blu-ray access for a month. Netflix has said that if you don't want the price hike to hit you, you have to remove Blu-Ray access by April 27th. They are probably going to do some monitoring to calculate the final +/- of this pricing change - let's all remove our blu-ray access to make the math as bad for them as it is for us!

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  96. $5 extra for BD access? Wow. Now I have to think about downgrading my plan or just outright cancel it.

    Not pleased.

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  97. Looks like the "waits" in my Blu Ray queue will be improving soon. Everyone too cheap to pay an extra $2 please move back to DVDs only so I can have a great selection of Blu Ray with no wait times.

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  98. I better see 75% of my movies coming in blu-ray format or I am gone after being a member since 2002.

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  99. Well I just downgraded from 3 to 2 disks per month. It may be time to reconsider blockbuster.

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  100. I don't know who to get mad at, netflix or the movie studios. Bluray still has a ridiculous price premium over dvd at retail stores..

    but

    The service on bluray titles at netflix really went downhill. I literally have had to wait a month to get the movie at the top of my queue. I'd say 2-3 weeks is average for bluray.

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  101. Not a problem, just removed bluray, thanks for saving me a buck a month netflix.

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  102. I really don't think that Netflix has considered what many others have said, they will lose money through plan reductions and people switching to the cheaper BLOCKBUSTER plans. This price increase is a big mistake. I will wait until the price change is scheduled to take effect. If it does, then I am switching to BLOCKBUSTER mostly out of principle. I don't care about the money, it is just the fact that Netflix is using a bait and switch tactic in my opinion. If the BLOCKBUSTER plan is more expensive, I will switch anyway, like I said, out of principle. I have been with Netflix for about 10 years and told many people about it. Not any more. If this price increase happens, I will be telling everyone I can to use BLOCKBUSTER.

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  103. I am most disappointed with this. I have been a customer from the beginning and this is the first time that Netflix service is being degraded (i.e. made more expensive, or less service for the same price). Given all the other options we have out there I think Netflix marketing just got a bit too clever. I am canceling my Blu Ray subscription. The improved picture quality isn't worth the additional money. Let's see what marketing thinks as they continue to expand their BluRay inventory when everyone cuts back either in number of movies or canceling BluRay.

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  104. I have been a member since April 2000. I was a shareholder for a while. NFLX is hitting all time highs. I think this draconian surcharge will make shareholders happy, but not members. It looks like it is time to move on. Congratulations Blockbuster.

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  105. Got the email announcement this morning and have already made the switch to Blockbuster. Bye Netflix.

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  106. Raising the price 4 times as much is ridiculous. Why pay 4 times as much, for much, much, slower delivery of Blu-ray movies.

    I'll think I will take a pass on this tremendous offer of higher payout and poor service.

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  107. I'll be shutting off my blu-ray access immediately. In fact, if blockbuster continues to not charge for blu-ray access, this might be the reason to switch.

    The increase in cost seems ridiculous. How can I justify an extra $4 on top of my regular netflix account - just for the privlidge of having access to their blu-ray library?

    If the goal is to increase blu-ray participation, then offer a promotion to get more customers involved. A price increase of this magnitude is only going to bring a slow death to netflix's blu-ray participation.

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  108. A 4x increase in the surcharge is ridiculous. It's a shame that I had to downgrade from 3 movies to 2 just to stay even. I've defended and promoted Netflix many times before but this really takes the wind out of my sails.

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  109. I've been a loyal customer for over seven years, and not once was I interested in trying a competitor before this. I always felt like I was getting good value for my money and the service was equal to the price, but with this large price increase and no corresponding mention of improved Blu-ray availability (as it appears I am not the only one with this problem) I see no reason to not investigate other options.

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  110. Had it...I had the bigger plan 4+ out at a time in addition to a bluray add on. I've barely used the program and now they want to charge me more??? $5 is a large upgrade...seems to me like they want to have the remaining members subsidize the lost subscribers...Blockbuster has blu rays for no additional charge! Especially since the newer bluray releases have significant delays (new Bond movie)...really disappointed in Netflix since i have been a member for years..

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  111. This isn't going well for you on Twitter. Lots of people canceling blu-ray, suggesting blockbuster or downgrading their accounts.
    The "automatic" optin is a massive fail.
    Might want to rethink this before Blockbuster makes a smart move to woo your customers.
    You're selling a luxury- not a necessity- times are tough. I just cancelled my blu-ray access. Most movies I want aren't on Blu-Ray,and I'm working too hard these days to watch as many movies as it is.

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  112. This is BS. It was bad enough when they added the $1 charge to get access to Blu-ray Discs. Now the 3 DVD plan will cost an extra $4 if you want to get Blu-ray Discs? I like Blu-ray is general, but it is a rip-off. It only costs companies about 50 cents more to press a BD than a DVD, but they charge at least $10 extra (new Blu-ray Disc releases are usually at least $25, even if it is a movie released in the 1980s).

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  113. New Netflix pricing:
    2 DVDs at a time with blu-ray => $16.99 a month

    Blockbuster by Mail:
    2 DVDs at a time with blu-ray => $13.99 a month

    Netflix is now over 20% higher than Blockbuster for the exact same plan.

    I had never even looked into Blockbuster's service before, but now it's starting to look pretty good. Time to switch. I am putting the Netflix account on hold and signing up for Blockbuster free trial right now to give it a shot.

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  114. I'm reaching a limit on good movies even available in blu-ray. I struggled to pick anything worth watching and now they claim they need more money.

    They already profit off the plan
    so why a 2 dollare hike? Feel like I'm in "Better off Dead" and the paperboy is after me.

    Lame, inexcusable, money profiting venture to shore up whatever they lost in the stock market.

    Time to cancel the entire thing until they come to their senses.

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  115. Only 1.3% of NetFlix's 100,000 DVD titles are available on Blu-ray.

    Hardly any of the movies in my queue are even available on Blu-ray. Yet NetFlix plans to charge me an additional $3 per month to use their Blu-ray service? So, in reality, they want to charge a fee for a service that they can't even provide.

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  116. Only 1.3% of NetFlix's 100,000 DVD titles are available on Blu-ray.

    Hardly any of the movies in my queue are even available on Blu-ray. Yet NetFlix plans to charge me an additional $3 per month to use their Blu-ray service? So, in reality, they want to charge a fee for a service that they can't even provide.

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  117. btw; have cancelled my account...Strange that they do not have a open comment section on why you are cancelling. looks like this blog will have to do and i do hope it gets back to management!!

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  118. Only 1.3% of NetFlix's 100,000 DVD titles are available on Blu-ray.

    Hardly any of the movies in my queue are even available on Blu-ray. Yet NetFlix plans to charge me an additional $3 per month to use their Blu-ray service? So, in reality, they want to charge a fee for a service that they can't even provide.

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  119. This is outrage! I am dropping my plan to 2 dvds! Anymore raise and I am switching to Blockbuster!

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  120. What a total rip off. Only a tiny fraction of my viewing is Blu-ray, yet I'm now being asked to pony up an extra $50 a year for it, even though I only see a handful of blu ray titles in a year (I am mostly using the Roku Netflix box for my viewing these days). It's nice to watch the occasional movie in blu-ray, but very unfair to be asked to pay so much more for such a seldom used privilege.

    I am very unhappy about being strong armed in this way. I guess I'll just drop down to the one disk at a time option.

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  121. This price increase is retarded and you should eat shit and die. Netflix is falling to the Blockbuster and Sirius/XM trend of "charge the shit out of them since theres no or only a horrible alternative."

    I'd rather pay nothing and go back to downloaded ripped movies than another fee increase. So long Netshits.

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  122. 3/30/09 - Hello VP-Marketing Jessie Becker -- The thought process on the Blu-Ray increase is interesting. 1. The economy is stinko now, but you've bumped prices anyway. 2. The justification for increasing pricing is that you wish to expand the library. The old $1./mo. surcharge for Blu-Ray was perceived by this household as very reasonable when we signed up 16 days ago. BINGO, a price increase! A good faith effort by NETFLIX would be to limit the increase either by time or offer a rebate to subscribers once your library is expanded. Frankly, I am watching VERY carefully to see if this is just the first of several increases. We fired DISH 2 weeks ago, and we will fire Time Warner if they bump prices. Jessie --- I dare you to let customers "rate" the price increase. Also, it strikes me as very interesting that NETFLIX customer service ONLY wants telephone calls and does not accept email comments. Sort of a one way conversation? Flamage limitation? Yes, a $2./mo. increase does matter. Is the customer always right? or just crabby?

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  123. LAME.

    The increase in cost better mean less time waiting for Blu-ray movies, instead of the months I have to wait now for new releases, otherwise you can keep your Blu-ray and I'll find them somewhere else. Blatant bait-and-switch as has been posted already.

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  124. Pretty lame...just canceled my membership.

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  125. What a great idea in this economy. Right.

    Lure people in with a cheap base rate via broadcast and print spots and then fish them out w/ a (now overpriced) Blu-Ray plan. If anything you should be charging less as Blu-Ray discs are coming down in price.

    Looks like I will be going back to Blockbuster.

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  126. Why don’t you show us the how many blu-ray discs, on average, you send out per account per month? Does it really warrant a $4 fee increase for (I’m assuming most popular) 3 DVD Unlimited Plan? I can’t say how disappointed I’m with the company’s decision going forward…and I never thought I would say this after being a royal subscriber for over 4 years.
    I guess I’ll be going with Blockbuster starting next month. Thanks Netflix!

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  127. The price increase fails to account for whether a subscriber views a blu-ray title during a month or not.

    I presently have the blu-ray option on my account. With comparably few blu-ray titles to choose from - or limited availability of those - than DVD, a month or more will go by before I receive a blu-ray title in the mail.

    So I wonder, what do I pay the premium for? The option to watch blu-ray or for viewing a blu-ray title?

    Sure it's only one dollar, though now three, since I have the 2 Unlimited plan. It isn't the price, but the principle of charging additional for something a customer may or may not use that is the problem. Further, competitors as a number of people stated, do not follow this practice.

    Perhaps it shouldn't come as a surprise, as Reed Hastings stated in the April 2008 shareholders meeting, "Consumers are used to paying more for high definition content in every other channel...". Whether they are used to paying more or not, does not mean that Netflix has to charge more.

    Further, I stream movies as much as possible. According to The Business Insider article http://www.businessinsider.com/netflix-pays-about-a-nickel-to-stream-each-movie-online-2009-3 it costs Netflix less than one-tenth to stream a movie versus mail one. The cost of blu-ray is arguably offset by those customers who stream more movies than they receive in the mail due to less money paid towards postage or even the frequency of postage.

    In light of this announcement and in addition to the reasons above, I am not only removing the blu-ray option from my account, but also reducing my plan to 1 Unlimited. The end result is that Netflix will now receive $7 less a month than if I remained on the 2 Unlimited / blu-ray plan.

    If / when the blu-ray premium is removed, I will gladly revert my account to the 2 Unlimited plan.

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  128. No more Blu-ray for me. Just removed it and saved a $1. $4 a month for very limited selection and limited availalbity.

    Brilliant. What did Netflixs hire there management from GM?

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  129. Downgraded from 3->2 and dropped BR altogether.

    Perhaps you would have been better off waiting until you had enough BR availability to support this increase. Very few of the movies I put in my queue were in that list of 1300.

    As someone who had BR access for < 1 month I was only able to justify the relatively sparse selection by the minimal cost.

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  130. Just dropped to the 2 a month plan; looking at my Queue, I'd say easily 90% of movies are still not blu-ray.

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  131. Your 500% increase on my account is now resulting in a -100% blu-ray fee loss as I am cancelling it and you will get no more blu-ray revenue from me.

    EPIC FAIL.

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  132. I'm not happy with this change either. I'd much rather see a small additional charge per Blu-ray disc that actually gets shipped to me.

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  133. Thanks for the warning. Until you offer better pricing or availability, I've removed Blu-Rays from my account.

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  134. I have had a movie in my queue for like 3 months and is still very long wait on blue ray format. Bullcrap. I urge everyone to either drop blu-ray from your plan or drop Netflix all together. If we all just complain here and don't make changes we will get raked over the coals again and again. Have we not seen enough corporate greed latley. Change starts with us!!!!!

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  135. I will definitely be downgrading my membership. It's just not worth it. Too many other options, like Apple TV, Amazon, etc all of whose quality will keep getting better. I hope you rethink this and roll it back, Netflix.

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  136. Your stock is the best its ever been, your revenue is the best its ever been and your charging your LOYAL customers MORE money? I don't get it, why ruin a good thing? Netflix you are getting too greedy, there are other options.

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  137. Wow, that's a huge price increase. I know Blu-Ray discs cost more, but this fee seems to be very insensitive to the individual user's actual use of Blu-Ray. As many people have said above, if you rarely elect to get a Blu-Ray (due to limited availability or long wait times), you shouldn't be paying $4+ more a month.

    You need to look at the shift to Blu-Ray as a transition to a new medium, not a specialty service. Blu-Ray is _replacing_ DVD (albeit slowly), and your pricing models should not alienate early adopters, who are typically willing to pay a reasonable premium for access to the cutting edge. No reason to gouge them, though. Sheesh.

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  138. I've been a very happy and proud customer of Netflix (and former stock holder) since February 2002. I was absolutely floored when I saw the most recent proposal to raise the blu-ray use fee to $4.00 from $1.00. A 400% increase! There are other services that I can use to receive HD or blu ray content. I will be terminating my membership by the end of my next billing cycle. I will promptly join REDBOX or invest in an Apple TV (which I've postponed buying because of Netflix) since you are no longer in the business of providing an excellent service at an affordable and reasonable membership rate. I also understand that REDBOX has Blu Ray discs for a $1.00 rental fee. I hope that you will reconsider this exaggerated price increase especially in this economic climate.

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  139. There is a balance here, that is being missed. The DVD's get sent through the mail, and some Netflix customers are not as cautios with them as others. DVD's do get damaged, and have to be replaced. Blu rays are much more resilient, so although the 'startup' cost for each disk is higher, the long term running cost should be lower. We have dropped the Blu Ray inclusion from our account. If it goes back to $1, we will snap it up again, but it is not worth $4 to us.

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  140. Netflix uses fuzzy math like 60% increase in Blue-Ray movies... The true math is - most titles still are not on blue ray and it does not warrant this much of a price increase!

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  141. I've just removed the option for Blu-Ray access from my account.

    Blockbuster is looking better and better!

    Way to go Netflix... maybe us lowly customers will hit you where it hurts, just like you do to us... in the wallet.

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  142. Incredibly poor choice on Netflix's part. Since the $1 a month increase, my service has not improved at all. While Netflix may be a better service than the competition and a reasonable alternative to brick-n-mortar rental services, this does not make your service perfect in any way.

    Today, you informed me that my service would be increasing almost 25% in price next month. That is simply unfair and uncalled for.

    I've cancelled the BD option on my account and looking into alternatives, even though I've been a loyal customer for 9 years. You're actually making me consider trying the competition.

    GREAT JOB, NETFLIX!

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  143. I think this is a very poor decision and I plan on dropping it from my account.

    Work through the logic here:

    You claim blu ray discs cost often 30% more.

    Ok, at my 16.99/month plan if I could get all blu ray and they were all worst case of %30... that should lead to an increase of 16.99 * .30 = 5.10. So at $4 we'd call that a 'deal'

    But wait:
    I can't always get Blu ray. How about comparing your selection. You claim over 100,000 titles on DVD and only 1,300 on blu ray. We'll give you the benefit here and call it 2%. So 2% of the discs I can rent cost 30% more. So we are talking < 1% price increase.

    I'm not insane, I do know that those 1,300 titles are probably much more popular than a large portion of your 100,000 DVDs. Lets say that we even go so far as to say that every other disc a Bluray subscriber gets is in fact bluray. Thats still only a 15% price increase for NetFlix. So that's $2.50 on my account.

    However there is another factor. I believe the average price of a DVD has dropped significantly since I signed up for my netflix account, as a matter of fact I think the price of bluray is at or below the price of DVDs when I started subscribing. Bluray may be more expensive, but it also pushed DVD prices down. Since you pass on the cost do you also pass on the savings?

    So lets say the average cost of a Bluray now equals the cost of a DVD when I signed up and DVDs have dropped. I have a smaller select of bluray than I did even when I signed up for DVD only. So now we are talking less value from the netflix service. So will your price drop? I doubt it.

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  144. Wow, I'm so disappointed I'm going to leave a comment saying so.

    $1/mo seemed fine for a premium content, and tiering makes sense as well. But why does it have to start at $1 and go up from there?

    ReplyDelete
  145. I appreciate the advance warning on the price increase. I've marked my calendar to drop my Blu-Ray access just before the end of my current billing cycle. I was already reluctantly paying $1/mo (+ tax) extra, but as I average 0-1 Blu-Rays out at a time, more than doubling the fee for the service is not a justifiable expense for me. Thanks for giving me an excuse to take back some of my money. Best of luck on building your Blu-Ray library.

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  146. I needed to cut back on some things and was undecided between XM and Netflix, thanks for making it easy for me. Another price increase for Blu-ray and still no sign of streaming to my PS3 has reduced the value to the point where it's just not worth it anymore.

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  147. The responses here are funny. Businesses don't need to justify price increases to customers. Maybe it costs more for Blu Ray or maybe Reed just wants to buy a new car. Either way, pay up or quit, just stop whining. You're not entitled to Blu Ray for no additional cost.

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  148. This is a huge disappointment. Because I paid a fortune for the TV and PS3 to play Blu Ray movies does not mean I'm loaded and can afford to pay more for the privilege to watch movies. I subscribed to NetFlix because I can't afford to constantly buy movies now, and I honestly see this hurting you more then helping. A comment just to my left says they'll be dropping their plan to a lower tier.

    I understand that in this economy, a lot of businesses need to adapt to survive. Keep in mind that your customers are in the same boat, and we don't want to go under so you can stay afloat.

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  149. This is so ridiculous!! I'm switching back to just reg. DVDs. I hate you, NETFLIX!!

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  150. No problem, I can afford it, it's worth it...

    BUT, how are we doing with PS3 Integration?... now THAT would make it awesome...

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  151. I am very disappointed. I have been a Netflix member for almost 7 years now. $1 was acceptable. But, $7 for my 6 at a time plan is too much. That would have brought me up to $43.99 per month. Not worth is. You just exceeded my value threshold.

    I have removed Blu-Ray access from my account and will go to my local Blockbuster to rent Blu-Ray movies.

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  152. If I am paying 3 dollars extra per month for Blu-Ray, I expect you to purchase more copies so every new release doesn't immediately go to Very Long Wait and stay there for months.

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  153. I just signed up with Netflix a few months ago and am going to cancel. I have been happy with the service but Blockbuster is now cheaper and gives me more options since I can exchange 2 movies a month at my local store. Too bad. I think this is very greedy on the part of Netflix for Blu-Ray owners.

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  154. Like many other customers (obviously), I will be removing Blu-ray access from my account as a result of this proposed price increase. I will also consider canceling my service for the first time since signing up, and looking at Blockbuster Online as well as brick-n-motar services as a replacement.

    I don't understand why a per-rental pricing scale was not adopted. Giving your loyal customers a hefty price hike on an unnecessary "all or nothing" upgrade to blu-ray access is a good way to upset the average home viewer.

    I sincerely hope that Netflix reconsiders this horrible decision.

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  155. I did the $1 upgrade for a while, but it would take 2 or 3 tries before I got a non-cracked Bluray of a movie. It was very frustrating and in the end I saved the dollar and went back to DVD.

    This plan is crazy though. Charge me $1 each time you send me a Bluray disc. I won't have a fixed monthly fee, but at least it would be fair.

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  156. I am extremely disappointed that you have decided to charge us extra for blu-ray access. Since my membership with netflix, the quality of dvds being shipped has worsened; either dvds are scratched badly, or have been labeled wrong or the wrong disc has been sent. I am pretty sure that I am going to cancel my account soon as my friends already have and moved over to Blockbuster.

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  157. Business Fail.

    I was on the 4 disc w/BR plan. Now I'm on the 3 disc w/BR plan.

    You just gave up 20% in revenue with no appreciable loss in quality of service to me (nor any reduction in my use of the service).

    4 is not that much more convenient that 3, especially when you consider that far less that all offerings are on blue ray.

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  158. I will be looking for alternative service providers.

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  159. Well, my account will be cancelled as of this announcement. Blockbuster looks pretty good right now and there's two stores in a 5 block radius of my house.

    This is just a tactic to raise prices on the backs of a small percentage of your customer base that shows it has disposable income by purchasing a high end dvd player. This has nohthing to do with the higher cost of blu-ray dvds. The tiered pricing and percentage increases relative to base subscription rates make that clear as day. People with 8 out plans are not having 7 or 8 blu-rays out at a time! Give me a break! I will be contributing to a decrease in revenue available for blu-ray purchases.

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  160. I only wish I had Blu Ray access on my account already so I could drop it and inflict some pain, but I wouldn't pay $1 a month extra for the "privilege" of having Blu Ray discs in my queue to begin with. This is quite an outrageous act from a company that has basically been for the little guy for years and always been about great customer service.

    The idea of charging a tiered price for particular numbers of Blu Ray discs out at a time seems more reasonable if you must charge extra (I'm still not convinced). From the sound of it, however, it seems Blu Ray is in such high demand that you can't keep up with it, and charging an extended premium is your way to either reduce demand (seemingly successful), raise money to combat the problem (doubtful for one with such deep pockets), or just gouge the heck out of people because the bean counters said you could make a lot of money in the process (not in line with previous corporate conduct, but what are we to believe?).

    Without any guarantee of increased service and availability, this blatant ripoff just isn't warranted.

    Member since Feb, 2000.

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  161. I have 3 profiles. 2 or the 3 dont use bluray. Am I still going to get charged the $4? or the more appropriate 1 or 2

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  162. "And as you’ve probably heard, Blu-ray discs are substantially more expensive than standard definition DVDs – often as much as 30% more."

    This is simply not true for most studios (Fox and MGM excluded). Most Blu-rays sell for $5 more than their DVD counterparts, if that. Take a look at prices on Amazon.com.

    I have been a member of Netflix since 1999, and find this increase unacceptable.

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  163. It sounds like the netflix marketing people need a refresher course. They did the same thing with the $1 fee that they are doing now - providing incentive to downgrade your account. Instead, they should design the bluray fee so that it gets smaller as you choose the more expensive account options.

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  164. I just cancelled my blu ray access. will most likely cancel netflix and return to blockbuster and trading movies instore for free each month. i miss that service and only came over to netflix for the streaming. but the streaming sucks and this blows. does netflix not recognize its audience?

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  165. Will these higher fees be dedicated to purchasing enough Blu-Ray discs to eliminate the hated "long wait" status? Or is the fee just going to increase corporate profits?

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  166. I am going to drop Blue-Ray access and will be looking for alternative service. Blockbuster ?

    If anyone know of any other good service or plans please post details here. This is a great place to post as many customers will be dropping from Netflix soon.

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  167. It's fine to charge a little extra for Blu-ray access, provided that customers who pay premium for this feature are getting a reliable service. As it currently stands, Blu-ray titles are limited, and the ones that are available often have longer waits than the same title on DVD. The number of actual Blu-ray titles I get to watch per month does not justify the $4 premium. It is a mistake to charge more for a service that is, essentially, more unreliable. I for one will be downgrading my plan to recoup the costs, if not switching to another service altogether.

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  168. I think this price increase is totally unacceptable.

    I have cancelled my entire account after 2 years. There's other movie
    services until "Jessie" decides to come to her senses. I subscriber numbers go down...the shareholders will not like it...and they will recind the increase. Let's band together with a solid message.

    Cancel today!

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  169. I have a Blu-Ray player and have the one-at-a-time plan. I opted for Blu-Ray for additional $1.00 but cancelled after Netflix keeps indicating all their recent (Blu-Ray) DVDs were long or short wait. If you don't get Blu-Ray dvds because Netflix won't send them, why pay for extra for the gamble? If paying extra then Netflix needs to guarantee you get them. I receive my Blu-Rays from Blockbuster at no extra cost.

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  170. Bad idea. Netflix will loose customers. I will be dropping..

    CANCEL NETFLIX. BAD TIME TO INCREASE PRICE.

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  171. Dear Netflix,
    This is a bunch of crap. Most of the people I speak to concerning the quality of your discs is deplorable. Having a procedure in place to replace a defective disc falls far short of testing the disc before you send it out - before we make plans and sit down to watch it only to be disappointed when it fails to play or skips chapters or freezes. This happens a lot if you hadn't heard. And, don't quote me some data points about returns either because most people don't report the problem - they just store away the thought that Netflix is becoming worse and worse. Doubling the cost of blue-ray rentals is pure rip-off. I can't wait until a competitor shows up who provides quality service and product - you know, they way Netflix did when they first started.
    Fed-up Customer

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  172. Like many others, I'm dropping a plan level, too. This is particularly annoying, since most movies are not on Blu-ray yet, and I only get one or two Blu-ray discs for every 5-6 DVDs.

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  173. This made me decide to switch from 3-at-a-time unlimited to 1-at-a-time, wasn't worth it for me. Might end up dropping them all together...

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  174. The more I think about this, all these downgrades people saying they're doing today may just be playing into Netflix hands and what they wanted all along. Think about it this way: they clearly don't have enough discs right now to go around, given all the long waits. They could buy more discs to decrese the wait, but that would cost money. So instead they decide to jack up the blu-ray pricing, causing lots of people to cancel their blu-ray subscriptions. Problem solved. Now demand gets lowered to the amount of discs they have available and at most they're only losing out on the extra $1 we were already paying.

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  175. I'd rather save the $6 per month and just buy blu-rays; so, I'll be dropping blu-ray access from my account.

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  176. This is completely ridiculous. I can understand raising the price to one dollar extra per month for blu-ray, and I think it's an acceptable price to pay, but the new changes you have made are completely ridiculous. I am not going to pay for this and will remove my blu-ray subscription, just like many people will do i am sure. You will end up losing more money by raising your prices like this than if you had stuck to one dollar more for every plan.

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  177. Well that is a 400% increase for the cost of Blu-Ray (was $1 now $4) for me. I am trying out Blockbuster 2 week trial period where Blu-Ray is free.

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  178. I just downgraded my plan. I hope more Netflix customers do the same.

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  179. I just dropped Blu ray option, and I am checking Blockbuster, so maybe this will be a good bye for now to Netflix.

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  180. I think that Netflix should offer the option of paying an additional fee for every blue-ray disc that we actually receive... or paying a flat monthly fee for unlimited. Once the blue-ray delays are gone (if it ever happens), I'd be more likely to consider switching to the new flat fee for blue-ray without feeling ripped-off.

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  181. What a load of H.S. Why is it you marketing types always take the easy way out - just pass on the cost to the customer? How stupid and out of touch do you have to be to understand raising prices on a luxury product in an economy when people are examining every penney they spend is just stupid. There's no other word for it. You should be offering more for less - not the other way around. You think people aren't going to drop out or downgrade their plans? What a keen marketer you are, Jessie. You should apply at GM or Chrysler with your expertise - let's see - people can't afford new cars so let's raise the prices.

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  182. Just dropped my blu-ray effective at my next billing cycle.
    Im still curious as to how many people actually will. If you really are mad, please cancel, send them a message, and dont shrug it off.

    Also if anyone is interested... REDBOX offers free rentals on monday if you sign up for their text messages!

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  183. I've got a few Blu-ray titles on my queue that haven't shipped yet since there was a wait period for them. With this increase in cost this better not happen ever again. Otherwise I will take my business elsewhere...

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  184. Bad form Netflix. The cost of a BD movie compared to a non-BD movie is not 4x. You would have had me at 2x with minimal complaint. My boycott begins NOW! I wonder what Blockbuster is doing?

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  185. This is a ridiculous rate hike for Blu-ray movies! I thought the $1 was uncalled for; now a $4 charge on my 3-out-at-a-time plan; that's preposterous! Like some other people have written, I'm gonna be checking out Blockbuster. Recently it seems that every movie I put on my queue has a long wait anyway, whether it's a DVD or Blu-ray; it didn't use to be like that. Sounds like Netflix is getting fewer copies of each movie and then charging us more.

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  186. i am leaving netflix because of this.

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  187. DEMAND A FIX FOR CONSTANT CRACKED BLU-RAY DISKS BEFORE ANY PRICE INCREASE

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  188. well, it is clear that Netflix has become more concerned about the company's stock price and not its customers wallets - Netflix managements is making so much money from thier stock sales while we keep getting screwed by price increase -

    i just downgraded my plan - and will be more efficient on my movies now - not making any additional money from me on this!!

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  189. If Blockbuster is smart they will capitalize on Jessie's stupidity and offer an attractive offer to switch from netflix.

    That way it will draw attention from management for Jessie "sticking it to the subscribers", that results in a mass exodus.

    Hmmmmm does anybody remember "NEW COKE" .......or the brilliant guy that suggested it???

    You don't mess with a good thing especially in a down economy.

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  190. Hope the accountants have got their numbers right, I will be reducing my plan from 8.99 to 4.99 just so it costs you more than it will cost me.

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  191. Lame. I'm not even getting many Bluray discs and I'm still going to get charged a flat extra fee? And now you up the fee? I'll be investigating other services ASAP.

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  192. Dropped Blu-Ray from my account.

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  193. Adding my voice to those that are packing up and moving on. Not paying an additional $4 a month for your service simply because of Blu-Ray. Since I stopped streaming a while back due to poor title availability, there's no reason for me not to switch to Blockbuster. At least I can make last-minute swaps when the gf wants to watch something other than what I've got.

    So long Netflix, hope the price increase was worth all the downgrades / cancellations.

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  194. Starbucks Venti Latte-4.75
    5 days a week=over 20 bucks x4=80.00 or so for coffee a month.


    Netflix Bluray increase-1-9 dollars a month.great entertainment value,saves me gas, cheap fun for an entire month. HMMMMM.

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  195. This is a blatant money grab on Netflix' part. BluRay is the technology of the future. If they need to start cutting back on regular DVD offerings, then they should do so to keep up with customer demand for BluRay. More and more people are switching to the newer BluRay technology and with just 1,300 titles in the BluRay library, it hardly seems worth it. This huge hike - in my case $3 per month - is nothing short of Netflix' way of raising capital to keep up with customer demand. Sell stock or something! The extra $3 may not be a lot, but with 10% - read 1 million customers - asking for BluRay per month, the extra $3 is a LOT of money long term and I doubt that their BluRay offerings will significantly improve since older films are not going BluRay overall and it is really mostly newer titles who have the BluRay option.

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  196. This is complete BS, I am paying for a service, not buying something. It's not my problem the DVD manufactures charge more for Blu-ray. $1 more is even unreasonable. Maybe they should bump their streaming HD library instead of investing so much in a format that will be gone in 5 years. I would have been more willing to pay $1 for HD through my xbox than a blu-ray.

    There are plenty on DVD subscription services out there, some with games as well. Time to move on to another cheaper company.

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  197. Hi, it's me here, common Netflix customer that added Blu-ray access to my account. This message does not apply to you if you aren't Jessie Becker, VP of Marketing.

    As the number of Blue-ray titles for me to rent has steadily risen to 60% over the past 6-months and as my fellow members who now get Blu-ray have increased their numbers to more than 10%. I think it's high time to lower the boom and start charging us more. I am fed up with the price we've been paying to enjoy "Long Wait", "Not Avaiable", and "Short Wait" and feel that you should double my pricing for this opportunity.

    I mean, it's only fair that you increase your profits while the rest of us lose our jobs - don't you? It isn't like we are getting more and more bad discs or paying a premium to watch Blu-ray titles or anything like that.

    Last night we almost watched a new release with our party set up around movie night - almost because it quit in the middle. But, hey,I know you are doing your best to rely on us to tell you that a disc is bad and that you certainly could not be expected to spend any additional expense on testing before you send it out. Me and the other 5-people felt quite a relief when we saw that we could go online and report a problem - now that is really customer service that I don't mind doubling my fee to support!

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  198. Though I have nothing extra to add to what has been said here, I am adding a comment anyway in the hope that it has some effect (not that it did last time, and I don't think anyone reads these comments, they just post things here to make it feel that way).

    Just another "jolly" up-beat marketing announcement on how we should all feel better about handing over more money for the 5 year plan. Production is up comrades, rejoice! We have used all the $1 payments we took from you before to buy more blu-ray disks. Obviously, now we have more, we need to charge you for the right to rent them! Rejoice comrades, there are more disks available!

    The $1 a month increase annoyed me because the amortization costs didn't add up in my mind. I assume that Netflix don't pay for one disk at a time at the full retail price and then pay a rental royalty on top of that, but even if that were the case, $1 per month extra should cover it given that blu ray disks last longer anyway.

    $4 a month extra is just a rip off number plucked out of the same calculations that banks use to set charges (raise until a certain complaint level occurs then trim back). If the costs are really that much higher then someone screwed up the negotiations with the movie distributors.

    This, coupled with the fact that I should have looked at the online viewing selection before I bought a netflix compatible blu-ray player (and then I wouldn't have done) just leaves a sour taste.

    There is supposedly a recession, which seems like a perfect time to increase an already difficult to justify cost by multiplying it by 4. Doesn't matter though because no doubt the stock price will be up on this news eh?

    If Netflix want to be honest, then publish the cost justification for all to see. If it is real, then we will accept it. However, I have no doubt that this is 'commercially sensitive information' that could not possibly be released. So commercially sensitive in fact, that the fools in marketing and sales didn't look at that data either.

    The whole movie industry is just a massive rip off, so I guess we should expect this, but maybe enough people can wake up from apathy to complain. However, given that you can't send Netflix any email, and telephone wait times are 5 to 10 minutes, then I doubt it.

    Oh well, time to go somewhere else... Hmm, Blockbuster don't charge extra for their blu-ray disks - how interesting. Mind you, I bet they see this as an opportunity to charge $2 extra and tell us how good they are to their customers.

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  199. I'll also be dropping my plan from 2-at-a-time to 1-at-a-time or even the el cheapo entry level plan. This is a disappointing change.

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  200. Yes, Blu-Rays cost more than DVDs ... right now. How much did the average DVD cost when Netflix was starting? A few dollars less than Blu-rays do now? Blu-Ray prices are rapidly dropping and will continue to drop as streaming media (and the economic downturn) put pressure on the market. This is a back-handed push to move users away from disc-based media to Netflix streaming. Once the numbers of subscribers using paying for Blu-rays drops low enough, Netflix can discontinue the service altogether. Then, there will be a push to discontinue DVD so that the more profitable streaming service is the only game.

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