Wednesday, March 26, 2008

Netflix now wider, more personalized

This morning we launched a few changes to the website.

The homepage has a completely new design. It has larger box shots and shows your recent activity so you can see at a glance what we've received or shipped. The movie selection and rows are personalized, meaning that they're responsive to your ratings and rentals - they'll change over time if/as your interests and tastes change. We've included explanations of why we are showing those particular movies, and making it a little easier to rate genres and sub-genres directly on the page - so you don't have to dig through the site to tell us that you love (or hate) Action Thrillers, for example.

If you click on Browse Instant, you'll see that we've carried the new design into that section as well. We hope that will make it easier to find movies and TV shows to watch instantly. These rows are also personalized and responsive, just like on the homepage.

Overall, the whole site is now a little wider so you'll see that most of the pages have a little more white space.

The Queue has an updated look, but the functionality is mostly the same, although a few things have changed slightly in design or placement. [Note for HD/Blu-ray enabled users: there's a bug and the format column isn't showing - this will be fixed in the next few days. We're also working on another bug that is causing some of you to not see recommendations or predicted ratings.]

We think these changes will make it easier for you to find movies you'll love. It's a work in progress. Take a look, and let us know what you think.