Monday, November 3, 2008

Ending sales of previously viewed DVDs on website

Hi, it’s Meghan here, and I have some news for those of you who purchase previously viewed DVDs through the Netflix Web site.

As you know, our core business is delivering great movie rentals to you on DVD by mail and instantly to the computer and TV, so we’ve decided it makes sense for us to focus exclusively on that. This means we will stop selling previously viewed DVDs through the Web site. We’re sorry for any inconvenience for those of you who regularly purchase DVDs at Netflix, but we’re excited about being able to spend the extra time focusing on continually improving our core rental business for you.

Online sales will continue through the end of the day on November 30th. Until then, please feel free to shop our wide selection of previously viewed titles available at prices as low as $5.99. Click here to see the selection.

NOTE: I'd like to clarify that although we will stop selling our previously viewed DVDs on the website after November 30th, this is in no way an indicator of moving away from DVDs. On the contrary, we believe that DVDs will continue to be important for the next five to ten years at least, and are continually adding new DVD and Blu-ray discs to our catalog.

554 comments:

  1. What do you plan on doing with your old DVDs that you don't need anymore then...?

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  2. Just another step in their plan to eventually eliminate dvds entirely.

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  3. Are you going out of business? First you charge more for us to have the privilege to have BluRay movies in our que constantly at "Long Wait." Now you are taking away a source of revenue. One that I find very useful and cheaper than WalMart often times. I really don't get it. I'd love for y'all to explain it to me. Having teh DVD store can't be that big of a strain on your company. I really don't want to switch back to Blockbuster. I really love the Netflix service, and am counting the hours until it comes to my 360. But now I have fears that this is going to go away as well, because it isn't about DVD rentals. Stop the downward spiral people. Stop before this becomes worse than Blockbuster online.

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  4. Netflix will resell the DVDs to wholesalers in bulk.

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  5. New article confirming that Netflix is already reselling the DVDs.

    http://www.alleyinsider.com/2008/10/netflix-street-vendor-update-totally-legit

    From the article:
    "We sell previously viewed DVDs to wholesalers who then re-sell them..."

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  6. Wow, really sad to hear this. I loved this service.

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  7. Blockbuster online still sells previously viewed DVDs...I'm seriously considering going back to them. And I really hate Blockbuster.

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  8. Yeah, not a fan of your new plan. I loved buying the dvd's through Netflix. I was just saying today how how convenient it was set up but now I'm quite disappointed.

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  9. what is up with you guys and removing features? Don't companies usually try to add features?

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  10. I'm very disappointed. I use this service all the time and it's one of the main reasons I use netflix. I'd hate to go back to Blockbuster as well.

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  11. Being able to purchase previously viewed movies from Netflix was a huge bonus of my membership. I am truly sorry to lose that benefit. I hate to lose features to my membership, and I hope this is not a trend. Times are tough enough, and I've already quit several memberships in an attempt to "trim the fat" from my budget. Please don't take away the features and perks that so many of us have enjoyed so much. Perks, like purchasing DVD's, have made my membership worth every cent. I've truly enjoyed Netflix as it is!

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  12. What in the world is up at Netflix?? One would think in today's economy that a huge company like Netflix would want to KEEP revenue and not send it out the door. I enjoy purchasing DVDs from Netfilx because they are guaranteed to be in great condition and at my door in record time. What brilliant financial mind came up with this award winning idea? Whoever they are, fire them. You all are now sending millions upon millions of dollars to Blockbuster, Amazon, and eBay. This without a doubt, the most boneheaded move you all have ever made... WTF Netflix???

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  13. This makes sense to me -- it's never seemed like that much of a core business, and the availability was hit-or-miss. I hope that NF instead partners with someone like Amazon, maybe $1 off the purchase of any DVD we've watched from NF?

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  14. I am not a fan of this idea either, I usually dont comment when company do things like this, but I had to this time. I like being able to buy movies at a good price and they get delivered to me...

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  15. Please consider revising this decision, its a major part of the service for me and many others

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  16. NOOOOOOO! please I love to buy the DVDs for my son to watch over and over!

    Soledad

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  17. This seems to be a bad business decision. What do you plan to do with the extra inventory? This was a really good service and frankly it surprises me that NF is going to stop doing this. It seemed that this was a good way to gain extra money and get rid of inventory.

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  18. All I can say is after hearing this news I just checked Blockbusters site for used DVD's and what do you know - THEY SELL THEM CHEAPER. Seriously Netflix, this is incredibly disappointing news and is going to turn some users away, IMO.

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  19. Hmmmm... I've never done blockbuster but it's certainly worth looking into at this point.

    Eliminating a service that is enjoyed by even a small majority of consumers is usually a sign of downsizing or a precursor to hostile takeover.

    With the state of our economy right now, maybe we should be asking if ANY of us want to be aboard a sinking ship? Mark my words, if this goes through and Netflix doesn't reverse their decision it may well be the death toll. Does anyone else hear that?

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  20. STOP SELLING YOUR DVDS!?!?!? No way!!! I've been a loyal customer since 2004 and I never had any problems with getting late dvds. I buy 95% of my dvds from Netflixs. I really think you should rethink this through. I enjoy having this bonus with my membership.

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  21. I think this is very stupid and I'm disappointed. One of the only reasons I have netflix is to buy inexpensive dvd's. I haven't even got a new movie in about two months.

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  22. I enjoyed this "bonus" feature of Netflix, but it's far from a deal breaker for me. If anything, it caused me to buy a few movies that I probably wouldn't have otherwise, just because they were so cheap. Most of them I have yet to watch, as I'm too busy watching my regular NF rentals and Watch Instantly content. There is only so much time in the day after all. Don't worry about it Netflix, just keep doin' what you do best! As to those threatening to switch to BlockBuster...yeah, have fun with that.

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  23. Netflix, listen up. I and many like me have absolutely no desire to join a subscription service to stream movies online. I want a DVD in hand. If this is the first move in getting rid of DVDs then you have already lost my business. I will go to Blockbuster. I have been a Netflix subscriber in the past, but as I said, if you only do streaming content delivery I will be forced to go elsewhere. It's a shame because I was just about ready to cancel my cable tv service and switch to you. Let me sum it up for you.

    Lack of online used DVD Sales + Phasing Out DVD Rental = IRRECOVERABLE LOST REVENUE.

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  24. Don't be afraid of change everybody. With an ever growing number of watch instantly movies and the ability to stream over a PS3, why would you even need to buy a DVD? If ya'll can't see that streaming is the future, go ahead to Blockbluster, this isn't the first time their lack of vision has cost them money.

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  25. I really liked this service. It was a great perk to the subscription service. This is quite disappointing.

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  26. I am very upset with this. I always buy all my DVDs here. GRRRR!!! This is a bad decision. I sure hope they change thier minds. Maybe I will have to check out the Blockbuster and I hate them.

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  27. I am really surprised how many people have bought DVD's from Netflix. I have only been a Netflix customer for a few months, but have had NUMEROUS DVD's that I received that I had to report a problem because they would not play or would freeze or jump due to scratches. I really do not think I would buy a DVD from them for this reason. Their inventory really has issues!!!

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  28. I have been with you since 2003 and am heartbroken about this decision. I have bought a lot of used DVDs for friends in Europe and I have raved and raved about Netflix. Hmmmmm, I think this is really an anti-member choice and I think it is just one more decision made by you that diminishes customer service and it certainly is a slap in the face to member loyalty. I was already stressed out because of election day but now I may just have to crawl back in bed and wait for all of this to be over.

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  29. I am so against this move. I watch the movies I love and then when they become available I buy them. I have a long history of buying Previously viewed movies and I'm not very happy that this service is ending. I guess I'll have to go to the local Hollywood Video to buy them which makes me wonder why I would keep this membership when I have to go to the local place anyway.

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  30. This is just one more change that makes it harder to justify keeping this service. I have really been happy with the DVD's, but if I have to go to the local Hollywood Video or Blockbuster to buy Previously Viewed DVD's then I can't really see keeping this service.

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  31. I am very disappointed in this decision! The purchase feature was the ONLY reason I've continued my membership, as 95% of the movies for rent are available in our local library. I've suspended my membership as of today and will decide in the next 3 months whether or not to just cancel it.

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  32. I don't see a problem with this. I've never understood owning a dvd anyway, I very rarely watch a movie more than once. And for me, streaming is the way of the future so I'd rather see them invest more in that aspect of the business. And I doubt it'll be a poor income choice for them, as someone mentioned they'll just sell them in bulk (which is probably easier for them) and still make money. So here's at least one vote of Go for it Netflix!

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  33. I don't understand the angst here. Their previous owned prices were never really good and the inventory was only crappy movies that no body wanted to rent anyways. Even weirder is people declaring this was a perk or part of their membership. Selling DVDs had nothing to do with your membership. The analogy is rental car companies. Their main business model is renting cars to consumers. They also occasionally sell used cars they don't want anymore. Sometimes to individuals, sometimes to wholesalers... none of it impacts your decision to rent a car from them.

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  34. This is a very BAD idea! Too many of YOUR customers enjoy this service. You take away this and it is just like slapping us in the face. I think I can speak for some of the comments here that it is ONE of the reasons why we joined Netflix. PLEASE do NOT punish your customers for being dedicated in staying with you and not going over to Blockbuster!

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  35. Very disappointed to receive this news.

    I always thought it was a wonderful extra feature of your service, and so much easier and dependable than many other options for purchasing used DVDs. Often less expensive, too.

    Phooey!

    So it goes...

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  36. When Netflix first appeared on the scene, the idea greatly appealed to me because it was an affordable entertainment venue that catered to not only the couch potato, but to the disabled and permanently bedridden (those who can't go out to the movies, nor can they afford the ridiculously expensive prices of cable and digital satellite service at home). If it is true that you plan to eventually eliminate DVD rentals through the mail, and go exclusively to streaming video to computers & XBox, then you'll be losing these customers. Disabled individuals cannot afford to buy a computer that is "sexy" enough to stream video; they are typically on a very small, fixed income. Netflix gives them something to do other than wait to die, and it connects them to the outside world in ways that nothing else -- not even visitations -- can. Please reconsider this decision to cater to a small group of high-techies, and allow your policies to consider everyone.

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  37. PissedAtNetFlixYOU GUYS NEED TO GET YOUR POOP TOGETHER QUICK... IVE COMPLAINED ABOUT THIS BEFORE... AND IM ABOUT TO CANCEL MY ACCOUNT IF YOU DONT FIGURE OUT A WAY TO FIX US PEOPLE WHO ARE GIVING YOU MORE MONEY IN UPGRADING OUR ACCOUNTS AND GET LESS SERVICE.. when i renetd one at a time not once did you not get 2 sets of movies out to me during the week.. but as soon as i upgraded to 2 at a time ( i started off a year ago with 3) you hold on to my DVDs so i only get 2 a week as opposed to 4 like im paying for a at $14 a mth.. I SENT BACK 2 AND YOU OBVIOUSLY GOT THEM like you always do BECAUSE IT SAID MY NEXT MOVIES WOULD BE SHIPPED TODAY.. I COME BACK AFTER 5 AND ITS CHANGED TO WE DECIDED TO SHIP THEM TOMMORROW instead.. AND ONCE AGAIN I GET ONE SHIPMENT FOR THE WEEK AND WEEKEND ONLY.. i have to change my selection and hold on to these DVDS for 4 whole days now... KEEP TRYN TO TAKE ADVANTAGE OF YOUR CUSTOMERS THAT PAY YOUR BILLS.. WATCH HOW THAT KEEPS YOUR BUSINESS AFLOAT

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  38. I think Netflix is stupid for dumping this part of their business. Maybe Netflix won't make as much money with selling used DVD's to consumers as it can selling them to wholesalers but but this is a service that I believe customers really want and have even come to expect. Selling the used DVD's at a good price to their customers was a way to set Netflix apart from other DVD rental services. Now that's one less reason to choose Netflix. If Netflix isn't interested in making customers happy, I say choose Blockbuster.

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  39. I think it looks like Netflix is in a serious financial situation, which under the current management comes as no surprise.

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  40. with an increasing number of ISP's putting caps on downloading, the idea of a web based movie rental service seems counter to reality. There is an ISP in NYC announcing a 5gb monthly cap, that would effectively make an internet based delivery model in the nations largest city a total failure.

    But this lack of insight seems to be consistent with this and prior Netflix pronouncements.

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  41. Lol, i've never heard so much uproar for a service that costs 18 friggin dollars a month. If you don't like it, leave. It'll save me from all the "long wait" titles if you just go away.

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  42. On a side note with more and more ISP's going to capped data I cant see how the streaming will ever take off. ATT just announced a cap of 150gig a month. Also my cousin is on comcast and when they announced the 250gig data cap he called them and in conversation asked what about netflix streaming and the guy said oh know you cant do that.

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  43. Not a big deal, this was not that big a part of their business model. You can buy new/used DVDs anywhere and the unlimited access you have to their entire inventory negates the need to buy anyway.
    Focus on putting more movies/shows on Instant Watch, as this is definitely where your business is headed.

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  44. Call customer service and complain. I have. If enough customers call and protest this Maybe they will change their policy. I'm calling them every day.

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  45. One of the big advantages for me being a Netflix customer, is the ability to purchase previously viewed videos. Purchasing PV-DVDs does not stop me from renting stuff from Netflix... It actually encourages me to buy more!

    Please do not disable the service!

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  46. Lame. I buy DVDs all the time and I've picked up a few from Netflix. The REAL problem is that Netflix never got implemented a "keep it" function. I have a DVD rental in my hand that I just finished watching and loved: why should I have to send it back to Netflix? Let ME give YOU more money by giving me the convenience of not havinv to add that movie to another list of "to buy from someplace else". Gamefly does this and I use it quite often.

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  47. Ok now I know for sure you are going out of business soon. This was a very good service to your customers and a perk to keep them from going to blockbusters. This was not difficult for to handle as well as renting the DVDS. You are lying to your customers when we all know you are instead selling them to wholesellers. You will lose me as a customer again as well as many more to come. Even if this was a little cost to you, which it was not, you may get a little more thru the wholesellers, but it was keeping us happy customers. It is actually better to rent from blockbusters than you since you can go to their store and exchange the movies asap and they give free movie coupons. Too bad that you listened to the brainless person that came up with this idea.!! bye...

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  48. Terrible idea guys...

    You are going to feel the pinch from old customers when this service is lifted...

    Bad decision.

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  49. The first steps of Netflix's gradual plan for extermination of the entire DVD race.

    p.s. Please for the love of god send me 'The Happening'... I know it's supposed to suck but I just want to watch it.

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  50. I'm really disappointed with your decision to stop selling previously viewed DVDs. It seemed to make sense to me that you'd sell movies that aren't as popular anymore and would make a few bucks. I agree with the person noted that options and features are usually added as member benefits, not taken away.

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  51. I will add my vote with those who would like Netflix to continue the "Buy now" service.

    Netflix, please keep it!

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  52. Come on, people, be fair! They've added countless hours of additional viewing without raising their rates one penny (and this from a disenfranchised pre-Intel Mackie) even as the cost of business has increased across the board. So let's not bellyache when they need to cut the services that clearly aren't profitable. They're not a frickin charity organization.

    And no, I'm not a NTFLX shill, just a realist struggling to stay in business myself by staying lean and mean.

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  53. Why is Netflix partnering up with XBOX 360 and not the Playstation 3? Are they in with the old and not in with the new? I would think that they would obtain a lot more business their way if they did. Is there any talk about this or am I the only one that cares.

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  54. WTF! Ok…Understandably Netflix needs to reevaluate their business model in order to stay competitive with BB, but to take away the choice of purchasing PV movies! What they shouldn't do is create a negative or void in the membership. If they are cutting back on expenses and restructuring their core model, then they need to replace the negative with a lower cost incentive. That way members won’t feel like they are losing anything from their membership. The way Netflix is approaching their restructuring is making hardcore members that blog on the site angry. Think of another way Netflix! It’s way to easy to walk to BB, rent a couple of new movies, grab a PV movie just for the extra features, some old ass candy and soda, pay while winking at the hot chick behind you, walk across the street to the bar, drink, then drive irresponsibly back home and fall asleep watching Richard Dreyfuss in Mr. Holland’s Opus. WTF?

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  55. I see your dvd machines all around town just wondering does it take credit cards only? I am interested but need to know are you going out of business?

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  56. I'm very disappointed to lose the rent and purchase power at NF. I guess i'll have to investigate my options with BLOCKBUSTER!! Good-Bye NF. Nice knowing you.

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  57. I suppose the next announcement from Netflix is that the online control of my queue will be discontinued since it is not their "core business" and they will go to a computer model that will choose what movies I want to watch.

    Then by 2010 when Netflix is bankrupt it will announce that they will focus only on their "core business" and only rent the top 20 movies according to Blockbuster and can be viewed online only.

    You know, with my business insight, I could be a great Netflix Manager!

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  58. Why did you decide to take away the purchasing of DvD's? I would be interested in any information you can share on where this industry is going. Will DVD's be extinct soon? I think they will. I know a bunch of people who watch tv shows and movies illegally via computers and are bypassing DVD's. Keep us posted on the future of DVD's.

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  59. very sad to hear this..Sure love renting movies but this was one of my favorite services you provided. I like buying dvds but NEVER pay full price as it's never been worth it to me. Your service provided a great way for the collector to get great movies from one source at great prices. Not a good move on your part, you will loose customers including me

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  60. I see alot of comments about switching to streaming content only. If this is a move towards that, then Netflix will go the way of Circuit City's DIVX. Streaming content *may* be the future but that is a long way off at least not until you can stream 5.1, 6.1, 7.1 DTS and HD. Judging by your current streaming service, I would say you are a long ways from that. It always blows me away that these companies never seem to have a clue as to what their customers want. DVDs and Blue Rays are here for at least another 10 years. I have been a loyal customer since 2004, sadly, I will now have to look into Blockbuster...Very bad move Netflix!

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  61. Didn't you clowns bother to read Meghan's PS?

    "...we believe that DVDs will continue to be important for the next five to ten years at least, and are continually adding new DVD and Blu-ray discs to our catalog."

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  62. To the person wondering why they're partnering with xbox... Probably because Reed Hastings (founder & CEO of Netflix) is on the Microsoft board of directors.

    Also probably because there is a much higher install base of 360 than PS3.

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  63. I'm disappointed about not having the option of buying used DVDs also. It was a nice benefit of the site for members. Sometimes it is not always about making more money but listening to your customer base. They are why you exist.

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  64. I can see both sides of the argument here, but nonetheless I'm disappointed and hope an alternative can be found that will be beneficial to us all.

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  65. I didn't see a link on the help page that gave me the option for praise, so I thought I'd drop a comment here.
    I just did a Delivery Survey, and had to lie:
    I requested Speed Racer Tuesday evening (holiday 11/11/08). We got it in the mail WEDNESDAY the 12th (not an option on my delivery survey..earliest date I could select was Thurs 11/13).

    WOW.

    So, please include a link on your delivery survey for OMG HOW WAS THAT POSSIBLE SUPERFAST next day delivery :)

    Thanks guys!
    -J. Keele

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  66. How about the HDDVD you guys are pulling. can some of us get the chance to at least purchase those before they are just discarded?

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  67. I think this is a horrible idea because where else can you buy movies for such a low price and not have to pay shipping and handling?
    I'm sticking with you guys until the bitter end but I honestly don't understand this decision...
    The whole idea of buying movies cheaply without s/h is one of the reasons I recommend Netflix to everyone I know...

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  68. Cleverly worded press release! "Focus our attention on our core business?" Either you're not making money or your suppliers pressured you. But don't lie to us. Our trust in you is very valuable goodwill that only a fool would jeopardize. You're not a fool are you? LOL

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  69. Bring it back!!!! I love this feature and can't imagine it being hard on Netflix!!!

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  70. I think this is a bad idea. Netflix rentals gives me a chance to preview a movie before buying it. Buying a previously viewed movie from the same source makes life simpler. As it was pointed out, Blockbuster still has this service. Maybe it is time to change. Living in a rural area makes online a better source than the local rental store...for now.

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  71. Streaming might be a great idea for the city and suburban community, but rural America is still dial up or some slower over the air broadband than DSL or Cable. Renting a physical disk is still the best viewing option for many, and owning the disk of a movie you REALLY enjoy makes it even that much easier. Don't think all of America is ready for video streaming...it isn't.

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  72. Very disappointing. This was my main source for buying movies - very convenient and cost effective. It's really too bad. Hopefully there aren't people losing their jobs because you have decided to discontinue this service. This economy cannot afford anymore lost work!

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  73. Please don't stop selling your used DVD's to us! I REALLY like that service and you have the best prices around! Please, please, please, please, please, please, please, please, please, please, please, please, please, please, please, please, please, please, please, please, please, please, sell your DVD's to people like me that want them!

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  74. So I guess I was right, you are just selling your dvds wholesale to companys...what crapy customer service. I liked netflix 100 % but not anymore.

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  75. How do I go about making a temporaty change of address?

    scase235@localnet.com

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  76. Hey there, you know Blockbuster has changed greatly of late, perhaps all the hatters should give them a try. You can see what you are buying and it's always good to have an alternative.

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  77. I would like to start by saying I love Netflix! It is so convenient in so many ways, however I do have one problem and hopefully can offer a suggestion. Since I have an ongoing list of movies, I sometimes forget some I've already seen and accidentally reordered them. Isn't there anyway that you can flag a warning that the movie has already been rented? While there are some movies worth seeing again, there are many I don't ever want to see again. Please fix this!!

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  78. Hello. This is a note of encouragement. I am one of your most avid renters. Although I never bought DVDs from you, I am sorry you've decided to get rid of the DVD Sales department. Once in a while I clicked into it to see what would interest me. It was not attractive to me because it was missing something. Here’s an idea. Perhaps if your customer was able to click on the “My Rental History” and be able to list and view all the DVDs previously rented by options of “titles”, “dates”, or (my favorite) by “rating”, then you would probably increase your sales. I would buy by “rating” because I watch movies I love more than three times and eventually end up buying them. I hope this idea will help in reconsidering your plans to shut down the DVD sales department. We love your services. Happy Holidays 2008!

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  79. Hello. This is a note of encouragement. I am one of your most avid renters. Although I never bought DVDs from you, I am sorry you've decided to get rid of the DVD Sales department. Once in a while I clicked into it to see what would interest me. It was not attractive to me because it was missing something. Here’s an idea. Perhaps if your customer was able to click on the “My Rental History” and be able to list and view all the DVDs previously rented by options of “titles”, “dates”, or (my favorite) by “rating”, then you would probably increase your sales. I would buy by “rating” because I watch movies I love more than three times and eventually end up buying them. I hope this idea will help in reconsidering your plans to shut down the DVD sales department. We love your services. Happy Holidays 2008!

    Sincerely,

    Maria D.

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  80. This situations is being handled extremely poorly. Clearly they didn't plan really good on people who joined because of the cheap dvd's for sale. I didn't, but I've had 2 dvd's so far canceled because they ran out of stock and didn't remove the item. Ironically the second dvd that they were out of stock happened because the first one was out of stock. This is far more of an inconvenience than the website going down in August. I could have bought those elsewhere but it'll have to wait much longer than a week now.

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  81. I hate that this feature is going away. I have enjoyed getting movies from NF. I was waiting on my next paycheck to purchase 23 dvds!! Can we extend the deadline or keep the feature on NF?

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  82. Exec knows stopping PV-DVD sale is terrible for customer service !!

    As someone who spent 17 years in upper management, and 12 of those years as a senior executive with 2 Fortune 100 retail companies, I think this is a deplorable decision for the many customers of Netflix. I considered being able to purchase the DVD's a major perk and one of the main reasons I have stayed with Netflix. This was a wonderful way for Netflix to not only keep, but gain customers. Having dealt with not only Financial Planning but Inventory Control as well, I thought when I first saw that they offered the sale of their Previously Viewed DVD's to their customers that it was a brilliant business decision. I know the true cost to make one DVD, and selling them...even at $5.99...still gives Netflix a profit. It also helps them take care of any excess and obsolete inventory they have, while providing customers with a wonderful show of appreciation with this as a perk. I have seen big companies look at the bottom line and what serves the company best, with no consideration whatsoever for serving customers, so much that it made me sick. I finally got so sick of seeing it that I left huge salaries and opened my own company with a full focus on personalized customer service. I do not believe that this is really a decision to focus more on shipping out rentals and increasing the immediate play of DVD's, but instead just a chance for them to sell their excess inventory to bulk wholesalers for convenience, and I suspect, a better business proposition. They are completely ignoring their customers and I find that deplorable. I bought 27 DVD's on the 21st and over 30 today, and I can tell you that this will definitely effect my loyalty to Netflix. I have a stack of Blockbuster gift cards that I hadn't used to give my support and loyalty to Netflix. I wanted to help them succeed because I saw such amazing brilliance and potential in the company, but I am now reconsidering my decision...and I have a DVD rental plan that is over $38/month. I've never had trouble with any Previously Viewed Tape or DVD ever purchased from Blockbuster, and they number several hundred, but my business will ALL be done with one company. My loyalty will not be divided. I had recommended Netflix to many friends and most of them wanted to join because of the Previously Viewed DVD's for sale. We are all huge movie buffs and literally have DVD "libraries", but when I called the ones back who had not joined Netflix yet, they all joined Blockbuster instead...and several of them can't stand Blockbuster. The friends who did join feel as I do that Netflix is considering their own best interest, without consideration of their customers, and if the decision to stop selling DVD's remains we are all reconsidering our loyalties. I have thought about this from an executive's view a lot and I see this as nothing more than a companies failure to remember the motto that used to prevail with successful retailers..."the customer ALWAYS comes first." Where is Netflix's loyalty and consideration for their customers, and why is a perk like this that is such a draw for so many people being completely eliminated ?? I think they have missed a wonderful opportunity, not just to keep customers, but to attract them, with their decision and that doesn't say a lot to me about the company's direction or decision-making ability. I think this is a huge failure for the company who created this once brilliant idea to continue their corporate brilliance, instead of choosing to be like so many of the other companies and corporations who, after becoming successful, forget about the people who made them that way. I can't remember a single corporate decision in my 17 years of experience working in high positions with hugh corporations that disappointed me as much as this decision has ! I think they need to remember a decades old business saying..."If you please one customer, they will tell 5 people. But, if you disappoint or anger one customer, they will tell 10 to 20 people about it." That is certainly my position and if this decision remains, I will definitely never recommend Netflix to another sole, and I have a wide network of friends, and both former & current business colleagues all across the country. I suspect a lot of other Netflix customers may make the same decision. So Netflix, please remember who helped you top your now famous "claim to fame" of shipping over 1 billion DVD's out already. It would be a shame for you to lose many of the people who made you what you are today. Please listen to a customer who has seen very large corporations have to downsize like crazy because they completely lost sight of servicing their customers, which is supposed to be the #1 consideration with companies just like Netflix. Just look at what used to be the #2 movie rental company in the country, for an excellent example. I knew someone high up with them, and when they lost sight of serving their customers, they ended up having to be bought out by another movie rental business, costing a lot of people their jobs all across the country. In the current economy, I don't think any company has room for error, when it comes to showing appreciation to customers and letting them know that they are valued. Netflix needs to continue doing everything possible to reinforce customer appreciation and continue offering great opportunities for those loyal customers who have made them successful and they count on to keep them in business. I saw great brilliance and great business decision-making when I first heard of Netflix and looked into joining. That is the reason I joined and have $300 in Blockbuster gift cards still unused. I just hope Netflix listens to those who have posted messages and placed calls and they reconsider their decision, and return to their brilliant and innovative ideas that made them so great prior to this very disappointing business decision.

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  83. It's no secrets that studios (and video game publishers) REALLY hate the "previously viewed" retail model. It cuts into their revenue stream and prevents them from analyzing sales demographics effectively.

    I imagine that this was less of a core business strategy of Netflix and more of a "coaxing" from the studios in terms of conditions that Netflix has to abide in order to license their movies for rental or digital distribution. Seems that there is a trend of license-based bullying against Netflix by certain studios, and I doubt this is any different. (see the x-box and set-top availability problems lately)

    Blockbuster gets away with it because they are monolithic and have significantly more clout than Netflix in terms of sales from the studios. Don't be surprised in the future if Blockbuster drops that service as well.

    Rental-based pricing agreements (i.e. per-DVD pricing that makes it affordable for companies to buy DVDs in bulk for a significantly lower price and make their money back quickly) often have clauses that prevent re-sale of those DVDs as well. And those programs are ALSO mandated by the studios.

    So.. while everyone is probably justified in their anger, I don't think you're aiming it in the right direction. Selling to wholesalers in bulk is a good way to liquidate inventory and free up the warehouse for... I dunno... servers to stream content to x-box live...

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  84. I have never bought a used DVD because I can buy a new one for under $10.
    Hopefully this move will allow Netflix to have more rental DVD's in their warehouses.

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  85. BAAAAAAD decision. No matter how much margin you loose on this, Netflix, you are ensuring that you retain the customer. By eliminating this option, consumers will flock to other sources for DVDs during the Xmas season and you will loose your core business. Horrible timing. You could have at least waited until after Xmas and the new year.

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  86. I considered that a huge perk of being a Netflix member. Free shipping, great prices. I found this article 5 days too late to do some Christmas shopping. Grrr I'm frustrated.

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  87. This sucks. Go back to the way it was.

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  88. I signed on with netflix for this option, im going to cancel the service

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  89. I find this to be very disappointing. I know that NF is trying to stay above water with the economy the way it is and trying to offer new things, but it is but this seems to be a little dumb on their part. I mean that you are removing part of what makes you money and a service that that your customers enjoy. That is, well... again, kinda dumb.

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  90. I am also sorry to hear that Netflix is discontinuing this service. I purchased quite a few, and came to buy some today, to find out this news.

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  91. I am shocked that netflix even posts this blog, why would they do that when they do not even respond. They seem to not care about the customers at all.

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  92. I'm gonna cancel my Netflix membership. What's the point of not being able to purchase the movie you really liked.

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  93. Jacqueline TourtellotteDecember 14, 2008 at 9:03 AM

    This is not a positive change. I'm finally able to buy a lot of the used movies I wanted and now the option is no longer there. Bad move Netflix.

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  94. I'm so disappointed! I thought buying used DVDs through Netflix was the absolute best perk of being a subscriber.
    Netflix needs to lower their monthly fee since they offer less features, such as used DVD purchases.

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  95. Just visited this site for the first time. I was looking to find out why there wasn't a "for sale" section on the website anymore. I rarely bought the used DVDs, and can't believe the uproar this has caused. So I get my used dvds from Amazon, big deal. My NF movies get to me in a day or two and I use the watch instantly feature pretty often. I'm very pleased with the service and wouldn't change. By the way, I am a handicapped person who does most of my shopping online. This service is a great one for me!
    Thanks Netflix, and keep doing a great job! Dorothy L.
    PS Please add more titles to watch instantly, especially tv series. It's so much easier to watch them one episode at a time that way, and I don't have to keep the dvd from anyone else. My grandchildren love watching Tom & Jerry and Pink Panther.

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  96. After reading these comments, why not reconsider? It looks like many of us are unhappy with your decision. And now your downsizing people...taking away features...not a good sign. After all, renting movies is a recreation, not a necessity. If we are cutting back our spending, it may be with services that now gives us less than we signed on for.

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  97. Wow, I am mad. I just restarted my membership an hour ago, and I searched and searched for the Used DVD's. I used it biweekly during my 4 year membership. I took 5 months off from Netflix to save a few bucks after getting married, and I come back to find that my favorite feature is gone. Do you think they will still charge me if I just go and cancel right away. I guess my money's going elsewhere.

    -Nathan (22 yrs old with a lifetime of spending $$$ on movie rentals ahead of me?)

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  98. WHAT IS THE PHONE # THAT I CAN BUY FROM NETFLIX?

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  99. Just joining that ranks of what looks like almost a thousand comments here condemning this decisions. I've stopped going to Blockbuster/Best Buy/ et al simply because I found the Purchase Feature on Netflix to be awesome and convenient.

    While being able to stream videos on my computer or TV is a nice cool feature- its all subject to internet connections- its not THAT awesome.

    Streaming doesn't really contribute to my DVD collection, which for any movie fan, is an important and ever growing archive.

    As a member of netflix for almost 5 years now, this was a major benefit that I'm upset to see gone. Please bring this feature back.

    Sincerely,
    Derek
    Los Angeles, CA

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  100. I just joined Netflix again because I missed buying the used movies. I hated the way it took forever for the rental dvd's to get to me. So I had canceled my subscription. Now I find out that you no longer sell the used dvds. That was the only reason I joined back up. The rest of the service had really sucked for me. So now I will have to cancel already. I wish I would have known this before I joined again. Suddenly Blockbuster is starting to sound much better!!!

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  101. I was just looking for some DVDs to buy, remembering Netflix had great prices and now no go. I had to Google search to find out this news. Lame. Netflix could have moved more prev viewed DVD product if they had a newsletter about new additions, etc.

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  102. I have been a subscriber of netflix for 3 years and one of the perks I appreciated from my membership was purchasing previously viewed dvds to add to my collection. I am sure Netflix had good reason to eliminate this service, however it would have been a good idea if they discussed it with their subscribers 1st. How about a poll or questionair to see if we wanted to lose this service? I sure did not..I am dissapointed!

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  103. I recently came across your blog and have been reading along. I thought I would leave my first comment. I don't know what to say except that I have enjoyed reading. Nice blog. I will keep visiting this blog very often.


    Ruth

    http://systemmemory.info

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  104. I have an idea....along with buying the PV DVDS to increase our collections, we also buy them as gifts for family members which keeps our costs down when spending money for gifts. So, how about bringing back the sale of PV DVDS quarterly and leaving the option to buy open for one month every quarter. You could even have a queue for them so that we could add movies at will and then you could bill and ship them when the month long sale starts. I think that Netflix could cut their costs and also keep their customers happy this way.

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