Announcing the Netflix API

We're pleased to announce the availability of the Netflix API. The team has been hard at work on this and we're glad we can finally let people see what we've built. The Netflix API allows access to data for over 100,000 movie and TV episode titles on DVD as well Netflix account access on a member's behalf. The Netflix API gives developers the ability to create new and novel applications using Netflix data for Netflix members or movie fans in general. This API is free to developers and commercial uses are allowed.

Why are we doing this? Because we have limited resources and we can only work on so many items at once. We hope that by opening up our APIs we will enable the creative desires of other developers to make a variety of wonderful applications. We expect to see different movie finding approaches, queue management tools, mobile phone applications, social network applications, the integration of Netflix information and capabilities into a variety of other applications, and more. And that, in the end, will further delight our members and other movie watchers in their quest to find and watch movies they'll love. For more detailed information, see Michael Hart's API blog post on the new Netflix API Developer Portal. You can always reach the developer portal by clicking on the "Developers" link in the footer of any Netflix page or by going directly to http://developer.netflix.com.