Wednesday, September 26, 2007

Talking about Netflix Community

Here's a question for you. I'd like more people to engage with these new features -- for instance, finding reviewers with movie tastes they like, and saving them. How do you suggest this spread?

Now before you say "send an email out to all netflix subscribers" or "put a little announcement of it on the netflix home page" let me reframe: let's say we did that. What would the announcement say? How do you describe what these things are, and how do you entice people to explore?

You all pretty much use these new features. How do you talk about them with your friends?