Friday, August 24, 2007

"Millions of Members Helping You"

You know what's bothering me? That thing at the top that says "Millions of Members Helping You." It's true, but it's lousy. Somebody nail this for me, please. What is this page and how do you sum it up in a short line.

UPDATE: Get your suggestions in soon -- and next week i'll post a poll over to the right with some of the best from your comments.


  1. 6 million minds are better than one : your centralized source for new movies.

  2. No cute slogan. "Netflix Community" is enough.

  3. "Where Netflix Comes Together"

    "Loaded With Special Features"

    "Everybody's Movies"

    "Netflix Unedited"

    "The Netflix Scene"

    "The Netflix Social Scene"

    (hell, call the whole community page just "Scene")

    "Flix This!"

    "6 Million Netflix User's Can't Be Wrong"

    "6 Million Netlix User's Can Totally Be Wrong"

    "Don't A-Queues Us of Not Trying!"

    "With Six You Get Eggroll"

    I'll expect a check before my next car payment is due. :)

  4. I apologize for using apostrophes incorrectly in the two instances of the word "users" in my above post.

  5. Melissa's is pretty darn awesome. I vote for that over any of mine.

  6. As anon #1, I have to go with anon #2 after reading our efforts; even Melissa's short and sweet shampoo one! Because those other well-worn slogans, "simple is best" and "if in doubt leave it out" will rarely, if ever, steer you wrong.

  7. Michael Rubin!!! Okay, hopefully that got your attention.

    I think we should have the following on Netflix:

    1. An easy way to recommend films for Netflix to pick up. There's several films I want to see on Netflix (Loose Change, Rubin & Ed, Casshern, etc.). A page where a user could give the title of the film and where Netflix could order it from (i.e. manufacturer or director) would be great. I've contacted Netflix about picking up Loose Change months ago via one of the contact pages (and even wrote to the director for him to contact Netflix, too) and still no Loose Change for me to rent.

    2. RSS feeds for director's pages. For instance:

    It would be nice if there were RSS feeds for each biography, that would encapsulate their biography and their film list in one RSS feed (in this case Woody Allen's).

  8. "Get your Kicks...with Netflix."
    "Movie lovers talking movies."
    "Your movie social network."
    "Rate, Review, SHARE!"
    "I like. You like too?"

  9. michael, from netflixAugust 25, 2007 at 4:20 PM

    Okay Tangent, you got my attention. This isn't much, but i added a link in the sidecolumn of this blog for suggesting new titles; i'm sure they're being read by the team that is supposed to be reading these. there are million reasons why you still don't see us carrying the DVD you requested, but i'm certain it's not for lack of trying.

    As for your other stuff... i'll keep it in mind.

  10. "With Six You Get Eggroll" is good, especially for us Doris Day fans. I agree with anon 2. No slogan is needed.

    If you must have something, don't make it something that insinuates I should be grateful. Changing a few words would make a world of difference: Millions of members helping one another.

  11. I like Seth's "Flix This!" a lot.

  12. michael, from netflixAugust 25, 2007 at 11:48 PM

    Gang - it's not that we need a slogan or tagline - something cute and witty -- but rather, we need to be able to describe what we like about this page, about the Netflix community in general, in a short description.

    We could have something longer if it was warranted; two or three bullet points if you thought that would explain it.

  13. Michael, I'm surprised that you would reward Mr Tangent's (ha, ha) rudeness. Not just his being off topic and abrasive, but also redundant when you already have a perfectly good "Request a movie you'd like us to carry" link on your "Contact Us" page. I've already seen 3 long wished movies appear, with the help of many other requests, obviously. If a movie is on DVD (and some real biggies aren't, for whatever reason) there must be a tipping point where there are enough requests to make the purchase viable for them, and maybe "Loose Change' just isn't there yet, however hard Mr T stamps his little feet and loudly he wails.

  14. michael, from netflixAugust 26, 2007 at 9:06 AM

    anon -

    Good point (not rewarding rudeness); at the end of the day, its hard to know what might catch my eye and why i chose to respond to one thing and not another. (your post here, now, for instance). More of the rationale was simply my own desire to make sure Netflix is getting pretty much everything worthwhile on DVD -- which they really are doing over there in "Content Acquisition" - and a link here at the blog directly to their input page didn't strike me as a bad thing. Like web feature ideas and feedback, the suggestions of movies to get is not a bug (and thus might be harder to logically find over in HELP stuff) - and i thought maybe this was a good avenue for that.

    But you're right. I ignore (and should ignore) all the rude, way off topic, comments. But i'm human, i'm sitting here on a Sunday morning, and sometimes i'll just post a comment without too much "strategic" thinking. Now where's my coffee...?

  15. "Bringing Movie Lovers Together"

  16. A poll so soon? Lots of people won't even have seen the post yet, let alone had a chance to come up with something! What's the hurry, given that we're going to have to look at this thing every time we log onto 'Community'?

  17. michael, from netflixAugust 26, 2007 at 9:51 PM

    Man, you're right - what was i thinking?! I shouldn't even work on the weekends or this kind of thing will happen. Thanks for watchin' my back. Poll temporarily suspended.

  18. How 'bout…

    Quene It… View It… Review It… Repeat…

  19. Cute, but I think what they're after is a short, informative description of what the feature adds to the site rather than all these clever ad agency catch phrases.

  20. I guess I'm unclear as to what you're trying to accomplish. "Millions of Members Helping You" is a tagline... I thought that's what you wanted to replace. The blog asks us to "sum it up in a short line" ... sounds like you're looking for a new tagline.

    Hmmm... the plot thickens! I need the hero to appear on scene and give more clues so we can all have our "AHA!" moment. Clarity and common sense are key to figuring out the ending, you know.

  21. michael, from netflixAugust 27, 2007 at 10:00 AM

    Melissa, thoughtful comment. Let's see what I can provide you in the way of clues.

    1) What if the tab said "Netflix Community Labs" -- then the page itself had a headline that said "Your Movie Community Playground" or "A playground to discover movies and find people like you who love them." There could be a few bullets here if required...

    2) All this being said, I like the cute pithy slogans too. ("Read, Watch, Review, Repeat" - come on, that's inspired!)

    That is to say, i'm exploring here, and sending out some mixed signals that you are picking up on. I can't be more clear right now, but let me say that the ideas y'all are floating are still very helpful.

  22. Ok, so you want something more like...

    Choosing from over 85,000 titles can be a chilling experience. Don't go there alone.

  23. Well we could go pseudo Shakespearean.

    "To View, or not To View… Our Community helps answer that Question."


  24. "In cyberspace noone can hear you scream"? :-)

  25. Maybe you could just use all the best lines and revolve them at the top of the Community page so that every time you reload the page there's a fresh one. In addition to the above, you could use clever lines in response to classic movie quotes like:

    "Look, Dave, I can see you're really upset about this."
    Apparently Dave didn't read Netflix Community reviews first.

    "Who are you going to believe, me or your own eyes?"
    Read reviews by your favorite Netflix Community critics, and believe.

    "Whadaya mean, funny? Funny, how?"
    Find all the details in Netflix Community reviews.

    "The horror, the horror!"
    Shoulda read Netflix reviews first.

    "Oh, Jerry, don't let's ask for the moon. We have the stars."
    Ah, but how many stars will you get from the Netflix Community?

    "Mama always said, 'Life is like a box of chocolates, you never know what you're gonna get."
    If only mama had known about Netflix Community reviews.

    "Here's another nice mess you've gotten me into."
    Next time, read Netflix Community reviews first.

    "The Good, The Bad and The Ugly."
    We rate and review them all in the Netflix Community.

    - "You want answers?" 
    - "I want the truth!"
    You can handle the truth when it comes from your favorite Netflix Community reviewers.

    "I'll have what she's having."
    That's why the Netflix Community is here...

  26. Very nice! Now that's what I call putting some thought into it!!

  27. Well, I think having a short little tagline is a great idea but adding Melissa's suggestion is just genius. Or you could scatter them all over the site where members will least expect it. They'll be like "huh", "what?", "netflix community?", "what's this community thing all about?", "I've gotta check this out!"

  28. michael, from netflixAugust 27, 2007 at 7:46 PM


    Wow. Nice effort! Very creative proposal. Thank you.

  29. I think Melissa wins here, folks...

    Great idea and excellent presentation!

    Maybe one of your revolving taglines could be

    "This was all Melissa's idea!"

  30. I like Melissa's idea too - very clever, and a nod to the film fanatics that Netflix seems to attract. But if you want to go simpler I think you could borrow just the last quote - "I'll have what she's having" - seems to sum it up pretty well on its own. Thx for this forum Michael - this is fun!

  31. Michael,

    I don't think you need a tagline or description. If they're too dumb to figure out what they're looking at on that page, no tagline or description will help sort it out for them.

    Do what you need to do and do it well. That's what will endear users, not a bunch of attempts at being cute or witty. Leave being witty to Margaret Cho. Leave being cute to Katie Couric.

  32. "I'll have what she's having"

    I love Melissa's idea also. If you put a notation as to what movie the revolving quotes are from you have another way for people to find movies and a reason for members who may not use other features of the Community page to check it out every time they log in to see what the new quote is.

  33. Hey Grumpy, if you think Margaret Cho is witty, I'd stay well out of this one. I don't actually think we need taglines either, but if it's going to make the site more fun for people, what's the harm? Just no more hearts please! I already have the word "Suggestions" taped onto my screen where "Movies you'll (gag reflex)" comes up.

  34. To dopey: The (heart) one is second place in the poll!

  35. I actually rather dislike Melissa's idea and think it seems forced, cheesy and useless.

  36. dopey with egg on faceAugust 28, 2007 at 5:24 AM

    To anon : thanks for the warning. I'll prepare a second strip of tape with "save" on it. I'd always thought of movie buffs as a slightly more sophisticated bunch! Oh well.

  37. I doubt very much it is millions picking for anyone. I think it is a computer picking out what I might like. Sometimes that computer is so off base, it is not funny.

  38. Hmmmm.......isn't that the whole point of the Community page, Miss? To get picks from your fellow carbon-based units rather than a bunch of silicon chips?

  39. i am really starting to despise netlflix. i've been writing reviews for over 2 months without a single one being posted. for now reason either, as i stayed within the netflix guidlines. not to mention, having to wait a week to get a common movie such as 'payback' from across the states in maryland. i'm just about to switch to blockfuster.

  40. We continue to be transfixed by the ongoing nightmare that is your life and look forward to seeing the movie version on Lifetime.

  41. Netflix Community
    The Movie Addicts Hang Out


    Netflix Community
    Don't Just Rent, Be Heard

  42. The more elements you add to the site - and they seem to be coming thick and fast, yipee - the simpler and more stripped-down the look of each page should be, or it just gets too hard to absorb all the material. And this would be a good place to start. 'Netflix Community Page' is just fine, since the contents are all pretty self-explanatory. Most people really aren't quite as dumb as we all seem to be discrediting them with!

  43. thank you for your interesting suggestions..

  44. I don't appreciate the fact that your staff seem to take the weekend off. I have noticed since my membership started that there is a quick turnover during the week but things slow way down on weekends. I don't get email confirmations or notifications on weekends as I do during the week. Movies don't seem to get registered as returned and new movies don't seem to get shipped out as fast on weekends. Is this a policy of Netflix? Is there reduced staffing on weekends? If so this is a weakness in your program.
    I would expect 24/7 service from a company such as yours. There is certainly 24/7 service in most other internet companies. Reducing turnover of movies on weekends makes the monthly rate less of a bargain.

    Thank you.