Wednesday, July 4, 2007

RSS Feeds and Your Reviews

Like y'all, we've noticed a few strange things in the RSS feeds. As far as we can tell (so far), these are problems on the receiving end, as all looks fine on the sending end. Different browsers, websites and blogs handle these feeds in different ways, and clearly some do a better job than others. Still, we're exploring some of these issues and hope to get them handled quickly. Looking ahead, we're adding two key RSS functions in the next few weeks.


RSS REVIEWS. You'll soon be able to feed all your reviews to your own sites, which maybe easier than copy/pasting your reviews between sites.

RSS CUSTOM LISTS. You'll also be able to feed any individual custom list you've created out to your own site. At first glance this might seem lame, but i think there are some cool applications possible, particularly if you combine the feeds of Reviews and some lists.

Let's say you're an organization. Maybe USC Film School. Maybe a Pilates Club. Maybe a Neighborhood Association. Or a magazine. You've got a website and your own members and everything. Some of your members may be Netflix members too, but some may not. Regardless, you can use your Netflix profile (or create a special sub-account with its own queue) to some special advantage. From this sub-account, add your iconic avatar (a logo or something clear at this small size), and a nickname that works for you (organization name, most likely). Then review movies that are relevant to your members. Make Custom Lists that are relevant. (Think: Best Computer Generated Movies, Films We're Watching This Month, Movies Shot in Baltimore...) and feed these reviews and specific lists to your site.

This way, when Netflix members are looking at a movie, they can see the review from your org. And the members of your org can see all your reviews at your orgs website. It's a nice dynamic. I'd like to hear about anyone using the reviews and lists this way. Any particularly inspiring examples might get showcased here. Anyway, I'll let you know as the release of these features gets closer. In the meantime, just know we have a little work to do still on cleaning up the RSS feeds. Happy Fourth.