Tuesday, July 17, 2007

Our Community

Right now the only way "in" to the community features is under that tab that says "Friends." But as you can see, the Netflix Community is far more than Friends.

But I think we need to change the label on that tab. Friends is not necessarily the right thing to call this part of Netflix. We could just put "Community" up on that tab. That's pretty good. But I also know folks who are sometimes turned off by the word community. I thought, perhaps, "Members." Not great, but maybe. There was a time around here when we graphically viewed the network of people using the Friends feature (a very cool diagram of people and lines connecting them) as a huge island. Our team sometimes referred to the island as "Netflixia" and I wondered if maybe that would work for our Community. On the other hand, some people think it sounds like a disease. I think it sounds somewhat provocative.

Any other ideas for the tab?

PS: While I'm asking about language, I have a problem with "Custom Lists". We're thinking of changing them to "Members Top 10 Lists" even though they are neither necessarily "top" nor "10" -- and yet most people understand in an instant what they will see if a headline says "Top 10 Lists". It's not perfect, but if you have some ideas here, I'd be interested in your thoughts on this as well as the tab. (And yes, I should be tanning on the beach, but frankly, this is what I do when I'm not working...)

POST SCRIPT 7/19: These are great suggestions (well, most of them) but i think you guys are working without some key information. The reason I feel the need to change the tab away from "Friends" is that we are about to change this part of the site pretty dramatically and Friends doesn't quite do it. Right now, if you don't have any Friends, or don't want any Friends, you just don't need to go here. But we are slowly building more and more elements that will be interesting for everyone, in particular, people without friends. Similiarly for the custom lists -- these work for some of you, but most people at Netflix (statistically speaking) neither use them nor have heard of them. You guys will figure out how to use the lists no matter what we call them, but my mom (sorry to keep bringing her up) needs it a lot more obvious, thus the Top 10 List kind of name. Give me a few days and i'll give y'all a sneak peek at some of the elements you'll be seeing on this new page. It will take a few weeks to roll out all the new elements, but i think i can give you a taste. That might help your efforts to name it. S'cool?

28 comments:

  1. Even though some people may not like the word Community (it has been rather abused lately thanks to the Web 2.0 bandwagon), it is descriptive and clear.

    Netflixia means nothing - and does make me want to see my doctor.

    ReplyDelete
  2. I like the "island" analogy. Members could list their top five desert island movies, too. "Netflix Island"? Sounds tropical. Not sure if it's good or not, though! ;)

    ReplyDelete
  3. Couple unlikely ideas:

    Netflux - flux referring to either free movement or exchange (in this case of movie related stuff between friends) or the frequent change which this section undergoes as new features are evolving

    Netflocks - A flock of Netflixers is like a gaggle of Googlers... 'cept different.

    Flix clique (clix?)

    Kin Flix - "Did you see the new Kin Flix on Netflix?" - "I thought you couldn't rent dirty movies on that site?" lol

    ReplyDelete
  4. "Community" is the clearest and has the advantage, to me, of not being cutesy, like something like "Netflixia" would be.

    Why don't you like "custom lists"? I don't use any of my lists for "top 10"s or "top whatevers." They're queue overflow, films that might look good but I'm not sure I want to see them yet, films that I want to remember to Watch Now at some point...they're custom lists for my personal use, whereas "top ten" implies a recommendation, which might be how they're meant to be used, but certainly not how they always are.

    ReplyDelete
  5. Community might be a little generic, but I am drawing a blank on a different name at the moment.

    All I can come up with is Flixr. Sure, it might be a rip-off of Flickr, but it sounds cool :) Problem is, it means nothing. No one would know what Flixr meant until they clicked on it.

    I'll come back when I think of anything better.

    ReplyDelete
  6. How about "People"?

    (The word "Netfolks" popped into my head, but probably sounds a little too close to "Netflix" to work well. Also, it's awfully twee.)

    ReplyDelete
  7. Personally, I don't see anything wrong with the wording for the CB or for the custom lists. If you're worried about community turning people off, then drop it. Make the tab Blog or Netflix Blog. If not custom lists, then what about Member (or User) Recs? "My God she's creative," you're thinking. To that I say you have no idea. Seriously, I just don't think either label is an issue.

    ReplyDelete
  8. I think that "Friends" is fine for now, but I am dearly hoping that eventually the features of the "community" area of the site will become extensive enough that "Friends" is no longer an accurate representation of what the tab does.

    I'd say that for now, it works, and until newer features for the tab are available, it would be hard to suggest a fitting alternative.

    This is a mostly unrelated side note, but I'm still having problems with my "Ratings" number in the Friends tab. For a long, long time up until now, the rating number displayed on the Tab was always one less than the actual number of movies I have rated. Now it's off by 10. The front paage says I have rated 886, the friends tab says 876. And it's already gone through the nightly update thing, accounting for my ratings activity of the day.

    What gives? Is this a common problem? Is there anything I can do on my end to clear it up?

    ReplyDelete
  9. Instead of community why not, neighborhood or affinity.

    i say leave list the way they are. Top 10 might get confusing if you haven't used it already, you may only think 10 can go in it.

    ReplyDelete
  10. I don't see any reason to change the label from Friends. Sure, that tab takes you to more than just a list of your friends, but by and large, most of the community features are friend-centric.

    I don't really see any need to change the name of the custom lists, either. Calling them "Top 10 Lists" is a bit of a misnomer, and while most people may get the idea, there will be some users who fail to realize that they can make lists other than Top 10's. I think Custom Lists or User Lists or something similar is a perfect name, as that's exactly what they are. Then again, maybe that's why my company pays me to write software, but then pays someone else to market it :)

    ReplyDelete
  11. I don't have a problem with "Friends" but If it is not to your liking then might I suggest you look at the main screen with the "Connect Now" button. Why not title it "Connect", thats the whole point, to connect with others.

    ReplyDelete
  12. I know this isn't exactly on topic, but you guys should consider renting out video game titles as well as movies.

    I believe that would increase profits even more...

    ReplyDelete
  13. My vote is simply for "Community." Folks can take that to mean whatever they want. The concept includes both our own personal communities and the communities we create online.

    ReplyDelete
  14. How about Netflixburg (Netflixberg?). Sort of implies subcommunity of the whole. Where you can hang out. I'd write more, but my Netflixia is flaring up...

    ReplyDelete
  15. Wait....FlixBerg

    Yah, that's it.

    (feeling better took an aspirin).

    ReplyDelete
  16. Community would be the obvious choice...easy...simple...immediately understood. I hate when people try to come up with origional names to sound cute...I don't what to try to figure out what something means. I just want to read it and know right away what I'm dealing with.

    (p.s. I agree with Scott, Netflixia sounds more like something you can get from a prostitute and def not somewhere I'd like to be)

    ReplyDelete
  17. I'm sorry if this has been addressed elsewhere, but I'd really like to have one RSS feed of all my friends' rating activity.

    ReplyDelete
  18. why not use a graphic of s group of people and include a "drop down" of choices?

    ReplyDelete
  19. PLEASE no squirmimgly cutesy names like 'Flixville' or 'Netflixburg'. Most of us are [to a greater or lesser extent!] grown-ups who just want to get from A to B to C on this great site without any fuzziness or fuss, so anything like 'Community' or 'Friends' or 'Link up' or 'Others', etc. would be just fine. The ongoing poll is a great idea, but the vote numbers seem awfully low for a 6 to
    7 million population base. Let's take full advantage of having all been invited to attend Netflix's board meeting! Would that my bank, etc. were as respectfully indulgent. THANK YOU!

    ReplyDelete
  20. How about having the 'Community Blog' link on the 'home/browse' page as well as 'Reviews and Lists'? I spoke to 3 fellow Netflixers over the weekend who don't write reviews or make lists and had no idea that this valuable debate was going on over here. It would be a shame if a relatively small minority of us ended up controlling the agenda just because so many others never received an invitation.

    ReplyDelete
  21. If it isn't the community tab will you also change the name of this blog?

    ReplyDelete
  22. I know 'Community' won the poll (with my misguided help), but reading Michael's preview of the expanded 'Friends' link maybe something like 'Peek' would be more descriptive? Or, on a more cinematic note 'Wide Angle', 'Group Shot', 'Big Picture', or similar? I toyed with 'Flixerama', but then you run into the cute factor again. BTW, I'm still not sure what's wrong with 'Custom Lists', as opposed to the mislabel 'Top Ten'. But very impressive to see words and actions so directly connected on this site. You clearly are a Netflix 'team', in the best sense of the word, and hats off to you. Let's just hope that our heckling from the sidelines is more of a help than a hindrance!

    ReplyDelete
  23. And how could I forget : 'Pan Around'?

    ReplyDelete
  24. Do you mean www.flixr.net or the other flixr software

    ReplyDelete